Graphic Design 专项课程

This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone.

100% 在线课程

立即开始，按照自己的计划学习。

中级

完成时间大约为14 小时

建议：6 weeks of study, 3-5 hours per week

English

字幕：English

您将学到的内容有

Apply brand design that showcases a company's identity

Compose mood boards to show a brand's look and feel

Create a brand's logo, typeface, and color palette

Develop brand naming ideas

100% 在线课程

立即开始，按照自己的计划学习。

中级

完成时间大约为14 小时

建议：6 weeks of study, 3-5 hours per week

English

字幕：English

Syllabus - What you will learn from this course

1

Section

4 hours to complete

Ideation: Invent Your Client

In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company....

6 videos (Total 25 min), 6 readings, 1 quiz

6 videos

Course Welcome3m

Overview of Project5m

Invent Your Client2m

Fake Your History2m

Unpack your adjectives...3m

The Name Game7m

6 readings

About the Capstone3m

What you need to take this course3m

What is a Brand Development Guide?3m

Setting up your project6m

Introduction to Week 11m

Recommendations for peer review (Week 1)6m

2

Section

3 hours to complete

Visualization: Make Your Fake

In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity....

2 videos (Total 6 min), 2 readings, 1 quiz

2 videos

In The Mood4m

Developing Your Identity Manual1m

2 readings

Introduction to Week 21m

Recommendations for peer review (Week 2)6m

3

Section

4 hours to complete

Logotype: Brand Your Brand

In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms....

4 videos (Total 18 min), 1 reading, 1 quiz

4 videos

Shapes of Letters, Shapes of Words4m

Typographic Skeletons5m

Customizing Letters4m

Variations and Refinement3m

1 readings

Introduction to Week 31m

4

Section

4 hours to complete

Palette: Expand Your Brand

In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient. ...

5 videos (Total 17 min), 1 reading, 1 quiz

5 videos

Adding Color3m

Adding a Mark/Icon5m

Adding a Secondary Typeface2m

Adding Imagery2m

Adding a Secret Ingredient2m

1 readings

Introduction to Week 41m

5

Section

4 hours to complete

Application: Apply Your Brand

In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company....

1 video (Total 7 min), 1 reading, 1 quiz

1 videos

Brand Applications and Mock-ups6m

1 readings

Introduction to Week 51m

6

Section

3 hours to complete

Publication: Display Your Brand

In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final. ...

1 video (Total 3 min), 1 reading, 1 quiz

1 videos

Brand Development Guide2m

1 readings

Introduction to Week 61m

7

Section

1 minutes to complete

Final Review

We will be wrapping things up this week and reviewing our peers' work. ...

1 reading

1 readings

Introduction to Week 71m

Instructor

Michael Worthington

Faculty, Program in Graphic Design

About California Institute of the Arts

CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions. ...

Frequently Asked Questions

When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I pay for this course?
If you pay for this course, you will have access to all of the features and content you need to earn a Course Certificate. If you complete the course successfully, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. Note that the Course Certificate does not represent official academic credit from the partner institution offering the course.
What is the refund policy?
Is financial aid available?
Yes! Coursera provides financial aid to learners who would like to complete a course but cannot afford the course fee. To apply for aid, select "Learn more and apply" in the Financial Aid section below the "Enroll" button. You'll be prompted to complete a simple application; no other paperwork is required.
What tools or software do I need to complete this course?
You will need access to and at least a basic knowledge of Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) to complete the capstone project. There are freeware versions of the above but if you're serious about being a graphic designer we recommend you invest in this software.
You will also need access to a desktop or laptop computer with a mouse.

More questions? Visit the Learner Help Center

Graphic Design 专项课程