Inform Decision Making with Marketing Analytics. Leverage data and analytics to drive managerial decisions and marketing strategy
Learners will conduct an exploratory data analysis and examine pairwise relationships among different variables for a marketing analytics problem. At the conclusion of the course, learners will develop and test a predictive model to solve marketing analytics problems.
Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.
Can I just enroll in a single course?
Can I take the course for free?
此课程是 100% 在线学习吗？是否需要现场参加课程？
This specialization is designed for learners that are familiar with business and marketing concepts, as well as have some experience with statistics.
Do I need to take the courses in a specific order?
It is recommended, but not required, that learners complete courses in the order in which they are presented, as some content builds off of previous concepts.
Will I earn university credit for completing the Specialization?
Emory University and Coursera are offering a Certificate of Completion for this specialization. This does not include academic credit at Emory University. If interested in other learning opportunities with the Goizueta Business School, go to http://goizueta.emory.edu to learn about Executive Education classes and degree programs.
After taking this specialization, the learner will be able to apply for marketing analytics and insight roles that require data analysis; be familiar with techniques to summarize and describe data; analyze survey data by identifying key themes and customer segments; use Excel to build interactive decision support tools; and build statistical models to forecast customer behavior.