Public Relations For Digital Media 专项课程

开始日期 Aug 13

Public Relations For Digital Media 专项课程

Develop PR Strategy in a Digital Age。Prepare for a career in public relations with four hands-on courses.

本专项课程介绍

This Specialization provides an overview of the public relations field, emphasizing the strategic role of PR management in achieving long-term business goals. You’ll study the case examples and theoretical concepts that inform PR best practices, and you’ll gain practical experience conducting qualitative and quantitative research, planning campaigns, and optimizing social media content. In the final Capstone Project, you’ll create a strategic communication plan in response to a real-world PR problem.

制作方:

courses
5 courses

按照建议的顺序或选择您自己的顺序。

projects
项目

旨在帮助您实践和应用所学到的技能。

certificates
证书

在您的简历和领英中展示您的新技能。

课程
Beginner Specialization.
No prior experience required.
  1. 第 1 门课程

    公共关系学导论

    当前班次:Aug 13
    课程学习时间
    4周课程,6-8小时/周
    字幕
    English

    课程概述

    What is Public Relations? What does a Public Relations practitioner do and what is the role of Public Relations in a technologically-connected global landscape? What is the nature of the Public Relations process and how to develop Public Relations strat
  2. 第 2 门课程

    公关关系学研究

    计划开课班次:Sep 3
    课程学习时间
    4周课程,6-8小时/周
    字幕
    English

    课程概述

    Perhaps you are familiar with research. You might have learned about research or maybe you conduct research in your life. How is that different from research in Public Relations practice? In this course, you will learn the foundations of research in
  3. 第 3 门课程

    公关活动

    计划开课班次:Sep 3
    课程学习时间
    4周课程,6-8小时/周
    字幕
    English

    课程概述

    One of the most widely implemented and exciting areas of Public Relations is Public Relations Campaigns. What are PR campaigns and what are the best practices for putting together campaigns? What does the campaign process look like? How to go about pu
  4. 第 4 门课程

    公共关系中的社交媒体

    计划开课班次:Aug 20
    课程学习时间
    4 weeks, 6-8 hours per week
    字幕
    English

    课程概述

    Have you ever wondered why some videos go viral while others flop or how some companies have successfully leveraged Facebook and Twitter to reach out to their customers and clients? How are some companies able to effectively navigate the world of social
  5. 第 5 门课程

    公共关系学毕业项目

    当前班次:Aug 6
    课程学习时间
    5 weeks of study, 3-5 hours/week
    字幕
    English

    毕业项目介绍

    The capstone project will be a strategic plan. Students will be given a specific problem and will be asked to conduct a situation analysis based on research, which will then serve as the basis of the strategic plan outlining the objectives and spe

制作方

  • National University of Singapore

    The National University of Singapore aspires to influence the future through education, research, and service.

    A leading global university located in Asia, the National University of Singapore (NUS) is Singapore’s flagship university, and offers a global approach to education and research with a focus on Asian perspectives and expertise. Its transformative education includes a broad-based curriculum underscored by multi-disciplinary courses and cross-faculty enrichment.

  • Mohan Dutta

    Mohan Dutta

    Professor, Head of Communications and New Media
  • Iccha Basnyat

    Iccha Basnyat

    Assistant Professor
  • Tracy Loh

    Tracy Loh

    Visiting Fellow

FAQs