How to edit and improve a Facebook Ad

提供方
Coursera Project Network
在此指导项目中,您将:

Use Facebook Insights to understand your audience’s interests.

Discover different Facebook ad formats.

Clock2 hours
Intermediate中级
Cloud无需下载
Video分屏视频
Comment Dots英语(English)
Laptop仅限桌面

After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to edit and improve your Facebook ads. The goal of this project is to get to know creative but yet simple ways to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account. Then, we will take a close look at different kinds of Facebook advertisements and analyze strategies of optimizing a Facebook advertisement. Your newly achieved skills will help you reach and grow your target audience when creating a new Facebook ad campaign in the future.

您要培养的技能

  • Advertising
  • Social Media Marketing
  • Advertising Campaign
  • Social Media Platforms

分步进行学习

在与您的工作区一起在分屏中播放的视频中,您的授课教师将指导您完成每个步骤:

  1. Create a Facebook Business Account.

  2. Use Facebook Insights to understand your audience’s interests.

  3. Grow your target audience by choosing the audience setting in Ads Manager that is right for you.

  4. Discover different ad formats.

  5. Create eye-catching visuals that Facebook users will love.

指导项目工作原理

您的工作空间就是浏览器中的云桌面,无需下载

在分屏视频中,您的授课教师会为您提供分步指导

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常见问题

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