As I understand this, when you were launching Hyperfactory, this purpose and this larger vision for your contribution to the world was less front and center. >> Yeah. >> And that shifted? >> Right, I mean I was mostly focused then on how do you build a startup from where I was in the bottom of the world in New Zealand. And just straight out of university, and I had this idea that I wanted to build a company that went global, and as a really young person to show that it could be done. So in a sense the purpose that I was trying to prove was, can we build companies as young kids from New Zealand, and make in the best, foot it with the best? So it was around innovation, the thrill, the chase. How do you build a company? >> Right. >> But when I came and kind of stepped back and looked at well, what is the purpose, and what's the impact that the company's trying to have? That's when I looked at much, I guess, a much broader perspective of what is possible if you're building a company. >> Yes. >> What might you try to have it tackle as an issue? >> And has finding that larger purpose been inspiring, daunting, tiring, energizing? How would you describe what finding the larger purpose has done? >> I think whenever you feel like you're really connecting with something that you feel you're here to do. >> Yeah. >> It's really energizing and inspiring. And to me one of the tests I have around this stuff is if it's frightening in some way, then it's probably the right place. >> Yeah. >> If it's a little bit like it's going to be difficult and it's putting you in an uncomfortable position, then I feel like it's probably where I should be going. If it looks too comfortable and something that you think you could do, then to me, it's as personal. >> Mm-hm. >> In a sense it's probably not the right thing for me. >> Yeah, and is your purpose succinct enough, distinct enough that you can articulate it to us? >> No, I don't think in a sense that I've kind of created a slogan out of it. >> Mm-hm. >> But at the macro level everything that I'm doing now is somehow trying to contribute in some way to a social or environmental issue that is out there in the world. Or some sort of injustice that I think this generation should be trying to transform. Whether that's the way we treat global drug policy or the way we think about what should entrepreneurs be building in terms of the companies that people are starting. So that's kind of the macro, I guess, thesis. On an individual basis, it's about helping and trying to empower and build confidence in every single person. To pursue the truth that's inside of them, as to what they should really be doing with their life. >> Mm-hm. >> I've met too many people who make a lot of compromises and don't pursue the things they knew, or know are actually where their dreams lie. >> Mm-hm. >> For an enormous number of reasons that they have created that make it very difficult for them. Whether it's about the courage or the confidence or practical reasons, like I couldn't possibly do that, or it's not really my thing to make these changes. And part of the mission we're on is helping all sorts of people realize the things that they really want to do in the world. And that investing in entrepreneurs who are trying to create significant change is one expression of that. >> Mm-hm, so before dig to investing in entrepreneurs, and who want to make a difference in the world. Any advice to people who may be listening and watching and thinking, yeah, I want to find my purpose. What the heck is my purpose? >> [LAUGH] >> Or I don't have time to find my purpose? >> Well the biggest advice I have in this whole space is taking a significant amount of time to reflect and think about these kinds of questions in the course of your ordinary week or month. >> Hm. >> I think we're in a world where people operate in a whirlwind battling with an inbox for their whole day. It seems like it start and ends a blur, and then you go home and you kind of just want to get some relief. But for me the thing that's always worked is carving out several hours a week to think about the longer term. >> Mm-hm. >> The bigger picture, and always questioning, is this where I feel like I'm making the biggest difference? Is this where I feel like my strengths are being brought to bear? And if the answers are not positive for enough days in a row, then you have to make changes. >> Mm-hm. >> And so, creating that space is what I think a lot of people struggle with because they think they've just got way too much to do. >> Right. >> But actually if you're doing all the stuff and three or five or seven years later and you look back at it and it doesn't mean anything to you, then actually it's far worse than taking time out now to recalibrate. And constantly kind of challenge yourself as to whether you're being courageous enough to really do the things that you know in your heart are the things that you should be doing.