Design a Factor Analysis Using Survey Data in Google Sheets

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在此免费的指导 项目中,您将:

Understand the fundamentals of factor analysis.

Examine the factors in survey data that will aid in finding insights.

Conduct a factor analysis with survey data.

在面试中展现此实践经验

Clock2 hours
Beginner面向初学者
Cloud无需下载
Video分屏视频
Comment Dots英语(English)
Laptop仅限桌面

Surveys collect a wide variety of data covering a wide variety of topics and experiences. To further the complexity of survey data, the respondents answering the questions come from a wide variety of backgrounds and stages in their customer journey. It is reasonable that it would be a challenge to boil down survey data into actionable insights because it can be deceptively complex. Conducting a factor analysis is a useful tactic to cut through the complexity in survey data so that we can land on insights that can fuel decision-making. In this project you will gain hands-on experience designing and conducting a factor analysis with survey data. To do this you will work in the free-to-use spreadsheet software Google Sheets. By the end of this project, you will be able to confidently apply factor analysis techniques to find actionable insights within survey data using any spreadsheet software. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

必备条件

Some familiarity with spreadsheet software is helpful, but not required.

您要培养的技能

Drill Down AnalysisSurvey MethodologyStrategic Decision MakingBusiness IntelligenceFactor Analysis

分步进行学习

在与您的工作区一起在分屏中播放的视频中,您的授课教师将指导您完成每个步骤:

  1. Identify how survey data variables can be factored.

  2. Identify use cases for factor analysis and refine variable selection for the project.

  3. Access Google Sheets, import survey data, and choose factors that will aid in finding insights.

  4. Select factors and conduct an analysis with survey data.

  5. Create a visualization and report the analysis findings.

指导项目工作原理

您的工作空间就是浏览器中的云桌面,无需下载

在分屏视频中,您的授课教师会为您提供分步指导

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