After your stage two categorization of the stakeholders,
you need to then develop a stakeholder mapping.
Where you put your stakeholder's potential opponents,
your potential allies, and the expected needed indifferents.
So, the next step in the process,
is once you've identified your stakeholders, is to do an impact table.
An impact table is very simple as you can see.
What we're basically doing here is you putting up a three-column table.
The first column is the stakeholders, the second
column is the possible negative impact on that stakeholder of your success.
And we try to separate that out in to short term and long term,
because sometimes people have to put up with short term inconvenience,
which obviously they don't like in exchange for the longer term benefits.
And then the third column is what positive impacts
this stakeholders might experience.
And once again, they can be broken down in to short term or long term.
So going back to our original discussion, here,
what we have is a list of stakeholders, we'll pick four of them.
There were many more, but in this particular case, we'll take the four most
important stakeholders is the Health Department of the government involved,
is the doctors who are going to implement this electronic medical record system.
There's the nurses who are going to be even closer to the implementation.
And then finally, there's a medical analysis lab who did all the analytics and
all the reporting of the data that were collected paper and pencil,
and then sent back to the hospital.
And the problem with this medical analysis lab is that they have never done
electronic record systems before.
So there was a lot of learning that they would have to do in order to be able to
implement the system on behalf of the hospital that was their customer.
So in the next table, what we see is the Heath Department, and
now what we're starting to do is fill out the negative and positive impacts.
So if you think about the Health Department in the short term, what you had
was a problem that if JT installed a successful system,
they would have to write off the existing program with huge potential embarrassment.
So they're not about to very easily go back, and
basically indicate to the world at large that they'd made a mistake.