Welcome to English for Business and Entrepreneurship, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs.
English for Business and Entrepreneurship
宾夕法尼亚大学课程信息
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学生职业成果
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完成这些课程后已开始新的职业生涯
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通过此课程获得实实在在的工作福利
16%
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初级
完成时间大约为31 小时
英语（English）
字幕：英语（English）
您将获得的技能
Business PlanMarket ResearchEnglish LanguageEntrepreneurship
学生职业成果
54%
完成这些课程后已开始新的职业生涯
56%
通过此课程获得实实在在的工作福利
16%
加薪或升职
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
可灵活调整截止日期
根据您的日程表重置截止日期。
初级
完成时间大约为31 小时
英语（English）
字幕：英语（English）
提供方
宾夕法尼亚大学
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
教学大纲 - 您将从这门课程中学到什么
完成时间为 9 小时
Unit 1: Becoming an Entrepreneur
In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship.
完成时间为 9 小时
24 个视频 （总计 83 分钟）, 14 个阅读材料, 13 个测验
24 个视频
Course Introduction Part I - Course Overview (Video 2)4分钟
Course Introduction Part II - Using the Course Site (Video 3)4分钟
Unlockable Achievement9
What is Entrepreneurship? (Video 4 Part 1)2分钟
What is Entrepreneurship? (Video 4 Part 2)5分钟
Language Focus - Reading Skills (Video 5 Part 1)2分钟
Language Focus - Reading Skills (Video 5 Part 2)5分钟
Unlockable Achievement9
Why Entrepreneurship? (Video 6 Part 1)6分钟
Why Entrepreneurship? (Video 6 Part 2)2分钟
Ideas, Products, and Opportunities (Video 7)6分钟
Unlockable Achievement9
Unlockable Achievement9
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1)7分钟
Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2)2分钟
Deciding on a Type of Startup (Video 9 Part 1)5分钟
Deciding on a Type of Startup, Guest Speaker (Video 9 Part 2)3分钟
Risk, Failure, and Important Steps (Video 10 Part 1)4分钟
Risk, Failure, and Important Steps (Video 10 Part 2)4分钟
Language Focus - Comparative Structures (Video 11 Part 1)4分钟
Language Focus - Comparative Structures (Video 11 Part 2)2分钟
Language Focus - Comparative Structures (Video 11 Part 3)2分钟
Online Learning Opportunities to Extend Your Skills38
14 个阅读材料
Overview of the Unit5分钟
Video/Listening: Elon Musk's Journey to Mars2分钟
Game 1: Unit 1 Vocabulary Flashcards6分钟
BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis5分钟
ADVANCED: Entrepreneurship seen as a solution to S. Africa’s unemployment crisis7分钟
Women taxi startups gaining speed globally10分钟
African women entrepreneurs think big and share dreams10分钟
“This recent grad brewed a startup by managing the details”5分钟
Young Entrepreneurs Win Million-Dollar Prize10分钟
“Many paths lead to successful business startups”5分钟
“Entrepreneurs find new ways to address housing shortages"10分钟
Video: “Ludwick Marishane: A bath without water”4分钟
“Broadway rallies to save a beloved diner"4分钟
Game: Unit 1 Vocabulary Flashcards5分钟
13 个练习
Unit 1 Assessment 1: Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge10分钟
Check Your Understanding: "Entrepreneurship Seen as Solution to S. Africa's Unemployment Crisis"30分钟
Check Your Understanding: "African women entrepreneurs think big and share dreams"30分钟
Check Your Understanding: "This recent grad brewed a startup by managing the details"30分钟
Game 2: Identifying Different Types of Products30分钟
Game 3: Creating Product Descriptions30分钟
Game 4: Correlative Connectors & Sentence Connectors30分钟
Check Your Understanding: "Young Entrepreneurs Win Million-Dollar Prize"
Game: Connector Practice Activity30分钟
Check Your Understanding: "Many paths lead to successful business startups"30分钟
Check Your Understanding: Entrepreneurs find new ways to address housing shortages30分钟
Check Your Understanding: "Ludwick Marishane: A Bath Without Water"30分钟
Check Your Understanding: "Broadway rallies to save a beloved diner"30分钟
完成时间为 8 小时
Unit 2: Identifying an Opportunity
This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions.
完成时间为 8 小时
20 个视频 （总计 67 分钟）, 11 个阅读材料, 10 个测验
20 个视频
Unlockable Achievement9
Informal Research - Advantages and Disadvantages (Video 2)5分钟
Formal Research - Advantages and Disadvantages (Video 3 Part 1)2分钟
Formal Research - Advantages and Disadvantages (Video 3 Part 2)4分钟
Language Focus - Listening Strategies (Video 4 Part 1)4分钟
Language Focus - Listening Strategies (Video 4 Part 2)2分钟
Unlockable Achievement9
Creating a Survey (Video 5 Part 1)6分钟
Creating a Survey (Video 5 Part 2)4分钟
Language Focus - Questions and Intonation (Video 6 Part 1)2分钟
Language Focus - Questions and Intonation (Video 6 Part 2)4分钟
Language Focus: Sample questions and intonation2分钟
Unlockable Achievement6
Collecting Data (Video 7)5分钟
Evaluating Results (Video 8)6分钟
Unlockable Achievement9
Completing Assessment 2 (Video 9 Part 1)6分钟
Completing Assessment 2 (Video 9 Part 2)1分钟
Unlockable Achievement9
11 个阅读材料
Overview of the Unit1分钟
Game 1: Unit 2 Vocabulary Flashcards5分钟
BASIC: Washington state's new apple joining a changing industry5分钟
ADVANCED: Washington state's new apple joining a changing industry7分钟
BASIC: Bugs are the new food4分钟
ADVANCED: Bugs are the new food5分钟
Samples of Question Forms and Intonation (for Assessment 1)2分钟
Assessment 2 Model10分钟
“Taiwanese business seeks specialized markets”5分钟
“People who bring their own grocery bags are more likely to buy junk food”5分钟
Game: Unit 2 Vocabulary Flashcards6分钟
9 个练习
Check Your Comprehension: "Washington state's new apple joining a changing industry"30分钟
Game 2: More Practice with Comparative Language30分钟
Check Your Comprehension: "Bugs are the new food"30分钟
Game 3: Creating Survey Questions30分钟
Unit 2, Assessment 1: Questions and Intonation30分钟
Analyzing Sample Survey Data30分钟
Game: Question Matching Practice Activity30分钟
Check Your Understanding: "Taiwanese business seeks specialized markets"30分钟
Check Your Understanding: "People who bring their own grocery bags are more likely to buy junk food"30分钟
完成时间为 4 小时
Unit 3: Creating a Business Plan (Part 1)
This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing.
完成时间为 4 小时
10 个视频 （总计 39 分钟）, 8 个阅读材料, 6 个测验
10 个视频
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 1)5分钟
Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 2)4分钟
Unlockable Achievement9
Business description, including management and operations (Video 3)5分钟
Marketing: Part I: Vocabulary and Concepts (Video 4 Part 1)3分钟
Marketing: Part I: Vocabulary and Concepts (Video 4 Part 2)3分钟
Marketing: Part I: Vocabulary and Concepts (Video 4 Part 3)3分钟
Marketing: Part II: Business Plan (Video 5 Part 1)5分钟
Marketing: Part II: Business Plan (Video 5 Part 2)3分钟
8 个阅读材料
Overview of Unit 31分钟
BASIC: Nigeria's Wecyclers works for reusable future in Lagos5分钟
ADVANCED: Nigeria’s Wecyclers work for reusable future in Lagos7分钟
BASIC: Chinese go to Los Angeles for Kobe Bryant, but skip the beach5分钟
ADVANCED: Chinese go to Los Angeles for Kobe Bryant, but skip the beach7分钟
“50 business ideas you can start for under $100"7分钟
"Chilean government seeks to boost female-led start-ups"5分钟
Game: Unit 3 Vocabulary Flashcards7分钟
6 个练习
Game 1: Practice with degree complements and intensifiers30分钟
Check Your Understanding: "Nigeria's Wecyclers for reusable future in Lagos"30分钟
Check Your Understanding: "Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach"30分钟
Game 2: Sorting the 4 Ps30分钟
Check your Understanding: "50 business ideas you can start for under $100"30分钟
Check Your Understanding: "Chilean government seeks to boost female-led start-ups"30分钟
完成时间为 3 小时
Unit 3: Creating a Business Plan (Part 2)
In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own.
完成时间为 3 小时
9 个视频 （总计 36 分钟）, 3 个阅读材料, 5 个测验
9 个视频
Financials: Part II: Income statement (Vocabulary & concept focus) (Video 7)6分钟
Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 1)4分钟
Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2)3分钟
Financials: Part III: Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3)3分钟
Strategic Language Focus - Describing Financials (Video 9)5分钟
Creating a brief business plan (Video 10 Part 1)3分钟
Creating a brief business plan (Video 10 Part 2)3分钟
Unlockable Achievement9
3 个阅读材料
Template and Model for Brief Business Plans (for Assessment 2)5分钟
It's a startup world!10分钟
Game: Unit 3 Vocabulary Flashcards7分钟
4 个练习
Game 3: Vocabulary: Word problems matching numbers with words30分钟
Game 4: Vocabulary: Word problems matching numbers with words30分钟
Game 5: Interpreting Results30分钟
Check Your Understanding: "It's a startup world!"
审阅
来自ENGLISH FOR BUSINESS AND ENTREPRENEURSHIP的热门评论
由 DA 提供Oct 1, 2020
All thanks to Mrs Nichols and Mr. Redeil. I am looking forword to be in physical touch with Mrs. Nichol and Mr. Redeil. , I have lernt so much from them and their education method was so effective.
由 N 提供Jun 18, 2020
This is a great course and best opportunity for anyone who wish to start business. A knowledge and skill imparted in this course will definitely help anyone to start a business and become successful
由 NN 提供May 16, 2020
Coursers opened my eyes and my mind, i was fried to start my dream being as a Entrepreneur, but diving deeper in this course made me feel confidant about going ahead and get what i'm dreaming for.
由 LK 提供Feb 29, 2020
With this course, I can have more knowledge in doing business, starting from having ideas to having funds and operating the startup. Hope to learn more about business process through other course.
常见问题
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Is financial aid available?
是的，Coursera 可以向无法承担学费的学生提供助学金。点击左侧‘注册’按钮下的‘助学金’链接即可申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。了解详情。
UNIQUE TO THIS COURSE: Can I take this course for free?
Yes, this course is open and fully available for free. Learners will have the option to register for a Coursera certificate for purchase or through financial aid.
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