Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services.
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- 4 stars10.81%
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- 2 stars0.50%
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来自ATTRACT AND ENGAGE CUSTOMERS WITH DIGITAL MARKETING的热门评论
It's been great. Starting a Digital marketing agency, this has helped build on my knowledge so I can better understand SEO and ads etc.
Coach AK is amazing. Even though the concepts was very new to me and overwhelming, AK broke it down it chunks and explained it in simple and plain language that anyone can understand. Loved it.
It is a very useful course. I learned a lot from this course. It has really practical content and complete training. Thanks to Google and everyone who organized this course.
So far this is great! My only challenge is finding the actual course when I get on/off every day. Also, the checks by my weekly completion are not up-to-date.
关于 Google 数字营销和电子商务 专业证书
What are digital marketing and e-commerce?
What do digital marketing and e-commerce specialists do?
Why start a career in digital marketing and e-commerce?
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What tools and platforms are taught in the curriculum?
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Why enroll in the Google Digital Marketing and E-commerce Certificate?
Do I need to take the course in a certain order?