InnovationPublic HealthEntrepreneurshipPitchingMarketPersuasive TechniquesAdoptionScaleability
您将学到的内容有
Describe the principles and key types of innovation in order to characterise the fundamental features of new models of care and technologies
Compare and contrast systems that support the development, investment, and protection of healthcare innovation to navigate the innovation journey
Evaluate key factors influencing the adoption and scaling of different healthcare innovations, and examine the reasons why some innovations fail
Critique a particular innovation, using a given framework, in order to make a recommendation to a panel of decision makers.
您将获得的技能
关于此 专项课程
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This specialisation reflects on global health challenges and the role of innovative solutions in addressing them. It is intended for public health professionals, budding entrepreneurs and innovators, as well as those interested in understanding the role innovation plays in the health industry.
The specialisation begins by providing learners with the ‘nuts and bolts’ of technology and innovation management, including key definitions and terminologies. You'll then examine ethical dimensions of innovation and explore how innovations can be supported through effective financing, protection and other incentives to support entrepreneurship. The specialisation will include in-depth examination of a variety of innovation case studies, using a variety of theoretical and practical frameworks, to understand what makes an innovation more likely to be adopted. You will also explore entrepreneurship and the skills necessary to take an idea through to invention and then innovation - and how to galvanise support for it.
By the end of the specialisation, you will be able to consider, in detail, and using appropriate terminology and frameworks, a particular innovation, explaining its added value in a particular context and in a persuasive manner.
应用的学习项目
Learners will create entrepreneurial style pitches to persuade their audience to adopt a healthcare innovation. In order to do this they will analyse good and poor examples, write and review pitch scripts, and study the science of persuasion.
Aditionally, learners will evaluate and discuss specific healthcare innovations from around the globe by applying the knowledge they've acquired on innovation features, innovation types, intellectual property, adoption and scaleability.
100% 在线课程
立即开始，按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
初级
无需相关领域的预备知识无需相关经验。
完成时间大约为2 个月
建议 6 小时/周
英语（English）
字幕：英语（English）
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在结束每门课程并完成实践项目之后，您会获得一个证书，您可以向您的潜在雇主展示该证书并在您的职业社交网络中分享。
此专项课程包含 3 门课程
A Guide to Healthcare Innovation: Principles and Practice
This course reflects on global health challenges and the role of innovative solutions in addressing them. By engaging in this course, you will be able to describe the principles and key types of innovation in order to characterise the fundamental features of new models of care and technologies.
Healthcare Entrepreneurship: Taking Ideas to Market
This course delves into intellectual property (IP) with an introduction into the innovation landscape within the UK and how that compares with other settings. You'll focus on how intellectual property applies to frugal innovations, compulsory licensing, and when and how to apply for intellectual property. This course teaches you about how innovators can secure funding by exploring the types of funding available, the types of organisations involved, as well as the challenges that surround funding. A key part of this course is a focus on 'pitching' skills - what's involved in pitching well, what content should you include, how can you best deliver a pitch.
Healthcare Innovation: What Does Success Look Like and How to Achieve It?
This course focuses on the factors involved in the adoption of innovation - features, organizations, country of origin, cognitive, normative and affective aspects, change agents. Using real-world health innovations, you'll assess what impacts their scaleability to new contexts, how organizational and human characteristics affect adoption, to what extent diffusion of an innovation is influenced by unconscious bias. You'll also delve into the process of adopting an innovation within a clinical setting and why it's so important to know who your 'change agents' are. As started in the second course of this specialisation, Healthcare Entrepreneurship: Taking Ideas to Market, you'll revisit the skill of pitching, exploring why and how to adapt pitches depending on your audience.
提供方
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Imperial College London is a world top ten university with an international reputation for excellence in science, engineering, medicine and business. located in the heart of London. Imperial is a multidisciplinary space for education, research, translation and commercialisation, harnessing science and innovation to tackle global challenges.
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此 专项课程 隶属于 ?????? 提供的 100% 在线 Global Master of Public Health。如果您被录取参加全部课程，您的课程将计入您的学位学习进程。
常见问题
What is the refund policy?
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Is financial aid available?
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No. Participating in this specialisation will not earn you university credit.
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