课程信息
4.6
540 个评分
152 个审阅
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为10 小时

建议:4 weeks of study, 2-3 hours/week...
可选语言

英语(English)

字幕:英语(English), 法语(French)

您将获得的技能

Digital StrategyBusiness ModelInnovationEntrepreneurship
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为10 小时

建议:4 weeks of study, 2-3 hours/week...
可选语言

英语(English)

字幕:英语(English), 法语(French)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 4 小时

Why Digital Changes Everything

Many people have yet to realize just how rapid and profound the current digital revolution is, or how quickly it’s breaking down old institutions. Yes, we’re always hearing about Google, Uber, and all those “pirate entrepreneurs.” Yes, we know technology has something to do with it. But the future is approaching even more quickly that we think. Right now, all the pieces are in place to completely change the face of products, technologies, organizations, and entrepreneurship over the next few years. This module will tell you how and why....
Reading
5 个视频 (总计 23 分钟), 12 个阅读材料, 4 个测验
Video5 个视频
How to harness the power of digital disruption?6分钟
Why the pace of technological change is faster than ever?5分钟
Why digital opens up so many great opportunities for entrepreneurship?4分钟
How open digital innovation can unlock new growth?5分钟
Reading12 个阅读材料
Let's break the ice!10分钟
Learning outcomes10分钟
Professors are there, but you don't see us!10分钟
Make the most of this MOOC (assessment, quizz, forums,...)10分钟
Readings10分钟
Video transcript10分钟
Readings10分钟
Video transcript10分钟
Readings10分钟
Video transcript10分钟
Readings10分钟
Video transcript10分钟
Quiz4 个练习
Digital disruption16分钟
The pace of digital technological change16分钟
The new entrepreneurial context14分钟
Digital open innovation12分钟
2
完成时间(小时)
完成时间为 3 小时

Creating Value in a Digital World

Once upon a time, the rules of the game were simple. People worked away in their offices to develop and sell products or services, and shared the margin between price and cost. But now this product-based way of competing is all but gone – wiped out by the new principles of value creation. Going digital means playing by new rules, powered by network effects and system goods, that radically changed the fundamentals of business. Now, people create value outside their offices by connecting in third places, and the best way to turn a profit can be to give your products away, or share your knowledge, for free. Across the board, old-style value chains are being completely disrupted by new business ecosystems....
Reading
4 个视频 (总计 24 分钟), 8 个阅读材料, 4 个测验
Video4 个视频
How digital architectures are opening new business horizons?7分钟
Why physical spaces are even more crucial in the virtual world?5分钟
How to make a profit from free or no-margin products and knowledge sharing?6分钟
Reading8 个阅读材料
Readings10分钟
Video transcript10分钟
Readings10分钟
Video transcript10分钟
Readings10分钟
Video transcript10分钟
Readings10分钟
Video transcript10分钟
Quiz4 个练习
Externalities12分钟
Connecting products and businesses16分钟
Digital third places16分钟
Digital business models16分钟
3
完成时间(小时)
完成时间为 2 小时

Thinking and acting differently

Going digital is a bit like emigrating to another country. To succeed digitally, people and firms need to adopt a whole new mindset. Entrepreneurs should forget about building the perfect business plan, and instead put the focus on “trial and learn” processes. And companies should forget about long-term strategy, protecting their IP, product planning, and entry barriers, and concentrate on running instead of defending. This is true in every area from strategic decision-making through to getting the most from the assets that firms own, control, or use – knowledge assets in particular....
Reading
3 个视频 (总计 17 分钟), 6 个阅读材料, 3 个测验
Video3 个视频
How successful digital entrepreneurs make the most of what they’ve got?5分钟
How digital has changed the meaning of property and piracy?5分钟
Reading6 个阅读材料
Readings10分钟
Video transcript10分钟
Readings10分钟
Video transcript10分钟
Readings10分钟
Video transcript10分钟
Quiz3 个练习
Strategy in the digital era14分钟
Effectuation in a digital world18分钟
Property in the digital world12分钟
4
完成时间(小时)
完成时间为 3 小时

Entrepreneurship in a Digital World

We usually think of the entrepreneur’s challenge as coming up with a “great idea.” But the new digital world doesn’t work on belief alone. Promises, and ideas’ potential, must be based on tangible facts. That’s why execution is so much more important than ideas. This module looks at the new context for entrepreneurs and the skills they need to succeed, including the supreme importance of execution, the key things every successful startup must do, and the essential skill of pitching ideas. ...
Reading
4 个视频 (总计 19 分钟), 9 个阅读材料, 4 个测验
Video4 个视频
Why execution, not ideas, is the key to digital success?4分钟
What seed funds see when they look at a digital business?4分钟
Why pitching is a must-have skill for digital entrepreneurs?5分钟
Reading9 个阅读材料
Readings10分钟
Video transcript10分钟
Readings10分钟
Video transcript10分钟
Readings10分钟
Video transcript10分钟
Readings10分钟
Video transcript10分钟
Tell us what you think10分钟
Quiz4 个练习
The key factors of success for startups18分钟
The entrepreneurial epiphany16分钟
The new rationality of seed funds18分钟
The art of pitching18分钟

讲师

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Rémi Maniak

Associate Professor
Management Science
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Thomas Houy

Associate Professor
Management Science
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Laurent Gille

Professor
Economics
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Valérie Fernandez

Professor
Management Science

关于 Institut Mines-Télécom

Institut Mines-Télécom is a public institution dedicated to higher education, research and innovation in engineering and digital technologies. Always attentive to the economic world, IMT combines strong academic legitimacy, close corporate relations. It focuses on key transformations in Digital Technologies, Production, Energy and Ecology and trains the engineers, managers and PhDs who will be tomorrow’s players in these key changes of the 21st century. Its activities are conducted in Mines and Télécom graduate schools under the aegis of the Minister for Industry and Electronic Communication, one subsidiary school and three strategic partners. The IMT’s schools rank among the leading graduate schools in France....

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