How to Use the QSPM to Analyze and Set the Right Strategy

提供方
Coursera Project Network
在此指导项目中,您将:

Explore the key components of your operational activities that determines your competitiveness

Demonstrate the step-by-step approach of computing the key determinants of your strategic decisions

Apply the methodological approach of setting the optimal strategy amid feasible alternative considerations

Clock2 Hours
Intermediate中级
Cloud无需下载
Video分屏视频
Comment Dots英语(English)
Laptop仅限桌面

In this 2-hour long project-based course, you will learn how to analyze, and set the right strategic direction for your organization with Quantitative Strategic Planning Matrix (QSPM). The QSPM is designed to assess and determine the extent that alternative strategies enable the firm to effectively take advantage of external opportunities, mitigate external threats, capitalize on internal strengths, and improve upon internal weaknesses. As a strategic-management tool, the process can be described as an objective, logical, systematic approach for making major decisions in an organization. In order to analyze and set the right strategy for our organization, we will use a spreadsheet to sketch, conduct the analysis, and determine the best strategic direction, among other alternatives. Also, for us to practically demonstrate how to apply the QSPM to set the optimal strategic direction, we have created an energy services company we want to use for the analysis. The idea is to give you a template that would enable you to apply the model to analyze any organization. The project is for business leaders who want to set optimal strategic direction for their organizations given other competing alternatives. Also, for strategist who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to design, analyze, and set the optimal strategy for your organization using the QSPM

您要培养的技能

  • strategy
  • Management
  • Entrepreneurship
  • Innovation
  • Leadership

分步进行学习

在与您的工作区一起在分屏中播放的视频中,您的授课教师将指导您完成每个步骤:

  1. Explain the QSPM

  2. Determine the external factors for your organization

  3. Determine the internal factors for your organization

  4. Analyze feasible strategic alternative for your organization

  5. Conclude analysis of feasible strategic alternative for your organization

  6. Determine the optimal strategy for your organization

  7. Synthesize with the QSPM framework

指导项目工作原理

您的工作空间就是浏览器中的云桌面,无需下载

在分屏视频中,您的授课教师会为您提供分步指导

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