Mar 16, 2021
Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.
Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!
Oct 22, 2020
Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.
创建者 Andrea M F•
Aug 12, 2020
A very fulfilling, wide eye-opening course that helped me decide what I want to do with my professional life! Mr. Tavassoli is an amazing and charismatic person whom made this course very friendly but challenging at the same time. Thank You!!
创建者 jide a s•
Apr 29, 2020
This has been the best use of my time during the global lockdown. As an advertsing professional, this course has radically changed my understanding of brand management and I am eager to use this new understanding to grow my clients' brands.
创建者 melike g•
Jul 25, 2021
I really enjoyed the course and it was felt like as I was being had a lectures from Prof.Nader Tavassoli. This very mooc was not my first one but when ı compare this one with the others that took, that mooc was honestly great and enjoyable.
创建者 Ms. P D•
Oct 6, 2020
The Course was thorough on each topic with examples. Each Assignment gave us opportunity understand our knowledge and also other reviewing other assignments gave an aspect to think about the topic differently. Thank you for this experience.
创建者 Kamila N•
May 5, 2020
Absolutely brilliant! Perfect balance between the lectures, interviews and assignments. Above all, I loved that it is more case study embedded, rather than theory heavy and the from the outset it aims to bring the new ideas on the subjects.
创建者 Pimlalitphat R•
Dec 18, 2020
Very Good Course. The teachers are very good, teaching easy to understand, convenient to learn, online learning, anywhere you can learn, thank you very much for opening a course this. I am Thai student. I wanna to say thank you very much.
创建者 Gloria A•
Sep 23, 2020
I thoroughly enjoyed this course. Professor Nader Tavassoli is very engaging and his descriptions and examples leave vivid images and enable clear understanding of concepts that translate well for all including non-marketing professionals
创建者 Munira S•
Jun 29, 2020
I am very fortunate that i got the opportunity to enroll i this course. My professor Nader Tavassoli was an amazing teacher. I've got to learn a lot and enriched my knowledge from him. I am very thankful to Coursera for this opportunity.
创建者 Soulin D•
Apr 26, 2020
I have enjoyed this course, it is really well adapted to a global audience with so many interviews, testimonials of successful companies as best practices. The professor speaks universal language in terms of examples. Recommended class !
创建者 Vignesh R M•
Jan 1, 2020
I liked this course. the videos were really informative and I managed to use it quite a bit when I was working. Videos really helped me to remember more better and it helped to answer the questions that was asked of me with relative ease.
创建者 John O•
Jul 31, 2020
Presentation was top notch. I loved the fact that concepts were grounded in relatable examples and experiences. Would recommend it to anyone interested in understanding what makes a successful organization from the branding perspective.
创建者 Bettyboop S•
Mar 23, 2020
I am really happy that i had a possibility to take park in this course. I learned very lot, and it really changed my point of view about branding. Professor Nader Tavassoli is an awsome teacher! Thank you very much for the possibility !
创建者 Panagiotis K•
Jul 27, 2019
Excellent course which combines knowledge and real case studies. A great overview of brand management with tools and concepts which make the course easy to understand and on the same time give you the techniques to apply the knowledge.
创建者 Paria D•
Jul 24, 2022
From my viewpoint all the concepts have explained in a very clear and understandable way also various examples are given to clarify the point. This course was the first step I took toward this field and I highly recommend it to others.
创建者 amaresh s•
May 27, 2022
I am a Product Manager but with this course I got the perspective to think and create value and brand engagement for the product. Prof. Nader explained the course so well that I believe will remember these concepts till my last breath.
创建者 Tanya K•
Oct 26, 2020
Excellent course and teacher! Thank you to Coursera and Prof. Tavassoli for providing this opportunity. I would defintely recommend it to anyone interested in marketing. The course is very enriching and it will take you one step ahead.
创建者 Carolyn D L•
Oct 7, 2021
If I had professors like Nader Tavassoli teaching me way back, I may have stayed in college! Outstanding course and really enjoyable. Professor Tavassoli made the Brand Management MOOC, interesting, engaging and fun. Highly recommend.
创建者 Lewis N•
Oct 12, 2020
Well structured course and very knowledgeable tutor. The interviews and case studies were great! Excited to have been a part of this journey. An absolute recommendation to anyone wanting/needing to boost their Brand Management skills!
创建者 Cecilia S•
Jan 16, 2021
The course and the teacher wer very complete and clear with lots of real-life examples. I appreciated the interviews too. I think it would be useful to have a summary of the whole course to which you could resort to in case of doubt.
创建者 Carina R•
Jul 13, 2020
Coursera is practically a helpful, insightful and informative Platform for those business students, businessmen and entrepreneurs. The professor, Nader Tavassoli is great! has a lot to share and thank you for the insights. Godspeed!
创建者 OSCAR D R F•
Sep 12, 2021
Professor Nader Tavassoli is beyond great! his way of teaching surpasses the incredible! I was delighted with this course and without a doubt, it sowed in me the desire to continue venturing into the business world. Thanks a lot!!!!
创建者 Cherie J•
Jan 5, 2021
Grear course, which looks at brand management from a different direction with the emphasis on why experiences vs. focusing too much on the product promotion is so important to brand identity. Managing our brand will be easier now!
创建者 Susana A•
Jul 1, 2020
Excellent course! Well designed, well structured, wonderful teacher, challenging quizzes and a MUST for those who want to learn more about Brand Management! Thank you Professor Nader Tavassoli for being a magnificent professional!
创建者 Vikas A•
May 31, 2020
This is the best course on brand management. Thanks a lot to Mr. Nader Tavassoli who left no stone unturned to broadly explain the concepts involve in brand management using various examplpes, case studies and corporate interviews.
创建者 Antonio U P•
Nov 23, 2021
In my opinion, the course is very theoretical and does not emphasize the most important concepts. Nevertheless, the new scope about marketing is worth and makes interesting the diverse chapters about brand, business and behaviour.