Welcome to English for Business and Entrepreneurship, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs. To enroll in this course for free, click on “Enroll now” and then select "Full Course. No certificate." This course is designed for non-native English speakers who are interested in learning more about the global business economy. In this course, you will learn about topics and language necessary to succeed in the international workplace. You will explore business English through authentic readings and video lectures, while learning about business vocabulary, concepts, and issues. Unit 1 will provide an introduction to entrepreneurship by examining ideas, products, and opportunities. In unit 2, you will learn about the basics of market research, including how to identify an opportunity. The next unit in the course will focus on business plans, why these plans are important, and will give you a chance to practice composing a business plan. In the final unit of the course, we will present basics for funding a business and will help you create a persuasive presentation, or pitch, based on a business plan. Unless otherwise noted, all course materials are available for re-use, repurposing and free distribution under a Creative Commons 4.0 Attribution license. Supplemental reading materials were provided by Newsela, which publishes daily news articles at a level that's just right for each English language learner.
提供方
宾夕法尼亚大学
教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 5 小时
Unit 1: Becoming an Entrepreneur
In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship.
23 个视频 （总计 83 分钟）, 14 个阅读材料, 13 个测验
23 个视频
Course Introduction Part I - Course Overview (Video 2)4分钟
Course Introduction Part II - Using the Course Site (Video 3)4分钟
Unlockable Achievement9
What is Entrepreneurship? (Video 4: Part 1)2分钟
What is Entrepreneurship? (Video 4: Part 2)5分钟
Language Focus - Reading Skills (Video 5 Part 1)2分钟
Language Focus - Reading Skills (Video 5 Part 2)5分钟
Unlockable Achievement9
Why Entrepreneurship? (Video 6 Part 1)6分钟
Why Entrepreneurship? (Video 6 Part 2)2分钟
Ideas, Products, and Opportunities (Video 7)6分钟
Unlockable Achievement9
Unlockable Achievement9
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1)7分钟
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2)2分钟
Deciding on a Type of Startup (Video 9 Part 1)5分钟
Deciding on a Type of Startup,Guest Speaker (Video 9 Part 2)3分钟
Risk, Failure, and Important Steps (Video 10 Part 1)4分钟
Risk, Failure, and Important Steps (Video 10 Part 2)4分钟
Language Focus - Comparative Structures (Video 11 Part 1)4分钟
Language Focus - Comparative Structures (Video 11 Part 2)2分钟
Language Focus - Comparative Structures (Video 11 Part 3)2分钟
14 个阅读材料
Overview of the Unit5分钟
Video/Listening: Elon Musk's Journey to Mars2分钟
Game 1: Unit 1 Vocabulary Flashcards6分钟
BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis5分钟
ADVANCED: Entrepreneurship seen as a solution to S. Africa’s unemployment crisis7分钟
BASIC: Women taxi startups gaining speed globally5分钟
ADVANCED: Women taxi startups gaining speed globally7分钟
“This recent grad brewed a startup by managing the details”5分钟
“'Impact Entrepreneurship' places importance on social consciousness"7分钟
“Many paths lead to successful business startups”5分钟
“Entrepreneurs find new ways to address housing shortages"10分钟
Video: “Ludwick Marishane: A bath without water”4分钟
“Broadway rallies to save a beloved diner"4分钟
Game: Unit 1 Vocabulary Flashcards5分钟
13 个练习
Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge10分钟
Check Your Understanding: "Entrepreneurship Seen as Solution to S. Africa's Unemployment Crisis"8分钟
Check Your Understanding: "Women taxi startups gaining speed globally"8分钟
Check Your Understanding: "This recent grad brewed a startup by managing the details"4分钟
Game 2: Identifying Different Types of Products6分钟
Game 3: Creating Product Descriptions10分钟
Game 4: Correlative Connectors & Sentence Connectors12分钟
Check Your Understanding: "'Impact Entrepreneurship' places importance on social consciousness"10分钟
Game: Connector Practice Activity10分钟
Check Your Understanding: "Many paths lead to successful business startups"6分钟
Check Your Understanding: Entrepreneurs find new ways to address housing shortages10分钟
Check Your Understanding: "Ludwick Marishane: A Bath Without Water"6分钟
Check Your Understanding: "Broadway rallies to save a beloved diner"6分钟
周
2完成时间为 5 小时
Unit 2: Identifying an Opportunity
This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions.
18 个视频 （总计 65 分钟）, 10 个阅读材料, 9 个测验
18 个视频
Unlockable Achievement9
Informal Research - Advantages and Disadvantages (Video 2)5分钟
Formal Research - Advantages and Disadvantages (Video 3 Part 1)2分钟
Formal Research - Advantages and Disadvantages (Video 3 Part 2)4分钟
Language Focus - Listening Strategies (Video 4 Part 1)4分钟
Language Focus - Listening Strategies (Video 4 Part 2)2分钟
Unlockable Achievement9
Creating a Survey (Video 5 Part 1)6分钟
Creating a Survey (Video 5 Part 2)4分钟
Language Focus - Questions and Intonation (Video 6 Part 1)2分钟
Language Focus - Questions and Intonation (Video 6 Part 2)4分钟
Collecting Data (Video 7)5分钟
Evaluating Results (Video 8)6分钟
Unlockable Achievement9
Completing Assessment 2 (Video 9 Part 1)6分钟
Completing Assessment 2 (Video 9 Part 2)1分钟
Unlockable Achievement9
10 个阅读材料
Overview of the Unit1分钟
Game 1: Unit 2 Vocabulary Flashcards5分钟
BASIC: Washington state's new apple joining a changing industry5分钟
ADVANCED: Washington state's new apple joining a changing industry7分钟
BASIC: Bugs are the new food4分钟
ADVANCED: Bugs are the new food5分钟
Assessment 2 Model10分钟
“Taiwanese business seeks specialized markets”5分钟
“People who bring their own grocery bags are more likely to buy junk food”5分钟
Game: Unit 2 Vocabulary Flashcards6分钟
8 个练习
Check Your Comprehension: "Washington state's new apple joining a changing industry"8分钟
Game 2: More Practice with Comparative Language12分钟
Check Your Comprehension: "Bugs are the new food"10分钟
Game 3: Creating Survey Questions6分钟
Analyzing Sample Survey Data14分钟
Game: Question Matching Practice Activity10分钟
Check Your Understanding: "Taiwanese business seeks specialized markets"8分钟
Check Your Understanding: "People who bring their own grocery bags are more likely to buy junk food"4分钟
完成时间为 1 小时
Unit 2: Identifying an Opportunity: Lesson Choices
Choice 1: Preferred option | Choice 2: Complete this option if you are unable to submit a recording.
1 个视频 （总计 分钟）, 2 个阅读材料, 2 个测验
1 个视频
2 个阅读材料
Samples of Question Forms and Intonation (for Assessment 1)2分钟
Samples of Question Forms (for Assessment 1, option 2)10分钟
1 个练习
Questions12分钟
周
3完成时间为 3 小时
Unit 3: Creating a Business Plan (Part 1)
This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing.
10 个视频 （总计 39 分钟）, 8 个阅读材料, 6 个测验
10 个视频
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 1)5分钟
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 2)4分钟
Unlockable Achievement9
Business description, including management and operations (Video 3)5分钟
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 1)3分钟
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 2)3分钟
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 3)3分钟
Marketing: Part Two (Business Plan) (Video 5 Part 1)5分钟
Marketing: Part Two (Business Plan) (Video 5 Part 2)3分钟
8 个阅读材料
Overview of Unit 31分钟
BASIC: Nigeria's Wecyclers works for reusable future in Lagos5分钟
ADVANCED: Nigeria’s Wecyclers work for reusable future in Lagos7分钟
BASIC: Chinese go to Los Angeles for Kobe Bryant, but skip the beach5分钟
ADVANCED: Chinese go to Los Angeles for Kobe Bryant, but skip the beach7分钟
“50 business ideas you can start for under $100"7分钟
"Chilean government seeks to boost female-led start-ups"5分钟
Game: Unit 3 Vocabulary Flashcards7分钟
6 个练习
Game 1: Practice with degree complements and intensifiers34分钟
Check Your Understanding: "Nigeria's Wecyclers for reusable future in Lagos"10分钟
Check Your Understanding: "Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach"10分钟
Game 2: Sorting the 4 Ps24分钟
Check your Understanding: "50 business ideas you can start for under $100"10分钟
Check Your Understanding: "Chilean government seeks to boost female-led start-ups"8分钟
周
4完成时间为 4 小时
Unit 3: Creating a Business Plan (Part 2)
In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own.
9 个视频 （总计 36 分钟）, 3 个阅读材料, 5 个测验
9 个视频
Financials: Part Two - Income statement (Vocabulary & concept focus) (Video 7)6分钟
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 1)4分钟
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2)3分钟
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3)3分钟
Strategic Language Focus - Describing Financials (Video 9)5分钟
Creating a brief business plan (Video 10 Part 1)3分钟
Creating a brief business plan (Video 10 Part 2)3分钟
Unlockable Achievement9
3 个阅读材料
Template and Model for Brief Business Plans (for Assessment 2)5分钟
"Ethiopians hope start-ups turn into business success"5分钟
Game: Unit 3 Vocabulary Flashcards7分钟
4 个练习
Game 3: Vocabulary: Word problems matching numbers with words18分钟
Game 4: Vocabulary: Word problems matching numbers with words22分钟
Game 5: Interpreting Results24分钟
Check Your Understanding: "Ethiopians hope start-ups turn into business success"8分钟
4.8
518 个审阅51%
完成这些课程后已开始新的职业生涯
55%
通过此课程获得实实在在的工作福利
14%
加薪或升职
来自English for Business and Entrepreneurship的热门评论
What an entrepreneur need from describing your idea, market research, writing a business plan to making a persuasive pitch, the key element to attract potential investors. I do recommend this course
A cornerstone course for anyone wanting to improve their English with focus on Business & Entrepreneurship. Takes you through setting up you Business and the English you might need. Good Course!
讲师
Amy Nichols
Manager of International Research and Program DevelopmentEnglish Language Programs
James Riedel
Executive DirectorEnglish Language Programs
关于 宾夕法尼亚大学
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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