Public Relations For Digital Media 专项课程
Develop PR Strategy in a Digital Age。Prepare for a career in public relations with four hands-on courses.
This Specialization provides an overview of the public relations field, emphasizing the strategic role of PR management in achieving long-term business goals. You’ll study the case examples and theoretical concepts that inform PR best practices, and you’ll gain practical experience conducting qualitative and quantitative research, planning campaigns, and optimizing social media content. In the final Capstone Project, you’ll create a strategic communication plan in response to a real-world PR problem.
- Beginner Specialization.
- No prior experience required.
第 1 门课程
课程概述What is Public Relations? What does a Public Relations practitioner do and what is the role of Public Relations in a technologically-connected global landscape? What is the nature of the Public Relations process and how to develop Public Relations strat
第 2 门课程
课程概述Perhaps you are familiar with research. You might have learned about research or maybe you conduct research in your life. How is that different from research in Public Relations practice? In this course, you will learn the foundations of research in
第 3 门课程
课程概述One of the most widely implemented and exciting areas of Public Relations is Public Relations Campaigns. What are PR campaigns and what are the best practices for putting together campaigns? What does the campaign process look like? How to go about pu
第 4 门课程
- 4 weeks, 6-8 hours per week
课程概述Have you ever wondered why some videos go viral while others flop or how some companies have successfully leveraged Facebook and Twitter to reach out to their customers and clients? How are some companies able to effectively navigate the world of social
第 5 门课程
- 5 weeks of study, 3-5 hours/week
毕业项目介绍The capstone project will be a strategic plan. Students will be given a specific problem and will be asked to conduct a situation analysis based on research, which will then serve as the basis of the strategic plan outlining the objectives and spe
Professor, Head of Communications and New Media
More questions? Visit the Learner Help Center.