Developing Customer Insights with Empathy Map Canvas

提供方
Coursera Project Network
在此指导项目中,您将:

Develop insightful understanding of your customers as you identify with the challenges they’re exposed to

Empathize with your customers as you see things from their worldview rather than yours

Ameliorate the challenges the customers go through by providing them solutions that meet their expectations

Clock2 Hours
Intermediate中级
Cloud无需下载
Video分屏视频
Comment Dots英语(English)
Laptop仅限桌面

By the end of this guided project, you will be able to use the empathy map canvas to develop empathetic insight on your customers. Empathy mapping is a visualization tool that allow you to articulate what you know about the customers. It’s considered as part of the design thinking methodology, and it empower you to create a shared understanding of customer functional, psychological and emotional needs. The canvas has 6 blocks comprising the goal (who, and what), see, say, do, hear, and think &feel (pains and gains). By analyzing each of the blocks, you would be able to develop deeper insights on the customers, and therefore come up with solutions that resonates with their expectations For us to practically demonstrate how to use the Empathy Map Canvas to conduct analysis and make strategic decisions, we will use a spreadsheet to analyze a Fintech startup company as a case study. Example of the case study would empower you to apply the model to your company or any other company of your choice. The project is for marketers, customer experience designers, startup founders, and innovation professionals that want to develop customer-focused strategy. At the end of the project, you will be able to use the canvas to develop customer-centric insights, and therefore understand your business from the customer worldview

您要培养的技能

  • Marketing
  • Innovation
  • strategy
  • Entrepreneurship

分步进行学习

在与您的工作区一起在分屏中播放的视频中,您的授课教师将指导您完成每个步骤:

  1. Task 1: Introduction: By the end of this task, you will explain the empathy map canvas

  2. Task 2: Who: By the end of this task, you will determine whom you’re empathizing with

  3. Task 3: What: By the end of this task, you will express what you want the customers to do

  4. Task 4: Seeing: By the end of this task, you will highlight what the customers see

  5. Task 5: Saying: By the end of this task, you will enumerate what the customers say

  6. Task 6: Does: By the end of this task, you will identify what the customers does

  7. Task 7: Hearing: By the end of this task, you will determine what the customers hear

  8. Task 8: Pains: By the end of this task, you will express the pain points of your customers

  9. Task 9: Gains: By the end of this task, you will enumerate what the customers will gain from your offering

指导项目工作原理

您的工作空间就是浏览器中的云桌面,无需下载

在分屏视频中,您的授课教师会为您提供分步指导

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