关于此 专项课程

12,952 次近期查看
This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing.
学生职业成果
33%
完成此 专项课程 后开始了新的职业。
17%
加薪或升职。
可分享的证书
完成后获得证书
100% 在线课程
立即开始,按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
高级
完成时间大约为5 个月
建议 2 小时/周
英语(English)
学生职业成果
33%
完成此 专项课程 后开始了新的职业。
17%
加薪或升职。
可分享的证书
完成后获得证书
100% 在线课程
立即开始,按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
高级
完成时间大约为5 个月
建议 2 小时/周
英语(English)

此专项课程包含 4 门课程

课程1

课程 1

企业战略分析基础

4.4
559 个评分
131 条评论
课程2

课程 2

市场分析基础

4.6
646 个评分
172 条评论
课程3

课程 3

商业案例分析:ACCENTURE

3.7
187 个评分
62 条评论
课程4

课程 4

毕业项目:利用公开数据创造价值

4.0
37 个评分
9 条评论

提供方

Placeholder

ESSEC商学院

其中一位行业合作伙伴的徽标

常见问题

还有其他问题吗?请访问 学生帮助中心