Custom Attribution Modeling with Google Analytics

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在此指导项目中,您将:

Understand and describe attribution modeling standards

Build and share a custom Analytics attribution model

Export data to elaborate it in Spreadsheets

Clock1 hour
Beginner初级
Cloud无需下载
Video分屏视频
Comment Dots英语(English)
Laptop仅限桌面

In this 1-hour long project-based course, you will learn how to build and share a custom attribution model in Google Analytics, understand attribution modeling, export and import data for elaboration outside of Analytics platform. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

您要培养的技能

  • Digital Marketing
  • Marketing
  • Advertising
  • Analytics
  • Attribution (Marketing)

分步进行学习

在与您的工作区一起在分屏中播放的视频中,您的授课教师将指导您完成每个步骤:

  1. Familiarize with Google Analytics interface

  2. Understand goals, conversions, Multi Channel Funnels and attribution models

  3. Apply and compare attribution models

  4. Personalize Multi Channel Funnels

  5. Custom build a Google Analytics attribution model

  6. Share a custom attribution model

  7. Export data for utilization in external tools

指导项目工作原理

您的工作空间就是浏览器中的云桌面,无需下载

在分屏视频中,您的授课教师会为您提供分步指导

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