课程信息
4.7
118 个评分
37 个审阅
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为17 小时

建议:5 weeks of study, 1-2 hours/week...
可选语言

英语(English)

字幕:英语(English), 西班牙语(Spanish), 法语(French)

您将获得的技能

Strategic ManagementBusiness ModelBusiness ModelingBusiness Strategy
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为17 小时

建议:5 weeks of study, 1-2 hours/week...
可选语言

英语(English)

字幕:英语(English), 西班牙语(Spanish), 法语(French)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 2 小时

Introduction to business model innovation

Welcome to Odyssey 3.14! This introductory module aims at familiarizing you with innovation and business models. It will also give you an overview of the course and of your assignments....
Reading
4 个视频 (总计 19 分钟), 6 个阅读材料, 4 个测验
Video4 个视频
Learning methods and outcomes3分钟
The 3 components of a business model5分钟
Business model vs. strategy5分钟
Reading6 个阅读材料
About this lesson2分钟
Important Tips on Learning Together3分钟
About this lesson10分钟
What you need to know about assignments3分钟
About this lesson10分钟
About this case study10分钟
Quiz4 个练习
Module 1 Lesson 1- Practice Quiz10分钟
Module 1 Lesson 3 - Practice Quiz10分钟
Case study: Michelin - Graded Quiz30分钟
Module 1 - Graded Quiz20分钟
2
完成时间(小时)
完成时间为 4 小时

The 3 components of a business model

This module describes in details the 3 components of the business model, which is the basis for the Odyssey 3.14 approach...
Reading
9 个视频 (总计 52 分钟), 4 个阅读材料, 5 个测验
Video9 个视频
VP: price and perceived value6分钟
VP: detailed examples of game changing VP7分钟
VP: the value curve5分钟
VP: the value curve in practice3分钟
VA: The value chain5分钟
VA: The extended value chain6分钟
VA: Distinctive resources and competencies5分钟
Profit equation7分钟
Reading4 个阅读材料
About this lesson10分钟
About this lesson10分钟
About this lesson10分钟
Further reading: 20 additional examples to inspire you10分钟
Quiz4 个练习
Module 2 Lesson 1 - Practice Quiz10分钟
Module 2 Lesson 2 - Practice Quiz10分钟
Module 2 Lesson 3 - Practice Quiz10分钟
Module 2 - Graded Quiz20分钟
3
完成时间(小时)
完成时间为 2 小时

14 directions: 7 directions on the value proposition side

This module explores the 7 directions on the value proposition side of the business model. Those are the 7 first directions out of the 14 directions of the Odyssey 3.14 approach. Each direction will be illustrated by several real life examples....
Reading
8 个视频 (总计 50 分钟), 1 个阅读材料, 3 个测验
Video8 个视频
Direction 1: reduce client price5分钟
Direction 2: reduce clients's hassle8分钟
Direction 3: look for non-clients5分钟
Direction 4: introduce more functionality or more emotion5分钟
Direction 5: search other segments4分钟
Direction 6: anticipate trends6分钟
Direction 7: modify the revenue stream7分钟
Reading1 个阅读材料
About this lesson10分钟
Quiz3 个练习
Module 3 Lesson 1 - Practice Quiz10分钟
Module 3 Lesson 2 - Practice Quiz10分钟
Module 3 - Graded Quiz20分钟
4
完成时间(小时)
完成时间为 2 小时

14 directions: 7 directions on the value architecture side

This module explores the 7 directions on the value architecture side of the business model. Those are the 7 last directions out of the 14 directions of the Odyssey 3.14 approach. Each direction will be illustrated by several real life examples....
Reading
8 个视频 (总计 45 分钟), 3 个阅读材料, 3 个测验
Video8 个视频
Direction 9: modify one or several steps in the value chain5分钟
Direction 10: eliminate or add a step in the value chain7分钟
Direction 11 Leverage strategic ressources5分钟
Direction 12: associate with competitors4分钟
Direction 13: identify supplementors4分钟
Direction 14: find new resources4分钟
Summary of the 14 directions6分钟
Reading3 个阅读材料
About this lesson10分钟
Summary of the 14 directions10分钟
Questions to consider to explore each direction10分钟
Quiz3 个练习
Module 4 Lesson 1 - Practice Quiz10分钟
Module 4 Lesson 2 - Practice Quiz10分钟
Module 4 - Graded Quiz18分钟

讲师

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Laurence Lehmann-Ortega

Affiliate Professor
Strategy and Business Policy
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Hélène Musikas

Affiliate Professor
Strategy and Business Policy

关于 HEC Paris

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world....

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