课程信息
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第 5 门课程(共 5 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

完成时间大约为13 小时

建议:6 weeks of study, 3-5 hours per week...

英语(English)

字幕:英语(English), 西班牙语(Spanish)

您将学到的内容有

  • Check

    Apply brand design that showcases a company's identity

  • Check

    Compose mood boards to show a brand's look and feel

  • Check

    Create a brand's logo, typeface, and color palette

  • Check

    Develop brand naming ideas

您将获得的技能

Adobe PhotoshopAdobe IndesignGraphicsColor Theory

第 5 门课程(共 5 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

完成时间大约为13 小时

建议:6 weeks of study, 3-5 hours per week...

英语(English)

字幕:英语(English), 西班牙语(Spanish)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 4 小时

Ideation: Invent Your Client

6 个视频 (总计 25 分钟), 9 个阅读材料, 1 个测验
6 个视频
Overview of Project5分钟
Invent Your Client2分钟
Fake Your History2分钟
Unpack your adjectives...3分钟
The Name Game7分钟
9 个阅读材料
About the Capstone3分钟
What you need to take this course3分钟
What is a Brand Development Guide?3分钟
Setting up your project6分钟
Forum Guidelines2分钟
Requesting Peer Reviews2分钟
Academic Integrity2分钟
Introduction to Week 11分钟
Recommendations for peer review (Week 1)6分钟
2
完成时间为 3 小时

Visualization: Make Your Fake

2 个视频 (总计 6 分钟), 2 个阅读材料, 1 个测验
2 个视频
Developing Your Identity Manual1分钟
2 个阅读材料
Introduction to Week 21分钟
Recommendations for peer review (Week 2)6分钟
3
完成时间为 4 小时

Logotype: Brand Your Brand

4 个视频 (总计 18 分钟), 1 个阅读材料, 1 个测验
4 个视频
Typographic Skeletons5分钟
Customizing Letters4分钟
Variations and Refinement3分钟
1 个阅读材料
Introduction to Week 31分钟
4
完成时间为 4 小时

Palette: Expand Your Brand

5 个视频 (总计 17 分钟), 1 个阅读材料, 1 个测验
5 个视频
Adding a Mark/Icon5分钟
Adding a Secondary Typeface2分钟
Adding Imagery2分钟
Adding a Secret Ingredient2分钟
1 个阅读材料
Introduction to Week 41分钟
4.9
122 个审阅Chevron Right

58%

完成这些课程后已开始新的职业生涯

49%

通过此课程获得实实在在的工作福利

12%

加薪或升职

来自Brand New Brand的热门评论

创建者 MGNov 10th 2019

Excellent and very practical course. I am sure it will help me with further developing my skills in graphic design and create a professional portfolio based on the final Brand New Brand assignment.

创建者 JLFeb 24th 2017

It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.

讲师

Avatar

Michael Worthington

Faculty, Program in Graphic Design
School of Art

关于 加州艺术学院

CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions. ...

关于 平面设计 专项课程

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio. The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design....
平面设计

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  • You will need access to and at least a basic knowledge of Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) to complete the capstone project. There are freeware versions of the above but if you're serious about being a graphic designer we recommend you invest in this software.

    You will also need access to a desktop or laptop computer with a mouse.

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