How to Use Buyer Persona Canvas to Understand Customer Needs

提供方
在此指导项目中,您将:

Learn the step-by-step approach to truly make your organization to be customer-centric

Develop a human-centered insights into your buyer operations, and determine how to key into the goals they set to achieve

Determine your strategic approach to provide the right solutions that meets the desired needs of your buyer

2 Hours
中级
无需下载
分屏视频
英语(English)
仅限桌面

By the end of this guided project, you will be able to use the Buyer Persona Canvas to develop a deep insight on your buyers. The canvas is a 10-block model that help us understand the archetypal behaviors, activities, mental models, and contextual situations that buyers use to accomplish specific goals. Modeling buyer persona behavior offers insights into how buyers make purchase decisions, the goals driving their buying behaviors, and their attitudes of decision-making. The canvas offers a narrative of customer goals and desires, how buying behavior are affected, the context of the buyers, their visions for the future, and how you and your company can contribute to their story For us to practically demonstrate how to use the Buyer Persona Canvas to conduct analysis and make decisions, we will use an energy services company as a case study. Example of the case study would empower you to apply the model to your company or any other company of your choice. The project is for marketing and sale executives who want to have deeper understanding of their buyers, and then formulate strategies to help them achieve their goals. Also, for entrepreneurs who want to have insights on the potential customers before developing products/services to solve their problems. At the end of the project, you will be able to use the canvas to create a more refined and intimate view of your customers.

您要培养的技能

  • Sales

  • Marketing

  • Business Strategy

  • Entrepreneurship

分步进行学习

在与您的工作区一起在分屏中播放的视频中,您的授课教师将指导您完成每个步骤:

  1. Introduction

  2. Buyer Persona

  3. Goals and Initiatives

  4. Team and buying process

  5. Timing and Thinking

  6. Channels and Why Buy

  7. Content/information, and strategy

指导项目工作原理

您的工作空间就是浏览器中的云桌面,无需下载

在分屏视频中,您的授课教师会为您提供分步指导

常见问题

购买指导项目后,您将获得完成指导项目所需的一切,包括通过 Web 浏览器访问云桌面工作空间,工作空间中包含您需要了解的文件和软件,以及特定领域的专家提供的分步视频说明。

由于您的工作空间包含适合笔记本电脑或台式计算机使用的云桌面,因此指导项目不在移动设备上提供。

指导项目授课教师是特定领域的专家,他们在项目的技能、工具或领域方面经验丰富,并且热衷于分享自己的知识以影响全球数百万的学生。

您可以从指导项目中下载并保留您创建的任何文件。为此,您可以在访问云桌面时使用‘文件浏览器’功能。

指导项目不符合退款条件。请查看我们完整的退款政策

指导项目不提供助学金。

指导项目不支持旁听。

您可在页面顶部点按此指导项目的经验级别,查看任何知识先决条件。对于指导项目的每个级别,您的授课教师会逐步为您提供指导。

是,您可以在浏览器的云桌面中获得完成指导项目所需的一切。

您可以直接在浏览器中于分屏环境下完成任务,以此从做中学。在屏幕的左侧,您将在工作空间中完成任务。在屏幕的右侧,您将看到有授课教师逐步指导您完成项目。