This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.
提供方
课程信息
30,249 次近期查看
学生职业成果
60%
完成这些课程后已开始新的职业生涯
50%
通过此课程获得实实在在的工作福利
12%
加薪或升职
您将学到的内容有
Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization
Demonstrate visual research and development skills through the creation of a Brand Development Guide
Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images
您将获得的技能
Adobe PhotoshopAdobe IndesignGraphicsColor Theory
学生职业成果
60%
完成这些课程后已开始新的职业生涯
50%
通过此课程获得实实在在的工作福利
12%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 5 门课程（共 5 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为13 小时
建议：6 weeks of study, 3-5 hours per week
英语（English）
字幕：英语（English）, 西班牙语（Spanish）
提供方
加州艺术学院
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
教学大纲 - 您将从这门课程中学到什么
完成时间为 4 小时
Ideation: Invent Your Client
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
完成时间为 4 小时
6 个视频 （总计 25 分钟）, 9 个阅读材料, 1 个测验
6 个视频
Overview of Project5分钟
Invent Your Client2分钟
Fake Your History2分钟
Unpack your adjectives3分钟
The Name Game7分钟
9 个阅读材料
About the Capstone3分钟
What you need to take this course3分钟
What is a Brand Development Guide?3分钟
Setting up your project6分钟
Forum Guidelines2分钟
Requesting Peer Reviews2分钟
Academic Integrity2分钟
Introduction to Week 11分钟
Recommendations for peer review (Week 1)6分钟
完成时间为 3 小时
Visualization: Make Your Fake
In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
完成时间为 3 小时
2 个视频 （总计 6 分钟）, 2 个阅读材料, 1 个测验
2 个阅读材料
Introduction to Week 21分钟
Recommendations for peer review (Week 2)6分钟
完成时间为 4 小时
Logotype: Brand Your Brand
In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
完成时间为 4 小时
4 个视频 （总计 18 分钟）, 1 个阅读材料, 1 个测验
4 个视频
Typographic Skeletons5分钟
Customizing Letters4分钟
Variations and Refinement3分钟
1 个阅读材料
Introduction to Week 31分钟
完成时间为 4 小时
Palette: Expand Your Brand
In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
完成时间为 4 小时
5 个视频 （总计 17 分钟）, 1 个阅读材料, 1 个测验
5 个视频
Adding Color3分钟
Adding a Mark/Icon5分钟
Adding a Secondary Typeface2分钟
Adding Imagery2分钟
Adding a Secret Ingredient2分钟
1 个阅读材料
Introduction to Week 41分钟
审阅
4.9
来自BRAND NEW BRAND的热门评论
由 JL 提供Feb 23, 2017
It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.
由 AS 提供Mar 9, 2019
A great way to culminate the Graphic Design Specialization. It lets you put to use all the things learned so far. A must, if you are willing to try your skills in Graphic Designing.
由 EI 提供Sep 28, 2016
I really really loved the entire course and will recommend it to my friends and work mates, excellent tutors and easy to understand their lectures. Thank you so so much!!
由 MR 提供Jun 15, 2019
Love how the capstone project is broken down into manageable parts and how this last course of the specialization refers to the other four courses in certain chapters.
由 AV 提供Nov 9, 2017
Great course! You can apply everything you've learned through the specialization. I just would like the opinion of professors so we can have a more objective feedback
由 NV 提供Sep 25, 2016
This part of the course is really intense, but it teaches you A LOT about who to practice what you've learned in the integrated courses. Highly reccomended
由 YW 提供Sep 27, 2016
This project provide us an opportunity to do a real work, by using the typeface, color palette, logo mark, layout, which is interesting and helpful!
由 JO 提供Jan 30, 2018
It was great getting a step by step guide to applying everything I'd learnt in the Graphic Design Specialization. Rich in content and easy to follow
由 MR 提供Feb 25, 2017
Excellent course, the material and lectures are easy to follow. The assignments are well explained. The overall experience was very enlightening.
由 IQ 提供Sep 28, 2016
Great class! It provided concrete practice for presenting one's designs and thinking about all the elements of graphic design in one project.
由 TP 提供Jul 2, 2018
This class was awesome. The scaffolded project worked really well with excellent examples and guidance. Lots of fun building useful skills.
由 SG 提供Feb 23, 2017
I really enjoyed this class - it was a great way for us to put into practice all the interesting things we learned in the specializat
关于 平面设计 专项课程
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.
常见问题
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您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
有助学金吗？
What tools or software do I need to complete this course?
You will need access to and at least a basic knowledge of Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) to complete the capstone project. There are freeware versions of the above but if you're serious about being a graphic designer we recommend you invest in this software.
You will also need access to a desktop or laptop computer with a mouse.
还有其他问题吗？请访问 学生帮助中心。
