I highly enjoyed this course. All the material was easy to follow and insightful. Very applicable to multiple aspects of business operations and communications. I anticipate applying much of this to how I strategize and engage during my career.

Congratulations on the brand course, it is a very important complement to learn more about the brand from the internal and external perspective of a company. I hope I can continue doing more courses on different points of interest in marketing.

This was my first online course here in Coursera, and I had to thank you to Professor Nader Tavassoli for create this MOOC to everyone who has the energy to keep learning. I learning so much about this course and I have to say thanks very much.

Coursera opened ways for me to learn from one of the best business teacher in the world, that too sitting in my room. I learned so many things in the course. It also opened new ways for me to look at brands with a totally different perspective.

A very fulfilling, wide eye-opening course that helped me decide what I want to do with my professional life! Mr. Tavassoli is an amazing and charismatic person whom made this course very friendly but challenging at the same time. Thank You!!

This has been the best use of my time during the global lockdown. As an advertsing professional, this course has radically changed my understanding of brand management and I am eager to use this new understanding to grow my clients' brands.

The Course was thorough on each topic with examples. Each Assignment gave us opportunity understand our knowledge and also other reviewing other assignments gave an aspect to think about the topic differently. Thank you for this experience.

Absolutely brilliant! Perfect balance between the lectures, interviews and assignments. Above all, I loved that it is more case study embedded, rather than theory heavy and the from the outset it aims to bring the new ideas on the subjects.

Very Good Course. The teachers are very good, teaching easy to understand, convenient to learn, online learning, anywhere you can learn, thank you very much for opening a course this. I am Thai student. I wanna to say thank you very much.

I thoroughly enjoyed this course. Professor Nader Tavassoli is very engaging and his descriptions and examples leave vivid images and enable clear understanding of concepts that translate well for all including non-marketing professionals

I am very fortunate that i got the opportunity to enroll i this course. My professor Nader Tavassoli was an amazing teacher. I've got to learn a lot and enriched my knowledge from him. I am very thankful to Coursera for this opportunity.

I have enjoyed this course, it is really well adapted to a global audience with so many interviews, testimonials of successful companies as best practices. The professor speaks universal language in terms of examples. Recommended class !

I liked this course. the videos were really informative and I managed to use it quite a bit when I was working. Videos really helped me to remember more better and it helped to answer the questions that was asked of me with relative ease.

Presentation was top notch. I loved the fact that concepts were grounded in relatable examples and experiences. Would recommend it to anyone interested in understanding what makes a successful organization from the branding perspective.

I am really happy that i had a possibility to take park in this course. I learned very lot, and it really changed my point of view about branding. Professor Nader Tavassoli is an awsome teacher! Thank you very much for the possibility !

Excellent course which combines knowledge and real case studies. A great overview of brand management with tools and concepts which make the course easy to understand and on the same time give you the techniques to apply the knowledge.

Excellent course and teacher! Thank you to Coursera and Prof. Tavassoli for providing this opportunity. I would defintely recommend it to anyone interested in marketing. The course is very enriching and it will take you one step ahead.

Well structured course and very knowledgeable tutor. The interviews and case studies were great! Excited to have been a part of this journey. An absolute recommendation to anyone wanting/needing to boost their Brand Management skills!

The course and the teacher wer very complete and clear with lots of real-life examples. I appreciated the interviews too. I think it would be useful to have a summary of the whole course to which you could resort to in case of doubt.

Coursera is practically a helpful, insightful and informative Platform for those business students, businessmen and entrepreneurs. The professor, Nader Tavassoli is great! has a lot to share and thank you for the insights. Godspeed!

Grear course, which looks at brand management from a different direction with the emphasis on why experiences vs. focusing too much on the product promotion is so important to brand identity. Managing our brand will be easier now!

Excellent course! Well designed, well structured, wonderful teacher, challenging quizzes and a MUST for those who want to learn more about Brand Management! Thank you Professor Nader Tavassoli for being a magnificent professional!

This is the best course on brand management. Thanks a lot to Mr. Nader Tavassoli who left no stone unturned to broadly explain the concepts involve in brand management using various examplpes, case studies and corporate interviews.

Brilliant course! Professor Nader Tavassoli brings us great brand management insights through a contemporary view of brand management. There are great content of videos, and interviews with the most relevant names of the industry.

This is an incredible course! I'm motivated to take these learnings into the next phase of my career. Nader Tavassoli is a top tier lecturer and because of this course - I now have a desire to study at the London Bussiness School!