Analyzing Market Attractiveness Using Creately

4.8
41 个评分
提供方
Coursera Project Network
1,758 人已注册
在此指导项目中,您将:

Define market attractiveness for businesses using Porter's 5 forces model and Creately

Further analyse threats and opportunities from the analysis creating a complete document model

Clock90 Minutes
Beginner初级
Cloud无需下载
Video分屏视频
Comment Dots英语(English)
Laptop仅限桌面

By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the Creately platform to explore and analyze the factors that contribute to business success. This is an important step for individuals or companies wanting to explore new markets for products or services. You will engage in evaluating through examples and hands-on practice examining business immediate forces shaping markets including competitors, suppliers, buyers, threats of new businesses entering the segment, and substitute products. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for new business or service. This Course furthers the knowledge and skills acquired during "Analyzing Macro-Environmental Factors Using Creately", and is important step in engineering a successful product or service.

您要培养的技能

Market AnalysisStartupBusiness StrategyEntrepreneurshipInnovation

分步进行学习

在与您的工作区一起在分屏中播放的视频中,您的授课教师将指导您完成每个步骤:

  1. Use Creately as a business tool to customize our project template using Creately’s features.

  2. Understand strategic business Market Attractiveness and Utilize Porter's 5 Forces analysis to evaluate ease of entry to business sectors.

  3. Determine the Power of Suppliers in the specific business/service sector and analyse it effectively with a hands-on example.

  4. Define the Bargaining Power of Buyers in the specific business/service sector and analyse a hands-on example using the 5 forces model.

  5. Evaluate the Threat of New Entrants in the specific business/service sector and classify it effectively.

  6. Define and classify the Competitive Rivalry in determining market attractiveness, and practise analysing them.

  7. Bring it all together to understand and assess the threat and opportunities levels in the sector and learn how to objectively classify them.

指导项目工作原理

您的工作空间就是浏览器中的云桌面,无需下载

在分屏视频中,您的授课教师会为您提供分步指导

常见问题

常见问题

还有其他问题吗?请访问 学生帮助中心