课程信息

第 2 门课程(共 4 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为14 小时

建议:6 hours/week...

英语(English)

字幕:英语(English)

您将学到的内容有

  • Check

    Understand why search can be a powerful part of any marketing campaign

  • Check

    Plan a search campaign, including: setting economic goals, defining targeting parameters, and aligning a campaign with business goals

  • Check

    Build a search campaign from start to ongoing optimization

  • Check

    Leverage Google’s tools including optimization score, campaign planner, and automated bidding

第 2 门课程(共 4 门)

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

初级

完成时间大约为14 小时

建议:6 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 2 小时

Search Basics

3 个视频 (总计 45 分钟), 4 个阅读材料, 1 个测验
3 个视频
Key Terms11分钟
How Search Works, the Bidding Process17分钟
4 个阅读材料
What Exactly is the Difference Between SEO and SEM10分钟
Google Adwords: Pros and Cons10分钟
7 Quick Tips: Adwords on a Small Budget10分钟
PPC Keyword Match Types10分钟
1 个练习
Module 1 Quiz15分钟
2
完成时间为 1 小时

Google's Take on Auction Ads

2 个视频 (总计 18 分钟), 4 个阅读材料
2 个视频
Pre-campaign Budgeting6分钟
4 个阅读材料
Everything You Should Know for Your First Google Ads Campaign15分钟
Adwords and Ad Extensions15分钟
Sitelink Best Practices15分钟
Ad Copy: How To15分钟
3
完成时间为 4 小时

Google's Take on Bidding, Audiences, and Tools

5 个视频 (总计 39 分钟), 5 个阅读材料, 1 个测验
5 个视频
Budgeting, Timing, and Rotation6分钟
Ad Extensions, Callouts, and Call Extensions5分钟
Ad Groups3分钟
Writing and Launching an Ad8分钟
5 个阅读材料
Google Recommendations: Are They Helping or Hurting?20分钟
Google Ads: Automated Bidding20分钟
Demographic Targeting for Search Campaigns20分钟
Online Study Guide1 小时 30 分
Online Certification1小时
4
完成时间为 1 小时

Google Ads Campaigns

3 个视频 (总计 11 分钟), 3 个阅读材料
3 个视频
Optimizing Ad Copy1分钟
Negative Keywords3分钟
3 个阅读材料
Guide to Setting Up Adwords Account10分钟
Adwords Account Structure Guide10分钟
Google Ads Campai10分钟

讲师

Avatar

Chris J. Vargo

Assistant Professor
College of Media, Communication and Information
Avatar

Harsha Gangadharbatla

Associate Professor
Advertising, Public Relations and Media Design

关于 科罗拉多大学波德分校

CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies....

关于 Digital Advertising Strategy 专项课程

This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk....
Digital Advertising Strategy

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