In Course 3 of this Specialization you will first of all learn about Social Impact Assessment. Hence you will be able to develop a method to evaluate the social mission that you achieve while implementing your business plan. Next you will outline an appropriate communication strategy for your social enterprise and will demonstrate how to market your products and services to beneficiaries and other customers. Here you will employ an adaptable communication strategy as you move from early adopters to a broader market share.
提供方
公益创业 专项课程哥本哈根商学院
提供方
哥本哈根商学院
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
教学大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
Introduction to Social Impact Assessment
Welcome to the final Course of this Social Entrepreneurship Specialization. In this session you will be introduced to the topic of measuring the social impact of a venture. You are asked to apply your knowledge to the case of Specialisterne and frame your business plan by writing the executive summary.
完成时间为 3 小时
4 个视频 （总计 23 分钟）, 1 个阅读材料, 1 个测验
4 个视频
Teamwork & Introduction to Module 12分钟
Introduction to Social Impact Assessment | Simone Petersen10分钟
Group reformation | Babele | Peer evaluation exam4分钟
1 个阅读材料
SROI – A Review of Methods | Danish Social Capital Fund25分钟
完成时间为 3 小时
Measuring Social Impact
Welcome to Module 2. In this week we will delve deeper into social impact assessment. We encourage you to explore your possibilities as you grow and try to find indicators for your activities. It is crucial to understand and document how societal value is created. Most startups do not yet have any actual impact that can be measured, therefore, it is important to spell out your “theory of change” as clearly as possible and to back it up with data if possible. Relevant data would substantially strengthen your position in terms of investors, stakeholders as well as your communication and marketing strategy.
完成时间为 3 小时
6 个视频 （总计 41 分钟）, 1 个阅读材料, 1 个测验
6 个视频
Social Impact Assessment - A UK Perspective5分钟
Social Impact Assessment - A US Perspective5分钟
Mark Norbury (UnLtd) on impact evaluation & measurement2分钟
Start working on your Social Impact Assessment4分钟
Introduction to Fair Trade | Optional Case Assignment | Peer Evaluation Exam8分钟
1 个阅读材料
Check out: SIAhub10分钟
完成时间为 4 小时
How Social Enterprises Communicate
Welcome to Module 3! In this week we will talk about how social enterprises communicate about their products and their impact. The case about CaféDirect will be presented and you will be encouraged to think about your own communication strategy. Finally we will kick-off the topic about growth and replication.
完成时间为 4 小时
6 个视频 （总计 38 分钟）, 2 个阅读材料, 1 个测验
6 个视频
How the Cafédirect Story continues | Bob Doherty & Iain Davis9分钟
Identify with whom you will communicate and why5分钟
3 Strategies to Replicate Social Enterprises6分钟
Assignment Instructions1分钟
Replication Strategy for Specialisterne - Henrik Thomsen4分钟
2 个阅读材料
Specialisterne (B): Replicating a Social Enterprise Success45分钟
Growing social enterprise20分钟
完成时间为 3 小时
Growth and Replication of Social Enterprises
Welcome! In week 4 we will talk about how social enterprises can replicate their social innovations. We will focus on the case of Specialisterne, which demonstrates that also mixed approaches can be valuable and we will also listen to best-practice examples of India and the U.S. Finally you will be asked to give advice about the the Mobility CarSharing case.
完成时间为 3 小时
6 个视频 （总计 43 分钟）
6 个视频
Diversity and Inclusion at SAP | Anka Wittenberg5分钟
Best-practice examples India | Anirudh Agrawal4分钟
Best-practice example U.S. | Norris Krueger5分钟
Develop Your Growth & Replication Strategy4分钟
Assignment Instructions5分钟
关于 公益创业 专项课程
In this specialization you will learn how to create societal impact through Social Entrepreneurship. Social Entrepreneurship describes the discovery and sustainable exploitation of opportunities to create social change. We will introduce you to examples of Social Entrepreneurship and guide you through the process of establishing a venture to address a social or environment problem. You will form of team and study a problematic issue to learn more about the source of the problem. We will equip you with frameworks identifying opportunities, support your team, and outlining your idea. You will develop your idea and iterate on your business model throughout the Specialization, and conclude with completing a business plan.
常见问题
我什么时候能够访问课程视频和作业？
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
有助学金吗？
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