课程信息
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初级

完成时间大约为25 小时

建议:5 weeks of study, 2-4 hours/week...

英语(English)

字幕:英语(English), 蒙古语

您将获得的技能

Business PlanMarket ResearchEnglish LanguageEntrepreneurship

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为25 小时

建议:5 weeks of study, 2-4 hours/week...

英语(English)

字幕:英语(English), 蒙古语

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 5 小时

Unit 1: Becoming an Entrepreneur

In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship. ...
23 个视频 (总计 83 分钟), 14 个阅读材料, 13 个测验
23 个视频
Course Introduction Part I - Course Overview (Video 2)4分钟
Course Introduction Part II - Using the Course Site (Video 3)4分钟
Unlockable Achievement9
What is Entrepreneurship? (Video 4: Part 1)2分钟
What is Entrepreneurship? (Video 4: Part 2)5分钟
Language Focus - Reading Skills (Video 5 Part 1)2分钟
Language Focus - Reading Skills (Video 5 Part 2)5分钟
Unlockable Achievement9
Why Entrepreneurship? (Video 6 Part 1)6分钟
Why Entrepreneurship? (Video 6 Part 2)2分钟
Ideas, Products, and Opportunities (Video 7)6分钟
Unlockable Achievement9
Unlockable Achievement9
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1)7分钟
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2)2分钟
Deciding on a Type of Startup (Video 9 Part 1)5分钟
Deciding on a Type of Startup,Guest Speaker (Video 9 Part 2)3分钟
Risk, Failure, and Important Steps (Video 10 Part 1)4分钟
Risk, Failure, and Important Steps (Video 10 Part 2)4分钟
Language Focus - Comparative Structures (Video 11 Part 1)4分钟
Language Focus - Comparative Structures (Video 11 Part 2)2分钟
Language Focus - Comparative Structures (Video 11 Part 3)2分钟
14 个阅读材料
Overview of the Unit5分钟
Video/Listening: Elon Musk's Journey to Mars2分钟
Game 1: Unit 1 Vocabulary Flashcards6分钟
BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis5分钟
ADVANCED: Entrepreneurship seen as a solution to S. Africa’s unemployment crisis7分钟
BASIC: Women taxi startups gaining speed globally5分钟
ADVANCED: Women taxi startups gaining speed globally7分钟
“This recent grad brewed a startup by managing the details”5分钟
“'Impact Entrepreneurship' places importance on social consciousness"7分钟
“Many paths lead to successful business startups”5分钟
“Entrepreneurs find new ways to address housing shortages"10分钟
Video: “Ludwick Marishane: A bath without water”4分钟
“Broadway rallies to save a beloved diner"4分钟
Game: Unit 1 Vocabulary Flashcards5分钟
13 个练习
Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge10分钟
Check Your Understanding: "Entrepreneurship Seen as Solution to S. Africa's Unemployment Crisis"8分钟
Check Your Understanding: "Women taxi startups gaining speed globally"8分钟
Check Your Understanding: "This recent grad brewed a startup by managing the details"4分钟
Game 2: Identifying Different Types of Products6分钟
Game 3: Creating Product Descriptions10分钟
Game 4: Correlative Connectors & Sentence Connectors12分钟
Check Your Understanding: "'Impact Entrepreneurship' places importance on social consciousness"10分钟
Game: Connector Practice Activity10分钟
Check Your Understanding: "Many paths lead to successful business startups"6分钟
Check Your Understanding: Entrepreneurs find new ways to address housing shortages10分钟
Check Your Understanding: "Ludwick Marishane: A Bath Without Water"6分钟
Check Your Understanding: "Broadway rallies to save a beloved diner"6分钟
2
完成时间为 5 小时

Unit 2: Identifying an Opportunity

This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions. ...
18 个视频 (总计 65 分钟), 10 个阅读材料, 9 个测验
18 个视频
Unlockable Achievement9
Informal Research - Advantages and Disadvantages (Video 2)5分钟
Formal Research - Advantages and Disadvantages (Video 3 Part 1)2分钟
Formal Research - Advantages and Disadvantages (Video 3 Part 2)4分钟
Language Focus - Listening Strategies (Video 4 Part 1)4分钟
Language Focus - Listening Strategies (Video 4 Part 2)2分钟
Unlockable Achievement9
Creating a Survey (Video 5 Part 1)6分钟
Creating a Survey (Video 5 Part 2)4分钟
Language Focus - Questions and Intonation (Video 6 Part 1)2分钟
Language Focus - Questions and Intonation (Video 6 Part 2)4分钟
Collecting Data (Video 7)5分钟
Evaluating Results (Video 8)6分钟
Unlockable Achievement9
Completing Assessment 2 (Video 9 Part 1)6分钟
Completing Assessment 2 (Video 9 Part 2)1分钟
Unlockable Achievement9
10 个阅读材料
Overview of the Unit1分钟
Game 1: Unit 2 Vocabulary Flashcards5分钟
BASIC: Washington state's new apple joining a changing industry5分钟
ADVANCED: Washington state's new apple joining a changing industry7分钟
BASIC: Bugs are the new food4分钟
ADVANCED: Bugs are the new food5分钟
Assessment 2 Model10分钟
“Taiwanese business seeks specialized markets”5分钟
“People who bring their own grocery bags are more likely to buy junk food”5分钟
Game: Unit 2 Vocabulary Flashcards6分钟
8 个练习
Check Your Comprehension: "Washington state's new apple joining a changing industry"8分钟
Game 2: More Practice with Comparative Language12分钟
Check Your Comprehension: "Bugs are the new food"10分钟
Game 3: Creating Survey Questions6分钟
Analyzing Sample Survey Data14分钟
Game: Question Matching Practice Activity10分钟
Check Your Understanding: "Taiwanese business seeks specialized markets"8分钟
Check Your Understanding: "People who bring their own grocery bags are more likely to buy junk food"4分钟
完成时间为 1 小时

Unit 2: Identifying an Opportunity: Lesson Choices

Choice 1: Preferred option | Choice 2: Complete this option if you are unable to submit a recording....
1 个视频 (总计 分钟), 2 个阅读材料, 2 个测验
1 个视频
2 个阅读材料
Samples of Question Forms and Intonation (for Assessment 1)2分钟
Samples of Question Forms (for Assessment 1, option 2)10分钟
1 个练习
Questions12分钟
3
完成时间为 3 小时

Unit 3: Creating a Business Plan (Part 1)

This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing....
10 个视频 (总计 39 分钟), 8 个阅读材料, 6 个测验
10 个视频
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 1)5分钟
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 2)4分钟
Unlockable Achievement9
Business description, including management and operations (Video 3)5分钟
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 1)3分钟
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 2)3分钟
Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 3)3分钟
Marketing: Part Two (Business Plan) (Video 5 Part 1)5分钟
Marketing: Part Two (Business Plan) (Video 5 Part 2)3分钟
8 个阅读材料
Overview of Unit 31分钟
BASIC: Nigeria's Wecyclers works for reusable future in Lagos5分钟
ADVANCED: Nigeria’s Wecyclers work for reusable future in Lagos7分钟
BASIC: Chinese go to Los Angeles for Kobe Bryant, but skip the beach5分钟
ADVANCED: Chinese go to Los Angeles for Kobe Bryant, but skip the beach7分钟
“50 business ideas you can start for under $100"7分钟
"Chilean government seeks to boost female-led start-ups"5分钟
Game: Unit 3 Vocabulary Flashcards7分钟
6 个练习
Game 1: Practice with degree complements and intensifiers34分钟
Check Your Understanding: "Nigeria's Wecyclers for reusable future in Lagos"10分钟
Check Your Understanding: "Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach"10分钟
Game 2: Sorting the 4 Ps24分钟
Check your Understanding: "50 business ideas you can start for under $100"10分钟
Check Your Understanding: "Chilean government seeks to boost female-led start-ups"8分钟
4
完成时间为 4 小时

Unit 3: Creating a Business Plan (Part 2)

In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own....
9 个视频 (总计 36 分钟), 3 个阅读材料, 5 个测验
9 个视频
Financials: Part Two - Income statement (Vocabulary & concept focus) (Video 7)6分钟
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 1)4分钟
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2)3分钟
Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3)3分钟
Strategic Language Focus - Describing Financials (Video 9)5分钟
Creating a brief business plan (Video 10 Part 1)3分钟
Creating a brief business plan (Video 10 Part 2)3分钟
Unlockable Achievement9
3 个阅读材料
Template and Model for Brief Business Plans (for Assessment 2)5分钟
"Ethiopians hope start-ups turn into business success"5分钟
Game: Unit 3 Vocabulary Flashcards7分钟
4 个练习
Game 3: Vocabulary: Word problems matching numbers with words18分钟
Game 4: Vocabulary: Word problems matching numbers with words22分钟
Game 5: Interpreting Results24分钟
Check Your Understanding: "Ethiopians hope start-ups turn into business success"8分钟
5
完成时间为 3 小时

Unit 4: Attracting Investors and Obtaining Financial Support

In this unit, we will discuss different ways to get the money needed to start a business. At the end you will create a "pitch" to present your business ideas....
20 个视频 (总计 68 分钟), 9 个阅读材料, 9 个测验
20 个视频
Financing a Business: Bootstrapping versus Outside Funding (Video 1 Part 2)3分钟
Unlockable Achievement9
Debt-Financing: Bank Loans and Microloans (Video 2 Part 1)4分钟
Debt-Financing: Bank Loans and Microloans (Video 2 Part 2)3分钟
Unlockable Achievement9
Equity-Financing: Venture Capital (Video 3 Part 1)5分钟
Equity-Financing: Venture Capital (Video 3 Part 2)2分钟
Finding Investors in the Social Network (Video 4)4分钟
Crowdfunding (Video 5 Part 1)4分钟
Crowdfunding (Video 5 Part 2)3分钟
Listening: Crowd-sourced funding provides kickstart to new business ventures2分钟
Unlockable Achievement9
Making a Pitch to Attract Investors (Video 6 Part 1)5分钟
Making a Pitch to Attract Investors (Video 6 Part 2)5分钟
Creating an Effective Hook (Video 7 Part 1)5分钟
Creating an Effective Hook (Video 7 Part 2)4分钟
Adding Impact: Word Stress, Body Language,& Eye Contact (Video 8)5分钟
Listening: How to Pitch a Business2分钟
Unlockable Achievement9
9 个阅读材料
Overview of the Unit1分钟
BASIC: Microfinance gives voice to rural Indian women5分钟
ADVANCED: Microfinance gives voice to rural Indian women7分钟
Instructions for Assessment 2: Persuasive Elevator Pitch5分钟
BASIC: Tech startups boom in India, attract big investments5分钟
ADVANCED: Tech startups boom in India, attract big investments7分钟
"Crowdfunding for business growing in Africa"5分钟
"The original social network: How global diasporas can mean big business"5分钟
Game: Unit 4 Vocabulary Flashcards7分钟
9 个练习
Unit 4 Assessment 1: Reflective Response2分钟
Check Your Understanding: "Microfinance gives voice to rural Indian women"10分钟
Check Your Understanding: "Crowd-sourced funding provides 'Kickstart' to new business ventures"12分钟
Game 1: Be brief!10分钟
Check Your Understanding: "How to Pitch a Business"10分钟
Check Your Understanding: "Tech startups boom in India, attract big investments"8分钟
Check Your Understanding: "Crowdfunding for businesses growing in Africa"14分钟
Check Your Understanding: "The original social network: How global diasporas can mean big business"8分钟
Game: Build a Pitch - Structure Practice2分钟
完成时间为 1 小时

Unit 4: Attracting Investors and Obtaining Financial Support: Lesson Choices

Choice 1: Preferred option | Choice 2: Complete this option if you are unable to make a recording....
3 个视频 (总计 4 分钟), 2 个阅读材料, 2 个测验
3 个视频
Course Conclusion (Video 9)2分钟
Course Conclusion (video 9)2分钟
2 个阅读材料
Sample Elevator Pitch and Elevator Pitch Template5分钟
Sample Elevator Pitch and Elevator Pitch Template10分钟
1 个练习
Unit 4 Assessment 2: Elevator Pitch (written)2分钟
4.8
471 个审阅Chevron Right

49%

完成这些课程后已开始新的职业生涯

54%

通过此课程获得实实在在的工作福利

15%

加薪或升职

热门审阅

创建者 ASNov 6th 2016

What an entrepreneur need from describing your idea, market research, writing a business plan to making a persuasive pitch, the key element to attract potential investors. I do recommend this course

创建者 FFJan 28th 2017

A cornerstone course for anyone wanting to improve their English with focus on Business & Entrepreneurship. Takes you through setting up you Business and the English you might need. Good Course!

讲师

Avatar

Amy Nichols

Manager of International Research and Program Development
English Language Programs
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James Riedel

Executive Director
English Language Programs

关于 宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

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