How to Analyze Tweet Engagement with Twitter Analytics

提供方
Coursera Project Network
在此指导项目中,您将:

Create a Twitter account for a business.

Navigate the Twitter Analytics Dashboard.

Make marketing decisions based on Twitter Analytics data.

Clock1.5 hours
Intermediate中级
Cloud无需下载
Video分屏视频
Comment Dots英语(English)
Laptop仅限桌面

Twitter is a dynamic social media platform that prides itself on furthering conversations in real-time. Known as a platform that features short-form text it is intended to be brief, direct, impactful, and a living source of information. Businesses are increasingly taking part in this conversation and are finding new and different ways to further their brand experience on this increasingly popular platform. In this project, learners will learn how to use Twitter Analytics to analyze tweet engagement using Twitter Analytics. We will briefly cover Twitter basics, and we will discuss deeper topics in engagement measurement and analysis techniques. This is the perfect project for someone who wants to improve engagement and increase businesses' brand presence on Twitter. This may be marketing and sales professionals, customer service and or administrative teams, and many other functions within a business.

您要培养的技能

  • Marketing Communications
  • Market Analysis
  • Digital Marketing
  • Social Media Marketing
  • Social Media

分步进行学习

在与您的工作区一起在分屏中播放的视频中,您的授课教师将指导您完成每个步骤:

  1. Get Started with Twitter

  2. Navigate the Twitter Analytics Interface

  3. Identify Useful Twitter KPI's

  4. Analyze the Tweet

  5. Launch into Twitter Ads

指导项目工作原理

您的工作空间就是浏览器中的云桌面,无需下载

在分屏视频中,您的授课教师会为您提供分步指导

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