课程信息
4.9
286 个评分
90 个审阅
专项课程

第 5 门课程(共 5 门),位于

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为14 小时

建议:6 weeks of study, 3-5 hours per week...
可选语言

英语(English)

字幕:英语(English)...

您将学到的内容有

  • Check

    Apply brand design that showcases a company's identity

  • Check

    Compose mood boards to show a brand's look and feel

  • Check

    Create a brand's logo, typeface, and color palette

  • Check

    Develop brand naming ideas

您将获得的技能

Adobe PhotoshopAdobe IndesignGraphicsColor Theory
专项课程

第 5 门课程(共 5 门),位于

100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
中级

中级

完成时间(小时)

完成时间大约为14 小时

建议:6 weeks of study, 3-5 hours per week...
可选语言

英语(English)

字幕:英语(English)...

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 4 小时

Ideation: Invent Your Client

In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company....
Reading
6 个视频(共 25 分钟), 6 个阅读材料, 1 个测验
Video6 个视频
Overview of Project5分钟
Invent Your Client2分钟
Fake Your History2分钟
Unpack your adjectives...3分钟
The Name Game7分钟
Reading6 个阅读材料
About the Capstone3分钟
What you need to take this course3分钟
What is a Brand Development Guide?3分钟
Setting up your project6分钟
Introduction to Week 11分钟
Recommendations for peer review (Week 1)6分钟
2
完成时间(小时)
完成时间为 3 小时

Visualization: Make Your Fake

In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity....
Reading
2 个视频(共 6 分钟), 2 个阅读材料, 1 个测验
Video2 个视频
Developing Your Identity Manual1分钟
Reading2 个阅读材料
Introduction to Week 21分钟
Recommendations for peer review (Week 2)6分钟
3
完成时间(小时)
完成时间为 4 小时

Logotype: Brand Your Brand

In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms....
Reading
4 个视频(共 18 分钟), 1 个阅读材料, 1 个测验
Video4 个视频
Typographic Skeletons5分钟
Customizing Letters4分钟
Variations and Refinement3分钟
Reading1 个阅读材料
Introduction to Week 31分钟
4
完成时间(小时)
完成时间为 4 小时

Palette: Expand Your Brand

In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient. ...
Reading
5 个视频(共 17 分钟), 1 个阅读材料, 1 个测验
Video5 个视频
Adding a Mark/Icon5分钟
Adding a Secondary Typeface2分钟
Adding Imagery2分钟
Adding a Secret Ingredient2分钟
Reading1 个阅读材料
Introduction to Week 41分钟
4.9
90 个审阅Chevron Right
职业方向

82%

完成这些课程后已开始新的职业生涯
工作福利

83%

通过此课程获得实实在在的工作福利

热门审阅

创建者 JLFeb 24th 2017

It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.

创建者 EISep 29th 2016

I really really loved the entire course and will recommend it to my friends and work mates, excellent tutors and easy to understand their lectures. Thank you so so much!!

讲师

Avatar

Michael Worthington

Faculty, Program in Graphic Design
School of Art

关于 California Institute of the Arts

CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions. ...

关于 Graphic Design 专项课程

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio. The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design....
Graphic Design

常见问题

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  • You will need access to and at least a basic knowledge of Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) to complete the capstone project. There are freeware versions of the above but if you're serious about being a graphic designer we recommend you invest in this software.

    You will also need access to a desktop or laptop computer with a mouse.

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