Product Development: Customer Persona Development with Miro

4.6
12 个评分
提供方
Coursera Project Network
在此指导项目中,您将:

Create a customer persona by utilising the Miro platform

Define and apply refinement to the persona in a hands-on scenario

Examine the opportunities and next strategic steps for the project

Clock2.5 hours
Intermediate中级
Cloud无需下载
Video分屏视频
Comment Dots英语(English)
Laptop仅限桌面

By the end of this 2.5 project, you will be fluent in identifying and creating customer personas for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze customer personas. This is an important step for individuals or companies wanting to explore new products or services. We will practice critically examining customer segments and products structures that affect the business. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation. Furthermore, you will assess whether to modify or keep the product structure when entering the market. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for a new business or service.

您要培养的技能

Product Developmentcustomer value mappingBusiness Strategyservice developmentqualitative and quantitatives research

分步进行学习

在与您的工作区一起在分屏中播放的视频中,您的授课教师将指导您完成每个步骤:

  1. Use Miro as a business tool and learn how to customize our project template using Miro’s features

  2. Create an assumptive persona, evaluate and input demographic data

  3. Create an assumptive persona, evaluate and input qualitative data

  4. Analyse the changes from initial persona to refined one using qualitative research results

  5. Link customer values to the new persona

  6. Tips for next phase of persona use

指导项目工作原理

您的工作空间就是浏览器中的云桌面,无需下载

在分屏视频中,您的授课教师会为您提供分步指导

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