Developing Customer Insights with Empathy Map Canvas

提供方
在此指导项目中,您将:

Develop insightful understanding of your customers as you identify with the challenges they’re exposed to

Empathize with your customers as you see things from their worldview rather than yours

Ameliorate the challenges the customers go through by providing them solutions that meet their expectations

2 Hours
中级
无需下载
分屏视频
英语(English)
仅限桌面

By the end of this guided project, you will be able to use the empathy map canvas to develop empathetic insight on your customers. Empathy mapping is a visualization tool that allow you to articulate what you know about the customers. It’s considered as part of the design thinking methodology, and it empower you to create a shared understanding of customer functional, psychological and emotional needs. The canvas has 6 blocks comprising the goal (who, and what), see, say, do, hear, and think &feel (pains and gains). By analyzing each of the blocks, you would be able to develop deeper insights on the customers, and therefore come up with solutions that resonates with their expectations For us to practically demonstrate how to use the Empathy Map Canvas to conduct analysis and make strategic decisions, we will use a spreadsheet to analyze a Fintech startup company as a case study. Example of the case study would empower you to apply the model to your company or any other company of your choice. The project is for marketers, customer experience designers, startup founders, and innovation professionals that want to develop customer-focused strategy. At the end of the project, you will be able to use the canvas to develop customer-centric insights, and therefore understand your business from the customer worldview

您要培养的技能

  • Marketing

  • Innovation

  • strategy

  • Entrepreneurship

分步进行学习

在与您的工作区一起在分屏中播放的视频中,您的授课教师将指导您完成每个步骤:

  1. Task 1: Introduction: By the end of this task, you will explain the empathy map canvas

  2. Task 2: Who: By the end of this task, you will determine whom you’re empathizing with

  3. Task 3: What: By the end of this task, you will express what you want the customers to do

  4. Task 4: Seeing: By the end of this task, you will highlight what the customers see

  5. Task 5: Saying: By the end of this task, you will enumerate what the customers say

  6. Task 6: Does: By the end of this task, you will identify what the customers does

  7. Task 7: Hearing: By the end of this task, you will determine what the customers hear

  8. Task 8: Pains: By the end of this task, you will express the pain points of your customers

  9. Task 9: Gains: By the end of this task, you will enumerate what the customers will gain from your offering

指导项目工作原理

您的工作空间就是浏览器中的云桌面,无需下载

在分屏视频中,您的授课教师会为您提供分步指导

常见问题

购买指导项目后,您将获得完成指导项目所需的一切,包括通过 Web 浏览器访问云桌面工作空间,工作空间中包含您需要了解的文件和软件,以及特定领域的专家提供的分步视频说明。

由于您的工作空间包含适合笔记本电脑或台式计算机使用的云桌面,因此指导项目不在移动设备上提供。

指导项目授课教师是特定领域的专家,他们在项目的技能、工具或领域方面经验丰富,并且热衷于分享自己的知识以影响全球数百万的学生。

您可以从指导项目中下载并保留您创建的任何文件。为此,您可以在访问云桌面时使用‘文件浏览器’功能。

指导项目不符合退款条件。请查看我们完整的退款政策

指导项目不提供助学金。

指导项目不支持旁听。

您可在页面顶部点按此指导项目的经验级别,查看任何知识先决条件。对于指导项目的每个级别,您的授课教师会逐步为您提供指导。

是,您可以在浏览器的云桌面中获得完成指导项目所需的一切。

您可以直接在浏览器中于分屏环境下完成任务,以此从做中学。在屏幕的左侧,您将在工作空间中完成任务。在屏幕的右侧,您将看到有授课教师逐步指导您完成项目。