Effective communication is a core skill that nearly every health professional will need and use during their careers. Yet, few health professionals receive even basic training in how to design communications to be clear and successful. As “foundational skills,” the content in this course can be applied to both oral and written communication, within and beyond health.
提供方
Foundational Skills for Communicating About Health
密歇根大学
课程信息
17,038 次近期查看
您将学到的内容有
Define and collect important information about a target audience in order to make appropriate decisions about the communication effort
Select an audience-appropriate communications goal
Craft a clear, concise core message for a communication effort
Deploy at least two different types of narrative structures to support communications about health topics
您将获得的技能
Health CommunicationStorytellingCommunicationMessagingTailoring communications
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初级
完成时间大约为19 小时
建议：5-6 weeks, 2-4 hours/week
英语（English）
字幕：英语（English）
提供方
密歇根大学
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
教学大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
Week 1
In Week 1, we will consider how knowing your audience and your specific goals are the critical first steps to designing effective communications.
完成时间为 2 小时
8 个视频 （总计 51 分钟）, 3 个阅读材料, 5 个测验
8 个视频
What can go wrong?7分钟
Audience and Goals11分钟
Creating an Audience-Goal Worksheet7分钟
Audience-Goals Example: Community Brochure5分钟
Audience-Goals Example: Scientific Conference6分钟
Audience-Goals Example: Advocacy Brief5分钟
Audience-Goals Example: This Course Segment4分钟
3 个阅读材料
Faculty Introduction and Acknowledgements1分钟
Help Us Learn More About You!5分钟
Note about videos1分钟
5 个练习
Introductory Story of Science exercise20分钟
Audience / Goals Practice: Public Meeting10分钟
Audience / Goals Practice: Genetic Test Report10分钟
Audience / Goals Practice: Annual Clinic Report10分钟
Audience / Goals Practice: Airport Poster10分钟
完成时间为 3 小时
Week 2
In Week 2, we will focus on developing clear takeaway messages so that communications can achieve their objectives.
完成时间为 3 小时
6 个视频 （总计 40 分钟）, 2 个阅读材料, 8 个测验
6 个视频
What makes a good Central Message?7分钟
Idea Space3分钟
Inverted Triangle7分钟
Inverted Triangle Examples11分钟
Inverted Triangle Useful Structure4分钟
2 个阅读材料
Half-Life Your Message Activity Instructions10分钟
A Note About The Next Set Of Items1分钟
8 个练习
Half-Life Your Message Reflection15分钟
Create a Central Message30分钟
How many points in a paragraph (1)5分钟
How many points in a paragraph (2)5分钟
How many points in a paragraph (3)5分钟
Critique / rewrite paragraphs10分钟
Evaluate summary using rubric (1)10分钟
Evaluate summary using rubric (2)10分钟
完成时间为 2 小时
Week 3
This week, we focus on using plain language to avoid jargon, and continue to practice finding a clear central message.
完成时间为 2 小时
4 个视频 （总计 31 分钟）
4 个视频
Active vs. Passive Voice6分钟
Tools and Sites for Plain Language8分钟
Dejargonizer video5分钟
2 个练习
Passive voice to active voice10分钟
Replacing jargon in sentences20分钟
完成时间为 4 小时
Week 4
In Week 4, we will learn how to use narrative forms to tell the story of science and how to think about the larger macro-structures of messages, especially when your message is designed to advocate for your central point.
完成时间为 4 小时
13 个视频 （总计 56 分钟）, 3 个阅读材料, 3 个测验
13 个视频
The Link Between Messaging and Narrative3分钟
Health Sciences & Management Can be Stories4分钟
ABT (And, But, Therefore)7分钟
ABT in Science Stories6分钟
Other Examples of ABT3分钟
ABT X 24分钟
The Findings ABT2分钟
Post-Interview debrief Dr. Skip Lupia4分钟
One-pager Briefs4分钟
Advocacy Examples: Inverted Triangles + ABT3分钟
Advocacy Example: Repeated Inverted Triangle4分钟
Macro- vs. Micro-Message Structures1分钟
3 个阅读材料
External Video (10 min): Communicating to Policymakers10分钟
Letter to EPA: CPP Replacement10分钟
Letter to EPA: Toxic Substance Control Act10分钟
2 个练习
Evaluate ABT x 2 examples20分钟
Create ABT x 2 from provided research paper45分钟
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