课程信息
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100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为9 小时

建议:4 weeks of study, about 2.5 hours / week....

英语(English)

字幕:英语(English)

您将学到的内容有

  • Check

    Use analytics to predict demand with trend (as in new product introduction), seasonality, price elasticity and other environmental factors.

  • Check

    Assess and quantify the impact of various factors on demand.

  • Check

    Build, validate and improve forecasting models with both continuous and categorical variables.

您将获得的技能

Model Selection Validation ImprovementRegression AnalysisDemand Planning and ForecastingData Visualization (DataViz)Marketing Analytics

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为9 小时

建议:4 weeks of study, about 2.5 hours / week....

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 2 小时

Welcome!

Welcome to Demand Analytics - one of the most sought-after skills in supply chain management and marketing! In week 1, you will learn the story of AK MetalCrafters – a leading cookware manufacturer in North America, the crisis that AK faced in launching new products, and how AK successfully resolved the crisis using Demand Analytics. You will also learn the general principles of demand planning and forecasting, and how it fits into a firm's integrated business planning.

...
3 个视频 (总计 15 分钟), 2 个阅读材料, 2 个测验
2 个阅读材料
Is this course right for me?20分钟
Four Pillars of Demand Planning Excellence30分钟
1 个练习
General principles30分钟
2
完成时间为 2 小时

Predicting Trend

Welcome to week 2 of Demand Analytics! In week 1, you learned the general principles, now in week 2, you will put them to action by building and interpreting a linear model for predicting the trend (as in new product introduction). You will also learn data collection, pre-processing and visualization techniques, which are critical to model building.

...
5 个视频 (总计 23 分钟), 3 个阅读材料, 3 个测验
5 个视频
Build and interpret a linear model8分钟
Build and interpret a linear model screencast2分钟
3 个阅读材料
Software selection and preparation20分钟
The visualization example10分钟
Build and interpret a linear model: example10分钟
1 个练习
Predicting trend20分钟
3
完成时间为 2 小时

Predicting the Impact of Price and Other Environmental Factors

Welcome to week 3! In week 2, you built a linear model to predict the trend. In this week, you will validate and improve the model by first analyzing its errors to identify missing variables and then building a multiple regression model to capture not only the trend but also the impact of price and other environmental factors.

...
3 个视频 (总计 15 分钟), 1 个阅读材料, 3 个测验
1 个阅读材料
Multiple regression example10分钟
2 个练习
Model validation and improvement25分钟
Multiple regression15分钟
4
完成时间为 2 小时

Predicting Seasonality

In this last week, you will further improve your demand forecasting model by including seasonality to capture the periodic patterns in the errors of the model that you built in week 3; you will learn how to model and format categorical variables, and how to create and test your forecast.

...
3 个视频 (总计 17 分钟), 2 个阅读材料, 2 个测验
2 个阅读材料
Categorical variables example10分钟
Forecasting and testing example10分钟
1 个练习
Modeling and formatting categorical variables10分钟

讲师

Avatar

Yao Zhao

Professor
Supply Chain Management

关于 新泽西州立罗格斯大学

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