In Course 3 of this Specialization you will first of all learn about Social Impact Assessment. Hence you will be able to develop a method to evaluate the social mission that you achieve while implementing your business plan. Next you will outline an appropriate communication strategy for your social enterprise and will demonstrate how to market your products and services to beneficiaries and other customers. Here you will employ an adaptable communication strategy as you move from early adopters to a broader market share.
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第 3 门课程（共 3 门）
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初级
完成时间大约为11 小时
英语（English）
字幕：英语（English）
提供方
哥本哈根商学院
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
教学大纲 - 您将从这门课程中学到什么
完成时间为 3 小时
Introduction to Social Impact Assessment
Welcome to the final Course of this Social Entrepreneurship Specialization. In this session you will be introduced to the topic of measuring the social impact of a venture. You are asked to apply your knowledge to the case of Specialisterne and frame your business plan by writing the executive summary.
完成时间为 3 小时
4 个视频 （总计 23 分钟）, 1 个阅读材料, 1 个测验
4 个视频
Teamwork & Introduction to Module 12分钟
Introduction to Social Impact Assessment | Simone Petersen10分钟
Group reformation | Babele | Peer evaluation exam4分钟
1 个阅读材料
SROI – A Review of Methods | Danish Social Capital Fund25分钟
完成时间为 3 小时
Measuring Social Impact
Welcome to Module 2. In this week we will delve deeper into social impact assessment. We encourage you to explore your possibilities as you grow and try to find indicators for your activities. It is crucial to understand and document how societal value is created. Most startups do not yet have any actual impact that can be measured, therefore, it is important to spell out your “theory of change” as clearly as possible and to back it up with data if possible. Relevant data would substantially strengthen your position in terms of investors, stakeholders as well as your communication and marketing strategy.
完成时间为 3 小时
6 个视频 （总计 41 分钟）, 1 个阅读材料, 1 个测验
6 个视频
Social Impact Assessment - A UK Perspective5分钟
Social Impact Assessment - A US Perspective5分钟
Mark Norbury (UnLtd) on impact evaluation & measurement2分钟
Start working on your Social Impact Assessment4分钟
Introduction to Fair Trade | Optional Case Assignment | Peer Evaluation Exam8分钟
1 个阅读材料
Check out: SIAhub10分钟
完成时间为 4 小时
How Social Enterprises Communicate
Welcome to Module 3! In this week we will talk about how social enterprises communicate about their products and their impact. The case about CaféDirect will be presented and you will be encouraged to think about your own communication strategy. Finally we will kick-off the topic about growth and replication.
完成时间为 4 小时
6 个视频 （总计 38 分钟）, 2 个阅读材料, 1 个测验
6 个视频
How the Cafédirect Story continues | Bob Doherty & Iain Davis9分钟
Identify with whom you will communicate and why5分钟
3 Strategies to Replicate Social Enterprises6分钟
Assignment Instructions1分钟
Replication Strategy for Specialisterne - Henrik Thomsen4分钟
2 个阅读材料
Specialisterne (B): Replicating a Social Enterprise Success45分钟
Growing social enterprise20分钟
完成时间为 3 小时
Growth and Replication of Social Enterprises
Welcome! In week 4 we will talk about how social enterprises can replicate their social innovations. We will focus on the case of Specialisterne, which demonstrates that also mixed approaches can be valuable and we will also listen to best-practice examples of India and the U.S. Finally you will be asked to give advice about the the Mobility CarSharing case.
完成时间为 3 小时
6 个视频 （总计 43 分钟）
6 个视频
Diversity and Inclusion at SAP | Anka Wittenberg5分钟
Best-practice examples India | Anirudh Agrawal4分钟
Best-practice example U.S. | Norris Krueger5分钟
Develop Your Growth & Replication Strategy4分钟
Assignment Instructions5分钟
关于 公益创业 专项课程
In this specialization you will learn how to create societal impact through Social Entrepreneurship. Social Entrepreneurship describes the discovery and sustainable exploitation of opportunities to create social change. We will introduce you to examples of Social Entrepreneurship and guide you through the process of establishing a venture to address a social or environment problem. You will form of team and study a problematic issue to learn more about the source of the problem. We will equip you with frameworks identifying opportunities, support your team, and outlining your idea. You will develop your idea and iterate on your business model throughout the Specialization, and conclude with completing a business plan.
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