InnovationPublic HealthEntrepreneurshipPitchingMarketPersuasive TechniquesAdoptionScaleability
您将学到的内容有
Describe the principles and key types of innovation in order to characterise the fundamental features of new models of care and technologies
Compare and contrast systems that support the development, investment, and protection of healthcare innovation to navigate the innovation journey
Evaluate key factors influencing the adoption and scaling of different healthcare innovations, and examine the reasons why some innovations fail
Critique a particular innovation, using a given framework, in order to make a recommendation to a panel of decision makers.
您将获得的技能
关于此 专项课程
3,152 次近期查看
This specialisation reflects on global health challenges and the role of innovative solutions in addressing them. It is intended for public health professionals, budding entrepreneurs and innovators, as well as those interested in understanding the role innovation plays in the health industry.
The specialisation begins by providing learners with the ‘nuts and bolts’ of technology and innovation management, including key definitions and terminologies. You'll then examine ethical dimensions of innovation and explore how innovations can be supported through effective financing, protection and other incentives to support entrepreneurship. The specialisation will include in-depth examination of a variety of innovation case studies, using a variety of theoretical and practical frameworks, to understand what makes an innovation more likely to be adopted. You will also explore entrepreneurship and the skills necessary to take an idea through to invention and then innovation - and how to galvanise support for it.
By the end of the specialisation, you will be able to consider, in detail, and using appropriate terminology and frameworks, a particular innovation, explaining its added value in a particular context and in a persuasive manner.
应用的学习项目
Learners will create entrepreneurial style pitches to persuade their audience to adopt a healthcare innovation. In order to do this they will analyse good and poor examples, write and review pitch scripts, and study the science of persuasion.
Aditionally, learners will evaluate and discuss specific healthcare innovations from around the globe by applying the knowledge they've acquired on innovation features, innovation types, intellectual property, adoption and scaleability.
可分享的证书
完成后获得证书
100% 在线课程
立即开始，按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
初级
无需相关领域的预备知识无需相关经验。
完成时间大约为3 个月
建议 6 小时/周
英语（English）
字幕：英语（English）
可分享的证书
完成后获得证书
100% 在线课程
立即开始，按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
初级
无需相关领域的预备知识无需相关经验。
完成时间大约为3 个月
建议 6 小时/周
英语（English）
字幕：英语（English）
此专项课程包含 3 门课程
A Guide to Healthcare Innovation: Principles and Practice
59 个评分
This course reflects on global health challenges and the role of innovative solutions in addressing them. By engaging in this course, you will be able to describe the principles and key types of innovation in order to characterise the fundamental features of new models of care and technologies.
Healthcare Entrepreneurship: Taking Ideas to Market
15 个评分
This course delves into intellectual property (IP) with an introduction into the innovation landscape within the UK and how that compares with other settings. You'll focus on how intellectual property applies to frugal innovations, compulsory licensing, and when and how to apply for intellectual property. This course teaches you about how innovators can secure funding by exploring the types of funding available, the types of organisations involved, as well as the challenges that surround funding. A key part of this course is a focus on 'pitching' skills - what's involved in pitching well, what content should you include, how can you best deliver a pitch.
Healthcare Innovation: What Does Success Look Like and How to Achieve It?
22 个评分
This course focuses on the factors involved in the adoption of innovation - features, organizations, country of origin, cognitive, normative and affective aspects, change agents. Using real-world health innovations, you'll assess what impacts their scaleability to new contexts, how organizational and human characteristics affect adoption, to what extent diffusion of an innovation is influenced by unconscious bias. You'll also delve into the process of adopting an innovation within a clinical setting and why it's so important to know who your 'change agents' are. As started in the second course of this specialisation, Healthcare Entrepreneurship: Taking Ideas to Market, you'll revisit the skill of pitching, exploring why and how to adapt pitches depending on your audience.
提供方
伦敦帝国学院
Imperial College London is a world top ten university with an international reputation for excellence in science, engineering, medicine and business. located in the heart of London. Imperial is a multidisciplinary space for education, research, translation and commercialisation, harnessing science and innovation to tackle global challenges.
立即开始攻读硕士学位
此 专项课程 隶属于 伦敦帝国学院 提供的 100% 在线 Global Master of Public Health。如果您被录取参加全部课程，您的课程将计入您的学位学习进程。
常见问题
完成专项课程后我会获得大学学分吗？
此专项课程不提供大学学分，但部分大学可能会选择接受专项课程证书作为学分。查看您的合作院校，了解详情。Coursera 上的在线学位和 Mastertrack™ 证书提供获得大学学分的机会。
Can I just enroll in a single course?
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
我可以只注册一门课程吗？
可以！点击您感兴趣的课程卡开始注册即可。注册并完成课程后，您可以获得可共享的证书，或者您也可以旁听该课程免费查看课程资料。如果您订阅的课程是某专项课程的一部分，系统会自动为您订阅完整的专项课程。访问您的学生面板，跟踪您的进度。
Can I take the course for free?
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
我可以免费学习课程吗？
完成注册课程后，您可以学习专项课程中的所有课程，并且完成作业后可以获得证书。如果您只想阅读和查看课程内容，可以免费旁听该课程。如果您无法承担课程费用，可以申请助学金。
此课程是 100% 在线学习吗？是否需要现场参加课程？
此课程完全在线学习，无需到教室现场上课。您可以通过网络或移动设备随时随地访问课程视频、阅读材料和作业。
还有其他问题吗？请访问 学生帮助中心。
