Effective communication is a core skill that nearly every health professional will need and use during their careers. Yet, few health professionals receive even basic training in how to design communications to be clear and successful. As “foundational skills,” the content in this course can be applied to both oral and written communication, within and beyond health.
提供方
Foundational Skills for Communicating About Health
密歇根大学课程信息
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初级
完成时间大约为15 小时
英语（English）
字幕：法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
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体验 Coursera 企业版您将学到的内容有
Define and collect important information about a target audience in order to make appropriate decisions about the communication effort
Select an audience-appropriate communications goal
Craft a clear, concise core message for a communication effort
Deploy at least two different types of narrative structures to support communications about health topics
您将获得的技能
- Health Communication
- Storytelling
- Communication
- Messaging
- Tailoring communications
可灵活调整截止日期
根据您的日程表重置截止日期。
可分享的证书
完成后获得证书
100% 在线
立即开始，按照自己的计划学习。
初级
完成时间大约为15 小时
英语（English）
字幕：法语（French）, （欧洲人讲的）葡萄牙语, 俄语（Russian）, 英语（English）, 西班牙语（Spanish）
对员工进行热门技能培训能否为您的公司带来益处？
体验 Coursera 企业版
提供方
密歇根大学
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
授课大纲 - 您将从这门课程中学到什么
完成时间为 2 小时
Week 1
In Week 1, we will consider how knowing your audience and your specific goals are the critical first steps to designing effective communications.
完成时间为 2 小时
8 个视频 （总计 51 分钟）, 4 个阅读材料, 5 个测验
完成时间为 3 小时
Week 2
In Week 2, we will focus on developing clear takeaway messages so that communications can achieve their objectives.
完成时间为 3 小时
6 个视频 （总计 40 分钟）, 2 个阅读材料, 8 个测验
完成时间为 2 小时
Week 3
This week, we focus on using plain language to avoid jargon, and continue to practice finding a clear central message.
完成时间为 2 小时
4 个视频 （总计 31 分钟）
完成时间为 4 小时
Week 4
In Week 4, we will learn how to use narrative forms to tell the story of science and how to think about the larger macro-structures of messages, especially when your message is designed to advocate for your central point.
完成时间为 4 小时
13 个视频 （总计 56 分钟）, 3 个阅读材料, 3 个测验
审阅
- 5 stars82.75%
- 4 stars11.49%
- 3 stars2.29%
- 2 stars1.14%
- 1 star2.29%
来自FOUNDATIONAL SKILLS FOR COMMUNICATING ABOUT HEALTH的热门评论
由 PG 提供Jun 27, 2021
It is a well designed course and has helped us understand the basics and structuring required for Health Communication
由 VA 提供Apr 5, 2020
Dr Brian is an excellent teacher with precise and discrete ideas amalgamated together so well to get an overall core of the communication skills was way too easier and clear. Thank you so much.
由 CG 提供Sep 11, 2021
I have learned a lot in this course. It is not boring because they provide not only readings but also video. Thank you so much!
由 DN 提供Jun 22, 2021
Very well executed... Core message, inverted triangle model, ABT. ...
Thank You very much Dr.Brian
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