课程信息

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第 6 门课程(共 6 门)

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中级

完成时间大约为10 小时

建议:6 weeks of study, 1~2 hours/week...

英语(English)

字幕:英语(English), 西班牙语(Spanish), 中文(简体)

可分享的证书

完成后获得证书

100% 在线

立即开始,按照自己的计划学习。

第 6 门课程(共 6 门)

可灵活调整截止日期

根据您的日程表重置截止日期。

中级

完成时间大约为10 小时

建议:6 weeks of study, 1~2 hours/week...

英语(English)

字幕:英语(English), 西班牙语(Spanish), 中文(简体)

教学大纲 - 您将从这门课程中学到什么

1

1

完成时间为 2 小时

Introduction to Capstone and Guidelines Using Exemplar Case

完成时间为 2 小时
5 个视频 (总计 36 分钟), 4 个阅读材料
5 个视频
International Marketing & Cross Industry Growth Capstone1分钟
Guidelines for using the exemplar case: Yuhan Kimberly.10分钟
Expert Interview with Lorenzo Swank, CEO Pixio10分钟
A tip for the capstone project from Prof. Sunmee Choi8分钟
4 个阅读材料
Course Overview and Project Milestones Objectives5分钟
Exemplar Case: Yuhan Kimberly1小时
Honor Code and Plagiarism3分钟
Slides for Exemplar Case Video5分钟
2

2

完成时间为 2 小时

Milestone 1: Situation Analysis

完成时间为 2 小时
3 个视频 (总计 20 分钟), 6 个阅读材料, 1 个测验
3 个视频
Situation Analysis: Noon Nopi, Vision & Strategy7分钟
Situation Analysis: Omni Branding & SFU Analysis10分钟
6 个阅读材料
Slides for Situation Analysis Video5分钟
Situation Analytic Templates5分钟
Situation Analysis: Noon Nopi Definition and Rubrics10分钟
Situation Analysis: Vision and Strategy Analysis and Rubrics10分钟
Situation Analysis: Omni-Branding Analysis and Rubrics10分钟
Situation Analysis: SFU Branding Analysis and Rubrics10分钟
3

3

完成时间为 2 小时

Milestone 2: Marketing Mix Analysis

完成时间为 2 小时
3 个视频 (总计 16 分钟), 6 个阅读材料, 1 个测验
3 个视频
Marketing Mix Analysis: Product & Promotion7分钟
Marketing Mix Analysis: Price & Place7分钟
6 个阅读材料
Slides for Marketing Mix Analysis Video Lecture5分钟
Marketing Mix Analytic Templates5分钟
Marketing Mix Analysis: Product Analysis and Rubrics.10分钟
Marketing Mix Analysis: Promotion Analysis and Rubrics.10分钟
Marketing Mix Analysis: Price Analysis and Rubrics.10分钟
Marketing Mix Analysis: Place Analysis and Rubrics10分钟
4

4

完成时间为 2 小时

Milestone 3: Cross Country Innovation

完成时间为 2 小时
3 个视频 (总计 24 分钟), 4 个阅读材料, 1 个测验
3 个视频
Innovating Across Borders: Key Decisions10分钟
Innovating Across Borders: Marketing Mix Modifications12分钟
4 个阅读材料
Slides for Cross Country Innovation Video Lecture5分钟
Cross Country Innovation Analytic Templates5分钟
Cross Country Innovation: Reformulation of Vision and Strategy with Rubrics.20分钟
Cross Country Innovation: Reformulation of Marketing Mix with Rubrics.20分钟

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关于 ?????????? 专项课程

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries....
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常见问题

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  • ?????????????????????????????????????????????????????????????????????????????????????????????????????????????

  • The key benefits you receive is to apply the concepts learned in the specialization to an actual managerial problem. More specifically, you will have a hands-on experience on how to expand an existing business or product across borders and to grow or source innovation ideas from another industry, hence CCCI, i.e. Cross-Country and Cross-Industry Innovation.

  • If the Capstone is conducted at a leisurely place (1~2 hours per week), it could be completed in about 6 weeks. If the learner speeds up the work (2~4 hours of work per week), then it can be done in half that time.

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