关于此课程： Welcome to English for Business and Entrepreneurship, a course created by the University of Pennsylvania, and funded by the U.S. Department of State Bureau of Educational and Cultural Affairs, Office of English Language Programs. To enroll in this course for free, click on “Enroll now” and then select "Full Course. No certificate." This course is designed for non-native English speakers who are interested in learning more about the global business economy. In this course, you will learn about topics and language necessary to succeed in the international workplace. You will explore business English through authentic readings and video lectures, while learning about business vocabulary, concepts, and issues. Unit 1 will provide an introduction to entrepreneurship by examining ideas, products, and opportunities. In unit 2, you will learn about the basics of market research, including how to identify an opportunity. The next unit in the course will focus on business plans, why these plans are important, and will give you a chance to practice composing a business plan. In the final unit of the course, we will present basics for funding a business and will help you create a persuasive presentation, or pitch, based on a business plan. Unless otherwise noted, all course materials are available for re-use, repurposing and free distribution under a Creative Commons 4.0 Attribution license. Supplemental reading materials were provided by Newsela, which publishes daily news articles at a level that's just right for each English language learner.
制作方： University of Pennsylvania
教学方： Amy Nichols, Manager of International Research and Program Development
English Language Programs教学方： James Riedel, Executive Director
English Language Programs
| 级别 | 初级 |
| 承诺学习时间 | 5 weeks of study, 2-4 hours/week |
| 语言 | English, 字幕： Mongolian |
| 如何通过 | 通过所有计分作业以完成课程。 |
| 用户评分 |
授课大纲
第 1 周
Unit 1: Becoming an Entrepreneur
In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship.
23 个视频, 14 个阅读材料, 9 个练习测验
- 阅读: Overview of the Unit
- 视频: Course Introduction Part I - Course Overview (Video 2)
- 视频: Course Introduction Part II - Using the Course Site (Video 3)
- 视频: Unlockable Achievement
- 视频: What is Entrepreneurship? (Video 4: Part 1)
- 阅读: Video/Listening: Elon Musk's Journey to Mars
- 视频: What is Entrepreneurship? (Video 4: Part 2)
- 阅读: Game 1: Unit 1 Vocabulary Flashcards
- 视频: Language Focus - Reading Skills (Video 5 Part 1)
- 视频: Language Focus - Reading Skills (Video 5 Part 2)
- 阅读: BASIC: Entrepreneurship seen as solution to South Africa's unemployment crisis
- 阅读: ADVANCED: Entrepreneurship seen as a solution to S. Africa’s unemployment crisis
- 视频: Unlockable Achievement
- 视频: Why Entrepreneurship? (Video 6 Part 1)
- 视频: Why Entrepreneurship? (Video 6 Part 2)
- 视频: Ideas, Products, and Opportunities (Video 7)
- 阅读: BASIC: Women taxi startups gaining speed globally
- 阅读: ADVANCED: Women taxi startups gaining speed globally
- 视频: Unlockable Achievement
- 阅读: “This recent grad brewed a startup by managing the details”
- 视频: Unlockable Achievement
- 练习测验: Game 2: Identifying Different Types of Products
- 视频: Creating Simple, One-Sentence Product Descriptions (Video 8 Part 1)
- 视频: Creating Simple, One-Sentence Product Descriptions (Video 8 Part 2)
- 练习测验: Game 3: Creating Product Descriptions
- 视频: Deciding on a Type of Startup (Video 9 Part 1)
- 视频: Deciding on a Type of Startup,Guest Speaker (Video 9 Part 2)
- 视频: Risk, Failure, and Important Steps (Video 10 Part 1)
- 视频: Risk, Failure, and Important Steps (Video 10 Part 2)
- 视频: Language Focus - Comparative Structures (Video 11 Part 1)
- 视频: Language Focus - Comparative Structures (Video 11 Part 2)
- 视频: Language Focus - Comparative Structures (Video 11 Part 3)
- 练习测验: Game 4: Correlative Connectors & Sentence Connectors
- 讨论提示: Assessment 2: Compare and Contrast Selling Goods to Selling Services
- 阅读: “'Impact Entrepreneurship' places importance on social consciousness"
- 练习测验: Check Your Understanding: "'Impact Entrepreneurship' places importance on social consciousness"
- 练习测验: Game: Connector Practice Activity
- 阅读: “Many paths lead to successful business startups”
- 练习测验: Check Your Understanding: "Many paths lead to successful business startups"
- 阅读: “Entrepreneurs find new ways to address housing shortages"
- 练习测验: Check Your Understanding: Entrepreneurs find new ways to address housing shortages
- 阅读: Video: “Ludwick Marishane: A bath without water”
- 练习测验: Check Your Understanding: "Ludwick Marishane: A Bath Without Water"
- 阅读: “Broadway rallies to save a beloved diner"
- 练习测验: Check Your Understanding: "Broadway rallies to save a beloved diner"
- 阅读: Game: Unit 1 Vocabulary Flashcards
已评分: Self-Assessment of Business & Entrepreneurship Vocabulary Knowledge
已评分: Check Your Understanding: "Entrepreneurship Seen as Solution to S. Africa's Unemployment Crisis"
已评分: Check Your Understanding: "Women taxi startups gaining speed globally"
已评分: Check Your Understanding: "This recent grad brewed a startup by managing the details"
第 2 周
Unit 2: Identifying an Opportunity
This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions.
19 个视频, 11 个阅读材料, 5 个练习测验
- 阅读: Overview of the Unit
- 阅读: Game 1: Unit 2 Vocabulary Flashcards
- 阅读: BASIC: Washington state's new apple joining a changing industry
- 阅读: ADVANCED: Washington state's new apple joining a changing industry
- 视频: Unlockable Achievement
- 视频: Informal Research - Advantages and Disadvantages (Video 2)
- 视频: Formal Research - Advantages and Disadvantages (Video 3 Part 1)
- 视频: Formal Research - Advantages and Disadvantages (Video 3 Part 2)
- 练习测验: Game 2: More Practice with Comparative Language
- 视频: Language Focus - Listening Strategies (Video 4 Part 1)
- 视频: Language Focus - Listening Strategies (Video 4 Part 2)
- 阅读: BASIC: Bugs are the new food
- 阅读: ADVANCED: Bugs are the new food
- 视频: Unlockable Achievement
- 视频: Creating a Survey (Video 5 Part 1)
- 视频: Creating a Survey (Video 5 Part 2)
- 练习测验: Game 3: Creating Survey Questions
- 视频: Language Focus - Questions and Intonation (Video 6 Part 1)
- 视频: Language Focus - Questions and Intonation (Video 6 Part 2)
- 阅读: Samples of Question Forms and Intonation (for Assessment 1)
- 视频: Unlockable Achievement
- 视频: Collecting Data (Video 7)
- 视频: Evaluating Results (Video 8)
- 视频: Unlockable Achievement
- 视频: Completing Assessment 2 (Video 9 Part 1)
- 视频: Completing Assessment 2 (Video 9 Part 2)
- 阅读: Assessment 2 Model
- 视频: Unlockable Achievement
- 练习测验: Game: Question Matching Practice Activity
- 阅读: “Taiwanese business seeks specialized markets”
- 练习测验: Check Your Understanding: "Taiwanese business seeks specialized markets"
- 阅读: “People who bring their own grocery bags are more likely to buy junk food”
- 练习测验: Check Your Understanding: "People who bring their own grocery bags are more likely to buy junk food"
- 阅读: Game: Unit 2 Vocabulary Flashcards
已评分: Check Your Comprehension: "Washington state's new apple joining a changing industry"
已评分: Check Your Comprehension: "Bugs are the new food"
已评分: Unit 2 Assessment 1: Questions and Intonation
已评分: Analyzing Sample Survey Data
已评分: Unit 2, Assessment 2: Your Survey and Results
第 3 周
Unit 3: Creating a Business Plan (Part 1)
This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing.
10 个视频, 8 个阅读材料, 4 个练习测验
- 阅读: Overview of Unit 3
- 视频: Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 1)
- 视频: Strategic Language Focus - Intensifiers & degree complements in persuasive business writing (Video 2 Part 2)
- 练习测验: Game 1: Practice with degree complements and intensifiers
- 阅读: BASIC: Nigeria's Wecyclers works for reusable future in Lagos
- 阅读: ADVANCED: Nigeria’s Wecyclers work for reusable future in Lagos
- 视频: Unlockable Achievement
- 讨论提示: Assessment 1: Business ideas for your local community
- 视频: Business description, including management and operations (Video 3)
- 视频: Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 1)
- 视频: Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 2)
- 视频: Marketing: Part One (Vocabulary and Concepts) (Video 4 Part 3)
- 阅读: BASIC: Chinese go to Los Angeles for Kobe Bryant, but skip the beach
- 阅读: ADVANCED: Chinese go to Los Angeles for Kobe Bryant, but skip the beach
- 视频: Marketing: Part Two (Business Plan) (Video 5 Part 1)
- 视频: Marketing: Part Two (Business Plan) (Video 5 Part 2)
- 练习测验: Game 2: Sorting the 4 Ps
- 阅读: “50 business ideas you can start for under $100"
- 练习测验: Check your Understanding: "50 business ideas you can start for under $100"
- 阅读: "Chilean government seeks to boost female-led start-ups"
- 练习测验: Check Your Understanding: "Chilean government seeks to boost female-led start-ups"
- 阅读: Game: Unit 3 Vocabulary Flashcards
已评分: Check Your Understanding: "Nigeria's Wecyclers for reusable future in Lagos"
已评分: Check Your Understanding: "Chinese Go to Los Angeles for Kobe Bryant, But Skip the Beach"
第 4 周
Unit 3: Creating a Business Plan (Part 2)
In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own.
9 个视频, 3 个阅读材料, 4 个练习测验
- 练习测验: Game 3: Vocabulary: Word problems matching numbers with words
- 视频: Financials: Part Two - Income statement (Vocabulary & concept focus) (Video 7)
- 练习测验: Game 4: Vocabulary: Word problems matching numbers with words
- 视频: Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 1)
- 视频: Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 2)
- 视频: Financials: Part Three - Startup Costs, Sales & Revenue Projections, Cost Projections & Income Statement (Calculations) (Video 8 Part 3)
- 视频: Strategic Language Focus - Describing Financials (Video 9)
- 练习测验: Game 5: Interpreting Results
- 视频: Creating a brief business plan (Video 10 Part 1)
- 视频: Creating a brief business plan (Video 10 Part 2)
- 阅读: Template and Model for Brief Business Plans (for Assessment 2)
- 视频: Unlockable Achievement
- 阅读: "Ethiopians hope start-ups turn into business success"
- 练习测验: Check Your Understanding: "Ethiopians hope start-ups turn into business success"
- 阅读: Game: Unit 3 Vocabulary Flashcards
已评分: Unit 3 Assessment 2: Written Business Plan
第 5 周
Unit 4: Attracting Investors and Obtaining Financial Support
In this unit, we will discuss different ways to get the money needed to start a business. At the end you will create a "pitch" to present your business ideas.
22 个视频, 10 个阅读材料, 5 个练习测验
- 阅读: Overview of the Unit
- 视频: Financing a Business: Bootstrapping versus Outside Funding (Video 1 Part 2)
- 视频: Unlockable Achievement
- 视频: Debt-Financing: Bank Loans and Microloans (Video 2 Part 1)
- 视频: Debt-Financing: Bank Loans and Microloans (Video 2 Part 2)
- 阅读: BASIC: Microfinance gives voice to rural Indian women
- 阅读: ADVANCED: Microfinance gives voice to rural Indian women
- 视频: Unlockable Achievement
- 视频: Equity-Financing: Venture Capital (Video 3 Part 1)
- 视频: Equity-Financing: Venture Capital (Video 3 Part 2)
- 视频: Finding Investors in the Social Network (Video 4)
- 视频: Crowdfunding (Video 5 Part 1)
- 视频: Crowdfunding (Video 5 Part 2)
- 视频: Listening: Crowd-sourced funding provides kickstart to new business ventures
- 视频: Unlockable Achievement
- 视频: Making a Pitch to Attract Investors (Video 6 Part 1)
- 视频: Making a Pitch to Attract Investors (Video 6 Part 2)
- 视频: Creating an Effective Hook (Video 7 Part 1)
- 视频: Creating an Effective Hook (Video 7 Part 2)
- 练习测验: Game 1: Be brief!
- 视频: Adding Impact: Word Stress, Body Language,& Eye Contact (Video 8)
- 视频: Listening: How to Pitch a Business
- 视频: Unlockable Achievement
- 阅读: Instructions for Assessment 2: Persuasive Elevator Pitch
- 阅读: Sample Elevator Pitch and Elevator Pitch Template
- 视频: Unlockable Achievement
- 视频: Course Conclusion (Video 9)
- 阅读: BASIC: Tech startups boom in India, attract big investments
- 阅读: ADVANCED: Tech startups boom in India, attract big investments
- 练习测验: Check Your Understanding: "Tech startups boom in India, attract big investments"
- 阅读: "Crowdfunding for business growing in Africa"
- 练习测验: Check Your Understanding: "Crowdfunding for businesses growing in Africa"
- 阅读: "The original social network: How global diasporas can mean big business"
- 练习测验: Check Your Understanding: "The original social network: How global diasporas can mean big business"
- 练习测验: Game: Build a Pitch - Structure Practice
- 阅读: Game: Unit 4 Vocabulary Flashcards
已评分: Unit 4 Assessment 1: Reflective Response
已评分: Check Your Understanding: "Microfinance gives voice to rural Indian women"
已评分: Check Your Understanding: "Crowd-sourced funding provides 'Kickstart' to new business ventures"
已评分: Check Your Understanding: "How to Pitch a Business"
已评分: Unit 4: Assessment 2: Persuasive Pitch
常见问题解答
运作方式
课程作业
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证书
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制作方
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
评分和审阅
Excellent course. Thank you for learning
Excellent
great opportinity to learn english with topics about bussines, thank you so much for this course
AM
Amy and James did a great job. It was my first Coursera course and it has been a great experience.
Besides the knowledge, I get more confidence in my english language skills.
Thanks to the course I realize the importance of social entrepreneurship, of helping others to get a better life.