This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.
This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work.
Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone.
课程信息
4.9
363 个评分
您将学到的内容有
Apply brand design that showcases a company's identity
Compose mood boards to show a brand's look and feel
Create a brand's logo, typeface, and color palette
Develop brand naming ideas
您将获得的技能
Adobe PhotoshopAdobe IndesignGraphicsColor Theory
教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 4 小时
Ideation: Invent Your Client
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
6 个视频 （总计 25 分钟）, 6 个阅读材料, 1 个测验
6 个视频
Overview of Project5分钟
Invent Your Client2分钟
Fake Your History2分钟
Unpack your adjectives...3分钟
The Name Game7分钟
6 个阅读材料
About the Capstone3分钟
What you need to take this course3分钟
What is a Brand Development Guide?3分钟
Setting up your project6分钟
Introduction to Week 11分钟
Recommendations for peer review (Week 1)6分钟
周
2完成时间为 3 小时
Visualization: Make Your Fake
In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
2 个视频 （总计 6 分钟）, 2 个阅读材料, 1 个测验
2 个阅读材料
Introduction to Week 21分钟
Recommendations for peer review (Week 2)6分钟
周
3完成时间为 4 小时
Logotype: Brand Your Brand
In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
4 个视频 （总计 18 分钟）, 1 个阅读材料, 1 个测验
4 个视频
Typographic Skeletons5分钟
Customizing Letters4分钟
Variations and Refinement3分钟
1 个阅读材料
Introduction to Week 31分钟
周
4完成时间为 4 小时
Palette: Expand Your Brand
In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
5 个视频 （总计 17 分钟）, 1 个阅读材料, 1 个测验
5 个视频
Adding Color3分钟
Adding a Mark/Icon5分钟
Adding a Secondary Typeface2分钟
Adding Imagery2分钟
Adding a Secret Ingredient2分钟
1 个阅读材料
Introduction to Week 41分钟
4.9
106 个审阅59%
完成这些课程后已开始新的职业生涯
50%
通过此课程获得实实在在的工作福利
11%
加薪或升职
热门审阅
It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.
A great way to culminate the Graphic Design Specialization. It lets you put to use all the things learned so far. A must, if you are willing to try your skills in Graphic Designing.
讲师
Michael Worthington
Faculty, Program in Graphic DesignSchool of Art
关于 加州艺术学院
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
关于 平面设计 专项课程
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.
常见问题
我什么时候能够访问课程视频和作业？
注册以便获得证书后，您将有权访问所有视频、测验和编程作业（如果适用）。只有在您的班次开课之后，才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程，可能无法访问某些作业。
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
有助学金吗？
What tools or software do I need to complete this course?
You will need access to and at least a basic knowledge of Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) to complete the capstone project. There are freeware versions of the above but if you're serious about being a graphic designer we recommend you invest in this software.
You will also need access to a desktop or laptop computer with a mouse.
还有其他问题吗？请访问 学生帮助中心。
