Interests of the average Facebook User

提供方
Coursera Project Network
在此指导项目中,您将:

Create a Facebook Business Account.

 Build an Interests Persona in Google Slides.

Clock2 hours
Intermediate中级
Cloud无需下载
Video分屏视频
Comment Dots英语(English)
Laptop仅限桌面

After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to better understand and reach your Facebook target audience. The goal of this project is to get to know and understand the interests of the average Facebook user. By achieving this goal, it will be possible to create a promising marketing strategy and to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account. We will then use Google Slides to create a Persona Slide , which will serve you as a template for future Facebook target group analysis . Later, I will introduce you to Facebook Insights. Facebook Insights is one of the most powerful Facebook marketing analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page and your target audience.

您要培养的技能

  • Social Media Marketing
  • Social Media
  • Marketing Strategy
  • Social Media Platforms

分步进行学习

在与您的工作区一起在分屏中播放的视频中,您的授课教师将指导您完成每个步骤:

  1. Create a Facebook Business Account.

  2. Discover Facebook Insights and obtain information about your target group.

  3. Use Facebook Insights to discover interests of the average Facebook User.

  4. Build an Interests Persona in Google Slides.

  5. Create a Facebook Group.

指导项目工作原理

您的工作空间就是浏览器中的云桌面,无需下载

在分屏视频中,您的授课教师会为您提供分步指导

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