课程信息
对于国际工作环境不熟悉的商务专业人士,普遍需要的能力是能写发表新产品的行动方案。在这工作实务,有一人必须和公司内的各不同的部门沟通,包括财务和营销部。在这总计划案,你将写一份发表新产品的行动方案。这计划将包含: ● 项目现况报告 ● 营销活动 ● 项目的基本预算分析报告 ● 对管理阶层做项目阶段简报 这项目将提供机会让你应用本课程你所学的英语技能,提升你目前工作所要求的有用文件,或是用一份文件来当作范例,可呈现出你的新能力和技能。 A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include: · A project status report · A copy of the marketing campaign · A basic budget analysis for the project · A short presentation for upper management with details on the project’s status This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills. ...
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Intermediate Level

中级

Clock

Approx. 15 hours to complete

建议:5 weeks of study, 3-5 hours/week...
Comment Dots

Chinese (Simplified)

字幕:Chinese (Simplified), English...
Globe

100% 在线课程

立即开始,按照自己的计划学习。
Calendar

可灵活调整截止日期

根据您的日程表重置截止日期。
Intermediate Level

中级

Clock

Approx. 15 hours to complete

建议:5 weeks of study, 3-5 hours/week...
Comment Dots

Chinese (Simplified)

字幕:Chinese (Simplified), English...

教学大纲 - 您将从这门课程中学到什么

Week
1
Clock
完成时间为 12 小时

Week 1 CEO, CFO, and CMO

All Executives Produce Same Deliverables in Week 1...
Reading
6 个视频(共 32 分钟), 5 个阅读材料, 7 个测验
Video6 个视频
Top Tier Success - Advice for Learners2分钟
Example Submission and Feedback (D1)7分钟
Example Submission and Feedback (D2)8分钟
Example Submission and Feedback (D3)4分钟
Example Submission and Feedback (D4)7分钟
Reading5 个阅读材料
Building Toward the Capstone Portfolio and Presentation10分钟
Descriptions of Deliverables 1-4 (D1-4)10分钟
Skills Review ~ Cheat Sheet for Week 110分钟
CEO, CFO, CMO Support10分钟
Feedback Advice for Peer Reviews10分钟
Quiz2 个练习
C-Suite Collaboration10分钟
Quiz on Week 1 Expectations6分钟
Week
2
Clock
完成时间为 8 小时

Week 2 CEO / CFO / CMO Deliverables

CEO Track, CFO Track, CMO Track Lessons and Assignments...
Reading
4 个视频(共 23 分钟), 5 个阅读材料, 6 个测验
Video4 个视频
CEO: Example Submission and Feedback (D5 & D6)6分钟
CFO: Example Submission and Feedback (D5 & D6)6分钟
CMO: Example Submission and Feedback (D5 & D6)7分钟
Reading5 个阅读材料
CEO, CFO, and CMO Action Items ~ IPW Update10分钟
Skills Review ~ Week 2 Cheat Sheet10分钟
CEO Support: Agenda and Email Writing10分钟
CFO Support: SWOT Analysis Article and Slide Presentation (D5 &D6)10分钟
CMO Support: Advice for Marketing/Sales Calendar of Events (D5 & D6)10分钟
Quiz3 个练习
CEO: Quiz on Week 2 Expectations4分钟
CFO: Quiz on Week 2 Expectations4分钟
CMO: Quiz on Week 2 Expectations4分钟
Week
3
Clock
完成时间为 14 小时

Week 3 CEO / CFO / CMO Deliverables

CEO Track, CFO Track, CMO Track Lessons and Assignments...
Reading
7 个视频(共 28 分钟), 8 个阅读材料, 9 个测验
Video7 个视频
Example Submission and Feedback (D7)4分钟
Example Submission and Feedback (D8)3分钟
Example Submission and Feedback (D7)4分钟
Example Submission and Feedback (D8)5分钟
Example Submission and Feedback (D7)4分钟
Example Submission and Feedback (D8)2分钟
Reading8 个阅读材料
CEO, CFO, and CMO Action Items ~ IPW Update10分钟
Skills Review ~ Week 3 Cheat Sheet10分钟
CEO Support: Help with "Why" Statement (D7)10分钟
CEO Support: Help with your Mission Statement (D8)10分钟
CFO Support: Help with "Why" Statement (D7)10分钟
CFO Support: Help with Success Factors (D8, D9)10分钟
CMO Support: Help with "Why" Statement (D7)10分钟
CMO Support: Help with Market Analysis (D8)10分钟
Quiz3 个练习
CEO: Quiz on Week 3 Expectations4分钟
CFO: Quiz on Week 3 Expectations4分钟
CMO: Quiz on Week 3 Expectations4分钟
Week
4
Clock
完成时间为 8 小时

Week 4 CEO / CFO / CMO Deliverables

CEO Track, CFO Track, CMO Track Lessons and Assignments...
Reading
4 个视频(共 22 分钟), 5 个阅读材料, 6 个测验
Video4 个视频
CEO Example Submission and Feedback (D9 & D10)7分钟
CFO Example Submission and Feedback (D9 &10)6分钟
CMO: Example Submission and Feedback (D9 &10)5分钟
Reading5 个阅读材料
CEO, CFO, and CMO Action Items ~ IPW Update10分钟
Skills Review ~ Week 4 Cheat Sheet10分钟
CEO Support: Help with your Elevator Pitch (D9 & D10)10分钟
CFO Support: Help with a Financial Report using a Chart or Graph (D9 & D10)10分钟
CMO Support: Help with Mock Up of Marketing/Sales Piece (D9 & D10)10分钟
Quiz3 个练习
CEO: Quiz on Week 4 Expectations4分钟
CFO: Quiz on Week 4 Expectations4分钟
CMO: Quiz on Week 4 Expectations6分钟

讲师

Andrea Mürau Haraway

International Educator
Arizona State University, Global Launch

Wanda Huber

International Educator
Arizona State University Global Launch

Jenny Young

International Educator
Arizona State University Global Launch

关于 Arizona State University

Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it. ...

关于 商务英语课程 Business English 专项课程

本专业化课程可作为商务英语导论,你将学到各项主题沟通,例如管理、财务和营销。你也将会写提案、执行摘要和营销数据。你也会学到所需的语言结构来召开会议、达到销售目标、以及和其他企业交易谈判。在总体计划案,你将用英文来应用这些技能来沟通和发表新产品,并确认商务执行部门使用多样化的语言能力工具,可实际运用在商务情境和各种的实用状况。 This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas....
商务英语课程 Business English

常见问题

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • This specialization was designed for business professionals and executives with an intermediate level of English. This means you can hold basic conversations in English, you can read, understand, and write simple emails, and you can understand some of what you hear in the English language news.

    More specifically, your linguistic competence can be measured by your scores on the TOEFL iBT or IELTS exams. A minimum score of 4 on the IELTS exam or 31 or higher on the TOEFL iBT exam indicate an intermediate level. (Obtaining official test scores is not necessary to participate in the specialization. These scores serve only as a point of reference for learners.)

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