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学生对 IE商学院 提供的 Brand and Product Management 的评价和反馈

4.7
1,578 个评分
340 条评论

课程概述

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

热门审阅

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

SH

Jun 20, 2020

I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

筛选依据:

176 - Brand and Product Management 的 200 个评论(共 337 个)

创建者 Samia A

May 12, 2020

Very Informative course. Great instructor

创建者 Liya S

Aug 25, 2019

very good course with a very good teacher

创建者 Vahid N

Aug 28, 2016

Great introduction to the subject matter.

创建者 Anamika A

Jun 03, 2020

The concepts were excellently explained.

创建者 Ryan M

Apr 03, 2020

Great course with real up-to-date ideas.

创建者 Łukasz

Aug 22, 2016

Really great course! I enjoyed it alot!

创建者 Matteo R

Jul 25, 2017

Great course and super cool instructor

创建者 Jean C

Sep 21, 2016

very interactive course.. very helpful

创建者 Maisaa M S

May 06, 2019

Very well explained. Easy to follow.

创建者 Jose A Z P

Jan 09, 2017

This course is awesome i like a lot

创建者 Sophia J

Dec 10, 2016

Great course and amazing professor!

创建者 Sapan P

Mar 12, 2016

Relevant content. Amazing teaching.

创建者 Amer h

Oct 07, 2017

Informative and easy to understand

创建者 Wadzanai C

Dec 03, 2016

Beautiful course for role changers

创建者 Duke N

Oct 18, 2016

Informative and interesting course

创建者 Manish S

Oct 15, 2019

Awesome course and great teaching

创建者 Tasfia R N

Jun 03, 2020

This is really an useful course.

创建者 Wendy

Apr 04, 2019

Solid knowledge and vivid cases.

创建者 Anik k d

Jul 28, 2017

the course was indepth and apt.

创建者 T. A

Apr 16, 2020

This course is really amazing.

创建者 Susana M

Apr 06, 2018

Very interesting and complete.

创建者 rajath s

Feb 17, 2017

IT WAS REALLY GOOD EXPERIANCE.

创建者 Ерошенков М А

Mar 06, 2020

Wery interesting and usefull!

创建者 Claudio M O

Dec 14, 2017

hi, Thanks for the petty tips

创建者 Deepak R N

Jun 09, 2016

Superbly taught to the point.