Analyze Survey Data using Principal Component Analysis

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Coursera Project Network
在此免费的指导 项目中,您将:

Understand the fundamentals of Principal Component Analysis (PCA) and identify opportunities to combine variables.

Conduct correlation testing with various sets of variables in Google Sheets.

Combine highly correlated variables, visualize the data, and consider next steps in Google Sheets.

在面试中展现此实践经验

Clock2 hours
Advanced高级设置
Cloud无需下载
Video分屏视频
Comment Dots英语(English)
Laptop仅限桌面

Survey data sets are often deceptively complex because surveys collect a wide variety of data covering a wide variety of topics and experiences. To further the complexity of survey data, the respondents answering the questions come from a wide variety of backgrounds and stages in their customer journey. It is reasonable that it would be a challenge to boil down survey data into actionable insights because it can be deceptively complex. With large sets of data, Principal Component Analysis or PCA is a useful tool that reduces and transforms variables to a leaner form that allows for a speedier analysis. In this project you will gain hands-on experience with the principles of Principal Component Analysis using survey data. To do this you will work in the free-to-use spreadsheet software Google Sheets. By the end of this project, you will be able to confidently apply Principal Component Analysis concepts to transform large sets of variables into a leaner set of data that still contains the most relevant information. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

必备条件

Familiarity with spreadsheet software, factor analysis, and correlation testing. "Design a Factor Analysis Using Survey Data" is recommended.

您要培养的技能

Survey MethodologyMining InsightsBusiness InsightsData AnalysisPrincipal Component Analysis (PCA)

分步进行学习

在与您的工作区一起在分屏中播放的视频中,您的授课教师将指导您完成每个步骤:

  1. Review the fundamentals of Principal Component Analysis (PCA) and combining variables.

  2. Identify use cases for PCA and refine variable selection for the project.

  3. Access Google Sheets, import survey data, and examine variables that are likely correlated.

  4. Identify variables of interest and conduct a correlation test.

  5. Compare results and review the process of correlation testing.

  6. Combine highly correlated variables, create a visualization, and consider next steps.

  7. Access the ClustVis webtool for visualizing clustering and multivariate data.

  8. Build a PCA model with Heart data and run a Principal Component Analysis

  9. Compare results and review PCA with multivariate data from multiple sources and interpret the findings in ClustVis.

指导项目工作原理

您的工作空间就是浏览器中的云桌面,无需下载

在分屏视频中,您的授课教师会为您提供分步指导

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