- Channel Management
- Strategic Partnerships
- Value Proposition
- Value Chain
- Channel Coordination
- Customer Relationship Management (CRM)
- Distribution on online platforms
Marketing Channel Strategy & B2B2C Routes to Market 专项课程
Value Creation, Distribution, B2B, Partnering . In this course, you will learn how to capture and leverage this value through the careful selection of channel partners, the application of appropriate incentives and pricing agreements, the design and management of multiple channels.
提供方
您将学到的内容有
How to design and redesign routes to market
How to select and incentivize partners
How to structure and manage business partnerships for maximum returns
How to thrive with and manage powerful partners
您将获得的技能
关于此 专项课程
应用的学习项目
Learners will gain an understanding of how to build, incentivize, and redesign efficient and effective routes-to-market for products and services via the use of intermediaries such as wholesalers, retailers, and a range of possible channel partners. Through the use of lectures, case studies, and guest speakers, learners will be able to assess, evaluate, and recommend changes to build, improve, and revise new and existing channel strategies.
New sources of value, outside of the traditional product and service offering, are identified that better accommodate and ultimately optimize "how the customer wants to buy." Strategies for improving purchase convenience, service offerings, and information at the right place and time across omnichannel settings are identified and critiqued.
Completion of a university Marketing Principles or Marketing Core course or at least two years of B2B work experience.
Completion of a university Marketing Principles or Marketing Core course or at least two years of B2B work experience.
专项课程的运作方式
加入课程
Coursera 专项课程是帮助您掌握一门技能的一系列课程。若要开始学习,请直接注册专项课程,或预览专项课程并选择您要首先开始学习的课程。当您订阅专项课程的部分课程时,您将自动订阅整个专项课程。您可以只完成一门课程,您可以随时暂停学习或结束订阅。访问您的学生面板,跟踪您的课程注册情况和进度。
实践项目
每个专项课程都包括实践项目。您需要成功完成这个(些)项目才能完成专项课程并获得证书。如果专项课程中包括单独的实践项目课程,则需要在开始之前完成其他所有课程。
获得证书
在结束每门课程并完成实践项目之后,您会获得一个证书,您可以向您的潜在雇主展示该证书并在您的职业社交网络中分享。

此专项课程包含 4 门课程
Marketing Channel Benefits
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship, and business development.
Marketing Channel Functions
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.
Marketing Channel Incentives
This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.
Marketing Channel Governance
This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development.
提供方

艾莫利大学
Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.
常见问题
退款政策是如何规定的?
我可以只注册一门课程吗?
有助学金吗?
我可以免费学习课程吗?
此课程是 100% 在线学习吗?是否需要现场参加课程?
完成专项课程需要多长时间?
What background knowledge is necessary?
Do I need to take the courses in a specific order?
完成专项课程后我会获得大学学分吗?
What will I be able to do upon completing the Specialization?
还有其他问题吗?请访问 学生帮助中心。