课程信息
4.7
116 个评分
22 个审阅
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

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根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为13 小时

建议:4 weeks of study, 5 hours per week...
可选语言

英语(English)

字幕:英语(English), 阿拉伯语(Arabic)
专项课程
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为13 小时

建议:4 weeks of study, 5 hours per week...
可选语言

英语(English)

字幕:英语(English), 阿拉伯语(Arabic)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 3 小时

First Ideas

This week introduces the nature of the environment, both external and internal, in which the organisation exists. It provides an initial set of insights to a range of models which are useful in managing the challenges presented by a changing environment. This week, we will cover: > What is the organisational external environment? What about the organisational internal environment?International and global contexts, and meeting useful analytical models...
Reading
9 个视频 (总计 25 分钟), 4 个阅读材料, 1 个测验
Video9 个视频
1.1 Introduction4分钟
1.3 Intermission分钟
1.4 International Contexts1分钟
1.5- Factors Driving Moves To Global Strategies2分钟
1.6- Globalization and Internationalization1分钟
1.7 Five Dimensions of Culture分钟
1.8 Hofstede's comparison of National Cultures8分钟
1.10- Summary分钟
Reading4 个阅读材料
1.2- The Tasks of Managing10分钟
1.5- Factors Driving Moves To Global Strategies10分钟
1.8- Hofstede's Comparison of National Cultures10分钟
1.9 - National Cultures10分钟
2
完成时间(小时)
完成时间为 5 小时

Analysing the External Environment

This week illustrates how PESTLE and SWOT models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover:Generic PESTLE (Political, Economic, Socio-cultural, Technological, Legal, and Environmental) analyses; SWOT (Strengths, weaknesses, opportunities, threats) analyses; PESTLE and SWOT analyses at the local, national, and international levels...
Reading
5 个视频 (总计 22 分钟), 2 个阅读材料, 3 个测验
Video5 个视频
2.2 PESTLE Analysis5分钟
2.2 PESTLE analysis case study5分钟
2.3 SWOT Matrix ABC2分钟
2.4 The Importance of Thorough Analysis1分钟
Reading2 个阅读材料
PEST and PESTLE Analysis10分钟
SWOT Analysis10分钟
Quiz1 个练习
Quiz: PEST and PESTLE12分钟
3
完成时间(小时)
完成时间为 1 小时

Analysing the Immediate Competitive Environment

This week illustrates how Life Cycle, Boston Box, and Growth Matrix models are applied and evaluated by organisations as they seek to make sense of the impact of the organisational environment on their activities. This week, we will cover: The challenge of product life cycles; Boston Box Matrix analyses of product and brand portfolios; Ansoff Growth Matrix analyses...
Reading
4 个视频 (总计 19 分钟), 3 个阅读材料, 2 个测验
Video4 个视频
3.2 Boston Box Review3分钟
3.3 Ansoff's Growth Matrix6分钟
3.4 Reinforcing Key Elements2分钟
Reading3 个阅读材料
Product Life Cycle Stages10分钟
Boston Box Matrix10分钟
Ansoff Matrix10分钟
Quiz2 个练习
Quiz: Product Life Cycle12分钟
Quiz: Boston Box Matrix12分钟
4
完成时间(小时)
完成时间为 3 小时

Analysing the Wider Competitive Environment

This week illustrates how the state of competitive rivalry in the environment is analysed and evaluated using Porter's Five Forces model, and Porters strategies for competitive advantage. This week, we will cover: The challenge of competition, Porter's Five Forces model; Competitive strategies, and competitive advantage, using Porter's strategies for competitive advantage...
Reading
5 个视频 (总计 14 分钟), 3 个阅读材料, 2 个测验
Video5 个视频
4.2 Porter's Five Forces1分钟
4.2 Porter's Five Forces continued4分钟
4.7 Competitive Strategy2分钟
4.11- Summary分钟
Reading3 个阅读材料
4.3 Porter's Five Forces10分钟
4.4 Harvard Business Review | Porters Five Forces10分钟
4.8 Reading- Porter's Five Forces10分钟
Quiz1 个练习
4.9 Quiz20分钟
4.7
22 个审阅Chevron Right

热门审阅

创建者 SAJun 30th 2017

This was the taught course of the whole set. The lecturer was clear and concise - the videos were relevant and the reading provided up to date and interesting. I've enjoyed this course very much

创建者 NLDec 23rd 2017

Explained well..... helped me clear the understanding about various environments affecting the business model..... very good for start ups

讲师

Avatar

Dr Alan Parkinson

Deputy Director (Education), School of Management
UCL, University of London

关于 University of London

The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk...

关于 International Business Essentials 专项课程

This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business. If completed successfully, you may be able to use your certificate from this specialisation as part of the application process for the University of London Global MBA. This Specialisation is endorsed by CMI....
International Business Essentials

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