This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.
提供方
平面设计 专项课程加州艺术学院课程信息
121,126 次近期查看
学生职业成果
60%
完成这些课程后已开始新的职业生涯
50%
通过此课程获得实实在在的工作福利
12%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 5 门课程（共 5 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为23 小时
英语（English）
字幕：英语（English）, 西班牙语（Spanish）
您将学到的内容有
Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization
Demonstrate visual research and development skills through the creation of a Brand Development Guide
Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images
您将获得的技能
Adobe PhotoshopAdobe IndesignGraphicsColor Theory
学生职业成果
60%
完成这些课程后已开始新的职业生涯
50%
通过此课程获得实实在在的工作福利
12%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
第 5 门课程（共 5 门）
可灵活调整截止日期
根据您的日程表重置截止日期。
中级
完成时间大约为23 小时
英语（English）
字幕：英语（English）, 西班牙语（Spanish）
提供方
加州艺术学院
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
教学大纲 - 您将从这门课程中学到什么
完成时间为 4 小时
Ideation: Invent Your Client
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
完成时间为 4 小时
6 个视频 （总计 25 分钟）, 10 个阅读材料, 1 个测验
6 个视频
Overview of Project5分钟
Invent Your Client2分钟
Fake Your History2分钟
Unpack your adjectives3分钟
The Name Game7分钟
10 个阅读材料
About the Capstone3分钟
What you need to take this course3分钟
What is a Brand Development Guide?3分钟
Setting up your project6分钟
Instructor Presence and Staff Support 1分钟
Forum Guidelines2分钟
Requesting Peer Reviews2分钟
Academic Integrity2分钟
Introduction to Week 11分钟
Recommendations for peer review (Week 1)6分钟
完成时间为 3 小时
Visualization: Make Your Fake
In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
完成时间为 3 小时
2 个视频 （总计 6 分钟）, 2 个阅读材料, 1 个测验
2 个阅读材料
Introduction to Week 21分钟
Recommendations for peer review (Week 2)6分钟
完成时间为 4 小时
Logotype: Brand Your Brand
In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
完成时间为 4 小时
4 个视频 （总计 18 分钟）, 1 个阅读材料, 1 个测验
4 个视频
Typographic Skeletons5分钟
Customizing Letters4分钟
Variations and Refinement3分钟
1 个阅读材料
Introduction to Week 31分钟
完成时间为 4 小时
Palette: Expand Your Brand
In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
完成时间为 4 小时
5 个视频 （总计 17 分钟）, 1 个阅读材料, 1 个测验
5 个视频
Adding Color3分钟
Adding a Mark/Icon5分钟
Adding a Secondary Typeface2分钟
Adding Imagery2分钟
Adding a Secret Ingredient2分钟
1 个阅读材料
Introduction to Week 41分钟
审阅
来自BRAND NEW BRAND的热门评论
由 JL 提供Feb 23, 2017
It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.
由 RG 提供Jun 6, 2020
I thought it was great, I could definitely make use of this and apply it to the real world. Thank you for your instruction. I have a long way to go but I'm excited. Thank you for your teaching.
由 KM 提供Jun 10, 2020
Great course and the project covered all the topics we needed to learn. Nice hands-on experience. It boosted my confidence. Thank you to the instructor! You helped me gain a new skill!
由 AS 提供Mar 9, 2019
A great way to culminate the Graphic Design Specialization. It lets you put to use all the things learned so far. A must, if you are willing to try your skills in Graphic Designing.
关于 平面设计 专项课程
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.
常见问题
我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
- 课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
- 课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
有助学金吗？
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
What tools or software do I need to complete this course?
You will need access to and at least a basic knowledge of Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) to complete the capstone project. There are freeware versions of the above but if you're serious about being a graphic designer we recommend you invest in this software.
You will also need access to a desktop or laptop computer with a mouse.
还有其他问题吗？请访问 学生帮助中心。
