关于此 专项课程

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This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing.
可分享的证书
完成后获得证书
100% 在线课程
立即开始,按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
高级
完成课程大约需要 5 个月
建议进度:2 小时/周
英语(English)
可分享的证书
完成后获得证书
100% 在线课程
立即开始,按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
高级
完成课程大约需要 5 个月
建议进度:2 小时/周
英语(English)

专项课程的运作方式

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此专项课程包含 4 门课程

课程1

课程 1

企业战略分析基础

4.4
608 个评分
142 条评论
课程2

课程 2

市场分析基础

4.6
699 个评分
182 条评论
课程3

课程 3

商业案例分析:ACCENTURE

3.7
196 个评分
63 条评论
课程4

课程 4

毕业项目:利用公开数据创造价值

4.1
43 个评分
10 条评论

提供方

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ESSEC商学院

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