Create a Brand Awareness Survey in Qualtrics

提供方
Coursera Project Network
在此免费的指导 项目中,您将:

Develop a Deeper Understanding of Market Research.

Create and Edit a Brand Awareness Survey Template in Qualtrics.

Finalize and Be Ready to Distribute the Brand Awareness Survey.

在面试中展现此实践经验

Clock2 Hours
Beginner面向初学者
Cloud无需下载
Video分屏视频
Comment Dots英语(English)
Laptop仅限桌面

By the end of this project, you will discover how to create a basic Brand Awareness and Performance survey in Qualtrics. This study will help you gauge the overall success of your brand’s marketing initiatives to date or measure current awareness levels for future campaign launches. The brand is the center of an organization. Therefore, Brand Awareness and Performance studies are often a crucial tool in understanding your target market’s perception of your brand. These studies will help you develop a deep understanding of customer perceptions and help you visualize how customers and prospects feel about key competitors. Upon completing this project, you will be able to design a basic Brand Awareness & Performance survey in Qualtrics. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

必备条件

None

您要培养的技能

MarketingResearchBranding

分步进行学习

在与您的工作区一起在分屏中播放的视频中,您的授课教师将指导您完成每个步骤:

  1. Understand the value of Strategic Marketing Research and create a free Qualtrics account.

  2. Choose a survey template in Qualtrics and navigate the landing page.

  3. Format the Brand Awareness and Performance Survey.

  4. Draft survey questions/answer choices and personalize the template to fit brand objectives.

  5. Survey finalization and distribution.

指导项目工作原理

您的工作空间就是浏览器中的云桌面,无需下载

在分屏视频中,您的授课教师会为您提供分步指导

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常见问题

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