Create Customer Personas in Canva

提供方
Coursera Project Network
在此免费指导项目中,您将:

Identify priorities for the customer and list goals and motivations for purchasing behaviors

Determine customer persona pain points and create "bite size" picture of the customer persona

在面试中展现此实践经验

Clock2 hours
Beginner面向初学者
Cloud无需下载
Video分屏视频
Comment Dots英语(English)
Laptop仅限桌面

By the end of this project you will have created a template for creating customer personas in Canva. After reviewing the Canva toolbar you'll create a customer persona template. Based on CRM data, social media information, and purchasing pattern information, customer personas will facilitate understanding of the ideal customer for your organization. They can then be leveraged to create effective marketing strategies and plans. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

必备条件

A business background or sales background will benefit from this project

您要培养的技能

  • Product Knowledge
  • Research
  • information gathering

分步进行学习

在与您的工作区一起在分屏中播放的视频中,您的授课教师将指导您完成每个步骤:

  1. Create a Free Canva Account

  2. Review the Canva Toolbar

  3. Choose Visual Representations for the Persona

  4. Identify Customer Priorities

  5. Determine Pain Points and Finalize the Customer Persona Visual

指导项目工作原理

您的工作空间就是浏览器中的云桌面,无需下载

在分屏视频中,您的授课教师会为您提供分步指导

常见问题

常见问题

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