Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional information on the concepts described in the course, you can purchase Professor Werbach's book For the Win: How Game Thinking Can Revolutionize Your Business in print or ebook format in several languages.
教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 2 小时
Gamification and Games
Gamification is a new field, but games are ancient. In this first module, we'll look at what gamification is, why organizations are applying it, and where it comes from. While there isn’t universal agreement on the scope of the field, a set of concepts are clearly representative of gamification. The second lesson explains why the concept of games is deeper than most people realize, and how game design serves as a foundation for gamification.
12 个视频 （总计 116 分钟）, 1 个阅读材料, 1 个测验
12 个视频
1.2 Course Overview7分钟
1.3 Definition of Gamification12分钟
1.4 Why Study Gamification7分钟
1.5 History of Gamification10分钟
1.6 Examples and Categories14分钟
2.1 Gamification in Context11分钟
2.2 What is a Game10分钟
2.3 Games and Play9分钟
2.4 Video Games11分钟
2.5 Just a Game?10分钟
2.6 Ethan Mollick Interview with Prof. Werbach8分钟
1 个阅读材料
About the Course10分钟
1 个练习
Homework Quiz #110分钟
周
2完成时间为 4 小时
Deconstructing Games
What exactly does it mean to apply game design principles in non-game contexts? In this module, we'll discuss how game designers approach their craft, and how to see any situation through the lens of game design. Then we'll examine the raw materials of games and gamification, known as game elements. We'll earn how to break down a game into its constituent parts and apply them to create gamified systems.
11 个视频 （总计 112 分钟）, 2 个测验
11 个视频
3.2 Think like a game designer8分钟
3.3 Design Rules11分钟
3.4 Tapping the Emotions7分钟
3.5 Anatomy of Fun7分钟
3.6 Finding the Fun7分钟
4.1 Breaking Games Down7分钟
4.2 The Pyramid of Elements12分钟
4.3 The PBL Triad13分钟
4.4 Limitations of Elements10分钟
4.5 Bing Gordon Interview15分钟
1 个练习
Homework Quiz #220分钟
周
3完成时间为 4 小时
Motivation and Psychology
Gamification is a technique for motivation, so it ties very directly into psychology. This unit introduces the major psychological concepts relevant to gamification. The first lesson focuses on behavioral approaches and reward design; the second identifies the risks and alternatives to this approach.
10 个视频 （总计 103 分钟）, 2 个测验
10 个视频
5.2 Behaviorism11分钟
5.3 Behaviorism in Gamification11分钟
5.4 Reward Structures10分钟
5.5 Reward Schedules10分钟
6.1 Limits of Behaviorism6分钟
6.2 Dangers of Behaviorism10分钟
6.3 Intrinsic and Extrinsic Motivation8分钟
6.4 How Rewards Can Demotivate9分钟
6.5 Self Determination Theory13分钟
1 个练习
Homework Quiz #320分钟
周
4完成时间为 2 小时
Design
Gamification done well is a form of design. This module describes the design process, and provides a six-step framework to apply to any gamification project. The second lesson identifies important considerations and options for developing creative, human-centered, thoughtful gamification solutions.
10 个视频 （总计 113 分钟）, 1 个阅读材料, 1 个测验
10 个视频
7.2 Objectives and Behaviors14分钟
7.3 Players10分钟
7.4 Activity Loops7分钟
7.5 Fun and Tools9分钟
8.1 Taking Stock9分钟
8.2 Is Gamification Right for Me13分钟
8.3 Design for Collective Good15分钟
8.4 Designing for Happiness7分钟
8.5 Amy Jo Kim Interview13分钟
1 个阅读材料
Gamification Design Framework10分钟
1 个练习
Homework Quiz #420分钟
4.8
576 个审阅36%
完成这些课程后已开始新的职业生涯
32%
通过此课程获得实实在在的工作福利
14%
加薪或升职
热门审阅
Excellent course! I found it very useful. It really builds a super strong foundation to think about this User Motivation and UX. The word Gamification is something that some people like and some hate.
Very structured and interesting class about gamification. Kevin is a very engaging teacher and this course was perfect introduction to gamification. I highly recommend the course. Thank you very much!
讲师
Kevin Werbach
Associate ProfessorLegal Studies & Business Ethics
关于 宾夕法尼亚大学
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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