Foundations of Marketing Analytics 专项课程

于 Nov 13 开始

Foundations of Marketing Analytics 专项课程

Inform Decision Making with Marketing Analytics。Leverage data and analytics to drive managerial decisions and marketing strategy

本专项课程介绍

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.

制作方:

courses
6 courses

按照建议的顺序或选择您自己的顺序。

projects
项目

旨在帮助您实践和应用所学到的技能。

certificates
证书

在您的简历和领英中展示您的新技能。

项目概览

课程
Intermediate Specialization.
Some related experience required.
  1. 第 1 门课程

    Meaningful Marketing Insights

    课程学习时间
    5 weeks of study, 2-3 hours/week
    字幕
    英语(English)

    课程概述

    With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight
  2. 第 2 门课程

    Managing Uncertainty in Marketing Analytics

    字幕
    英语(English)

    课程概述

    Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they
  3. 第 3 门课程

    Forecasting Models for Marketing Decisions

    字幕
    英语(English)

    课程概述

    How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what customers will do, marketers need to understand how their actions can shape f
  4. 第 4 门课程

    Survey analysis to Gain Marketing Insights

    字幕
    英语(English)

    课程概述

    How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the trie
  5. 第 5 门课程

    Introduction to Social Media Analytics

    字幕
    英语(English)

    课程概述

    Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learne
  6. 第 6 门课程

    Marketing Analytics Capstone Project

    计划开课班次:Dec 3
    字幕
    英语(English)

    毕业项目介绍

    This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships

制作方

  • Emory University

    Fortified by a prestigious reputation and recognized for excellence in finance, strategy, leadership, and marketing analytics, Emory's Goizueta Business School and its programs give you the edge to succeed in an everchanging world of commerce. We provide rigorous, relevant academics; an intimate learning environment; accessible, acclaimed faculty; and key connections in a thriving business hub.

    Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.

  • David Schweidel

    David Schweidel

    Associate Professor of Marketing

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