关于此 专项课程

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Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit.
可分享的证书
完成后获得证书
100% 在线课程
立即开始,按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
初级
完成课程大约需要 4 个月
建议进度:2 小时/周
英语(English)
可分享的证书
完成后获得证书
100% 在线课程
立即开始,按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
初级
完成课程大约需要 4 个月
建议进度:2 小时/周
英语(English)

专项课程的运作方式

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此专项课程包含 5 门课程

课程1

课程 1

Content Strategy for Professionals: Engaging Audiences

4.6
594 个评分
160 条评论
课程2

课程 2

Content Strategy for Professionals: Managing Content

4.6
293 个评分
48 条评论
课程3

课程 3

Content Strategy for Professionals: Expanding Your Content’s Reach

4.5
189 个评分
37 条评论
课程4

课程 4

Content Strategy for Professionals: Ensuring Your Content's Impact

4.6
159 个评分
30 条评论

提供方

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西北大学

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