Learners will conduct an exploratory data analysis and examine pairwise relationships among different variables for a marketing analytics problem. At the conclusion of the course, learners will develop and test a predictive model to solve marketing analytics problems.
Foundations of Marketing Analytics 专项课程
Inform Decision Making with Marketing Analytics。Leverage data and analytics to drive managerial decisions and marketing strategy
本专项课程介绍
In this specialization you will learn how to:
• Find, extract, organize and describe data to support business decisions
• Identify, quantify and interpret relationships between variables
• Derive customer insights from your data
• Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions
• Present and justify a course of action to management
The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.
制作方：
6 courses
按照建议的顺序或选择您自己的顺序。
项目
旨在帮助您实践和应用所学到的技能。
证书
在您的简历和领英中展示您的新技能。
项目概览
课程
- Intermediate Specialization.
- Some related experience required.
第 1 门课程
Meaningful Marketing Insights
- 课程学习时间
- 5 weeks of study, 2-3 hours/week
- 字幕
- English
课程概述
With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight您可以选择只参加本课程。 了解更多。
第 2 门课程
Managing Uncertainty in Marketing Analytics
- 字幕
- English
课程概述
Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they您可以选择只参加本课程。 了解更多。
第 3 门课程
Forecasting Models for Marketing Decisions
- 字幕
- English
课程概述
How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what customers will do, marketers need to understand how their actions can shape f您可以选择只参加本课程。 了解更多。
第 4 门课程
Survey analysis to Gain Marketing Insights
- 字幕
- English
课程概述
How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the trie您可以选择只参加本课程。 了解更多。
第 5 门课程
Introduction to Social Media Analytics
- 字幕
- English
课程概述
Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learne您可以选择只参加本课程。 了解更多。
第 6 门课程
Marketing Analytics Capstone Project
计划开课班次：Dec 3- 字幕
- English
毕业项目介绍
This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships您可以选择只参加本课程。 了解更多。
制作方
David Schweidel
Associate Professor of Marketing
FAQs
More questions? Visit the Learner Help Center.
