How to Analyze Tweet Engagement with Twitter Analytics

提供方
在此免费指导项目中,您将:

Create a Twitter account for a business.

Navigate the Twitter Analytics Dashboard.

Make marketing decisions based on Twitter Analytics data.

在面试中展现此实践经验

1.5 hours
中级
无需下载
分屏视频
英语(English)
仅限桌面

Twitter is a dynamic social media platform that prides itself on furthering conversations in real-time. Known as a platform that features short-form text it is intended to be brief, direct, impactful, and a living source of information. Businesses are increasingly taking part in this conversation and are finding new and different ways to further their brand experience on this increasingly popular platform. In this project, learners will learn how to use Twitter Analytics to analyze tweet engagement using Twitter Analytics. We will briefly cover Twitter basics, and we will discuss deeper topics in engagement measurement and analysis techniques. This is the perfect project for someone who wants to improve engagement and increase businesses' brand presence on Twitter. This may be marketing and sales professionals, customer service and or administrative teams, and many other functions within a business.

必备条件

Having a basic understanding of social media, and marketing and basic math is helpful but not required for this project.

您要培养的技能

  • Marketing Communications

  • Market Analysis

  • Digital Marketing

  • Social Media Marketing

  • Social Media

分步进行学习

在与您的工作区一起在分屏中播放的视频中,您的授课教师将指导您完成每个步骤:

  1. Get Started with Twitter

  2. Navigate the Twitter Analytics Interface

  3. Identify Useful Twitter KPI's

  4. Analyze the Tweet

  5. Launch into Twitter Ads

指导项目工作原理

您的工作空间就是浏览器中的云桌面,无需下载

在分屏视频中,您的授课教师会为您提供分步指导

常见问题

由于您的工作空间包含适合笔记本电脑或台式计算机使用的云桌面,因此指导项目不在移动设备上提供。

指导项目授课教师是特定领域的专家,他们在项目的技能、工具或领域方面经验丰富,并且热衷于分享自己的知识以影响全球数百万的学生。

您可以从指导项目中下载并保留您创建的任何文件。为此,您可以在访问云桌面时使用‘文件浏览器’功能。

您可在页面顶部点按此指导项目的经验级别,查看任何知识先决条件。对于指导项目的每个级别,您的授课教师会逐步为您提供指导。

是,您可以在浏览器的云桌面中获得完成指导项目所需的一切。

您可以直接在浏览器中于分屏环境下完成任务,以此从做中学。在屏幕的左侧,您将在工作空间中完成任务。在屏幕的右侧,您将看到有授课教师逐步指导您完成项目。