课程信息
4.8
167 个评分
22 个审阅
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为15 小时

建议:4 hours/week...
可选语言

英语(English)

字幕:英语(English)

您将获得的技能

Business ModelInnovationBusiness ValueInnovation Management
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为15 小时

建议:4 hours/week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 1 小时

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
Reading
1 个视频 (总计 9 分钟), 5 个阅读材料, 1 个测验
Reading5 个阅读材料
Syllabus10分钟
About the Discussion Forums10分钟
Glossary10分钟
Description of Organizations and Brands10分钟
Social Media10分钟
Quiz1 个练习
Orientation Quiz10分钟
完成时间(小时)
完成时间为 2 小时

Module 1: Finding Your Innovation Sweet Spot: Crafting a Great Value Proposition

The first module will essentially lay the foundation for the strategic innovation course. You will gain an understanding of the concept of strategic innovation and the building blocks of innovation. You will also learn about prospect theory and how it relates to developing successful winning innovations. Finally, you will learn about developing customer value propositions that form the basis of delivering unique value to consumers....
Reading
7 个视频 (总计 79 分钟), 2 个阅读材料, 5 个测验
Video7 个视频
A Concise Framework to Analyze Innovation Problems - Part 25分钟
Prospect Theory: Minimizing Losses and Maximizing Gains22分钟
Marketing Myopia: Focus on "Needs" for Long-Term Advantage13分钟
Developing a Value Proposition - Part 112分钟
Developing a Value Proposition - Part 210分钟
The Case of DeWalt Tools5分钟
Reading2 个阅读材料
Module 1 Overview10分钟
Module 1 Readings10分钟
Quiz5 个练习
Lesson 1-1 Practice Quiz4分钟
Lesson 1-2 Practice Quiz6分钟
Lesson 1-3 Practice Quiz4分钟
Lesson 1-4 Practice Quiz6分钟
Module 1 Quiz22分钟
2
完成时间(小时)
完成时间为 4 小时

Module 2: There Is More to a Product Than Just Function: Assessing Industry Trends

The second module will focus on a detailed view of innovation and how it relates to the various stakeholders, including consumers, firms, and the overall industry. More importantly, you will learn to assess industry context as you make important innovation decisions. First, you will gain an understanding of concept of the innovation adoption lifecycle and how innovations diffuse in a population of consumers. Then, you will learn about the concepts of the tipping points in an innovation lifecycle, i.e., sales takeoff and firm takeoff for an innovation in a particular new-to-the-world industry. Next, we will study the “failure framework” to examine issues of “overshooting” consumer demand by firms by mapping product performance and consumer expectations trajectories in an innovation context. Finally, you will learn about the different types of innovations and understand the concept of dominant design....
Reading
7 个视频 (总计 58 分钟), 2 个阅读材料, 6 个测验
Video7 个视频
Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 19分钟
Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 210分钟
Mapping Performance and Expectations in an Innovation Context - Part 18分钟
Mapping Performance and Expectations in an Innovation Context - Part 27分钟
Types of Innovations8分钟
The Evolution of the PC Industry7分钟
Reading2 个阅读材料
Module 2 Overview10分钟
Module 2 Readings10分钟
Quiz5 个练习
Lesson 2-1 Practice Quiz4分钟
Lesson 2-2 Practice Quiz6分钟
Lesson 2-3 Practice Quiz6分钟
Lesson 2-4 Practice Quiz2分钟
Module 2 Quiz20分钟
3
完成时间(小时)
完成时间为 2 小时

Module 3: Developing Winning Products: Sometimes Less Is More

The third module will touch upon the innovation adoption lifecycle, moving further into managing new product innovations. Beginning with the concept of crossing the chasm, you will learn about the trajectory of a product across the various stages in its life cycle. We will also discuss the process of customer journey mapping and its application in innovative product development. You will learn about developing innovative products from the nascent stages to the mature stages to achieve the perfect product-market fit. Next, we will study the product configuration map to understand its implications in building winning products. ...
Reading
5 个视频 (总计 61 分钟), 2 个阅读材料, 5 个测验
Video5 个视频
Customer Journey Maps: Identifying Moments of Truth15分钟
General Philosophy About Building Great Products7分钟
Product Configuration Maps: How to Develop Winning Products17分钟
The Case of Wikipedia11分钟
Reading2 个阅读材料
Module 3 Overview10分钟
Module 3 Readings10分钟
Quiz5 个练习
Lesson 3-1 Practice Quiz6分钟
Lesson 3-2 Practice Quiz4分钟
Lesson 3-3 Practice Quiz4分钟
Lesson 3-4 Practice Quiz6分钟
Module 3 Quiz20分钟
4
完成时间(小时)
完成时间为 4 小时

Module 4: Executing Innovative Business Models: The Whole Is Bigger Than the Sum of Its Parts

With the fourth module, we will examine the elements of a business model. A business model is highly critical to the success of a company. You will learn about the advantages of a well-articulated innovative business model and how it can be constructed depending on the company capabilities and customer sensibilities. We will look at individual components of a business model and understand the necessity for developing synergies between each of the components. We will then focus on understanding a popular framework called the business model canvas. Finally, we will discuss the specific steps in designing cutting-edge business models through detailed analysis of several examples. ...
Reading
7 个视频 (总计 67 分钟), 2 个阅读材料, 5 个测验
Video7 个视频
How Do Innovative Business Models Help Companies? - Part 211分钟
Elements of a Business Model and Business Model Canvas - Part 15分钟
Elements of a Business Model and Business Model Canvas - Part 29分钟
Designing Innovative Business Models - Part 17分钟
Designing Innovative Business Models - Part 29分钟
The Case of the Newspaper Industry10分钟
Reading2 个阅读材料
Module 4 Overview10分钟
Module 4 Readings10分钟
Quiz4 个练习
Lesson 4-1 Practice Quiz6分钟
Lesson 4-2 Practice Quiz6分钟
Lesson 4-3 Practice Quiz6分钟
Module 4 Quiz24分钟
完成时间(小时)
完成时间为 5 分钟

Course Conclusion

...
Reading
4.8
22 个审阅Chevron Right

热门审阅

创建者 GPMay 5th 2018

Exceptional course. Interesting and chock-full of new ideas that can easily be put to practical use in solving management, process, and organizational challenges -- any why there are challenges.

创建者 MMMay 20th 2017

One of the better courses I've taken. Combined with UIUC live sessions (for iMBA students), the content makes even more sense and has much better relevance.

讲师

Avatar

Raj Echambadi

Alan J. and Joyce D. Baltz Professor | Sr. Associate Dean for Strategic Innovation
Department of Business Administration, College of Business
Avatar

E. Geoffrey Love

Associate Professor
Department of Business Administration, Gies College of Business
Graduation Cap

立即开始攻读硕士学位

此 课程 隶属于 University of Illinois at Urbana-Champaign 提供的 100% 在线 Master of Business Administration (iMBA)。如果您被录取参加全部课程,您的课程将计入您的学位学习进程。

关于 University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

关于 Innovation: From Creativity to Entrepreneurship 专项课程

In a world characterized by volatility, uncertainty, complexity, and ambiguity, leaders require innovation skills. Thinking flexibly and developing an entrepreneurial mindset are critical to thriving in uncertain business environments. This specialization addresses how to recognize and question assumptions and constraints so as to identify and capitalize on opportunities. Innovation is needed within existing organizations and to found new organizations. Learning to change the rules of the game by creating innovative value propositions and discovering new market positions for sustained competitive advantage are some of the actionable lessons in this specialization. This specialization will be of value to both aspiring and practicing entrepreneurs as well as employees in established firms who are interested in becoming innovative leaders in an interconnected world....
Innovation: From Creativity to Entrepreneurship

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