Wonderful course that teaches the fundamentals of brand-building and the importance of correct brand management. Professor Tavassoli is engaging and gives wonderful real life examples. Definitely recommend this course for anyone trying to understand and learn how to build and manage brands correctly.

Professor Nader Tavassoli explained every lecture very well. I learned a lot more new things my perception regarding brand has totally changed. I would love to attend more courses like these. Thankyou Professor and every single person who contributed in this course and special thankyou to coursera💜

Great course, very insightful and with great content. It was a real revelation to go through this journey of discovery on how to align brand, business and behaviours. External interviews with people from different companies and experiences offered really interesting insights on the world of brands.

This MOOC was really interesting and Prof. Nader Tavassoli has explained the new concepts in brand management very well with real time examples. The Quiz's, additional reading materials and assignments provided in this MOOC were of great help of applying the concepts in assignments that I learnt.

Prof. Nader Tavasoli has been a joy to learn from. His teaching skills a positive energy makes you want to learn more from him. Also the course material have been very interesting and helpful. I am extremely happy with the course and looking forward to applying some of its concepts in my company.

Dear all,

Thank you very much for the course, it was really helpful for my professional development. I would like to know what I have to do to get the certificate. Will you send it automatically for the students who payed for this option?

I look forward to your reply.

Kind regards,

Patricia Leung

Excellent maybe is not enough to describe this Mooc. I definitely enjoyed the course, the professor is so great, always knows when to place a joke, an example, provides super interviews with experts, I didn't see how the 5 weeks passed, as I enjoyed the class the whole time. Thank you very much!

This MOOC really provided me with a new perspective of looking at Brand and its link with a business and people's behavior. The examples used to explain every tiniest detail were great and gave me in depth knowledge ! Absolutely loved it. I am so happy that I got the opportunity to do this MOOC.

This course is everything you want it to be! the material is perfectly selected and delivers. And even though it's from a few years ago, it is increasingly more relevant every day. great job and top of the hat to Pro. Tavassoli, London Business School, and the coursera team who made it possible.

The MOOC was so insightful and relevant even today. Also prof.Nader has provided the course content in such a simplified and practical manner - that is both easy to understand and implement. Finally the interview with industry stalwart further drives the truth about the relevance of this course

Professor Nader Tavassoli has thoroughly explained the course well. With his examples by mentioning companies and interviewing some Global Business Leaders, I was able to apprehend on this MOOC. Thank you Coursera, University of London, and London Business School for this learning opportunity.

Great course! I've been working in brand management for several years but I really learned a lot with this MOOC. I started using some of the ideas given by Professor Tavassoli from the beginning.

I absolutely recommend this course for everyone who is working in branding and product management.

A great course with loads of usefull material. Nader Tavassoli explaines everything clear with known examples and he offers you additional material as well. I've learned different perspectives to enhance th brands. Thank you very much for the dedication. It's worth it and really interesting!!

It is an honour to share with collegues around the world the corporate examples of how to manage brand, aligned with Business, and Behaviuor of internal and external customers. Thanks Coursera and London Business School for this. Thanks Professor Nader Tavassoli for your time and experience!!

This course & MOOC was very well developed & taught by teacher Nader. I highly recommend this MOOC to anyone who has a passion for brand building, and if you want to understand and deep dive into the concepts of brand building, brand management & what goes into making a brand a 'good brand'.

An excelent business' alignment philoshophy and as it be updated through time, is an Art ..such as when the Germans meet Iranians! Dedicated to the Professor Mr Nader Tavassoli

https://www.youtube.com/watch?v=4pDF-souS44

SCHILLER: Santur Aufnahmen in Teheran – Making of „Morgenstund" Part 04

Fantastic Learning ! This course was excellent, the amount of information they provide are wonderful. Nader Tavassoli, Course Instructors show great knowledge and professionalism, he showed some great examples to learn the concept quickly and clearly. I recommend every one to do this course

Professor Tavessoli was really amazing. Thank you professor who taking us through this mooc in depth and with so many examples. Infact it made me to really think compare and even evaluate my current organization whether it actually met the requirements. Very very useful and interesting !!!!

Originally speaking, this course completely changed my perception about organizations competing in todays extremely competitive environment, it will definitely help me to take my skills to the next level, and not ending there, it will help me better supervise my own organization as well...

Excellent for people with brand responsibilities within their organisation. But further than that, it shows how brand values, purpose and behaviour should pervade the entire organisation from the inside out, even globally.

The interviews were a real bonus and come from quality executives.

An excellent course offered by the London Business School and well orchestrated by Prof. Nader Tavassoli. It was a pleasure to be a part of this MOOC. Anyone who's remotely associated with the concept of brand, branding or brand management must invest his/her time in learning the course

My first course since my graduation. As a working professional I'm sure the knowledge I've gathered from this course is of immense benefit for me and the company I'm working with. Excellent modules. And I absolutely loved the classes by Professor Nader Tavassoli, London Business School.

Really appreciate for Prof. Nader Tavassoli's dedication to this session “ aligning of business, brand & behaviour" . By introducing so many useful and typical business cases , the model & new concept will be the treasure when we go for venture in the process of branding and marketing.

I love the course. It's given me a whole new perspective to look at brands. I learned a lot of new concepts and will soon apply them in the practical world. Thanks to Professor Nader Tavassoli he has been a great mentor. I loved every single example and could personally relate to them.

I​ really enjoyed this course. Although some of the examples are now a bit out of date due to the age of the MOOC, I think the fundamental content is of a high quality and I really enjoyed the way that it was communicated. I would recommend it to anyone who is interested in branding.