课程信息
19,451 次近期查看

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为15 小时

建议:4 hours/week...

英语(English)

字幕:英语(English)

您将获得的技能

Business ModelInnovationBusiness ValueInnovation Management

100% 在线

立即开始,按照自己的计划学习。

可灵活调整截止日期

根据您的日程表重置截止日期。

完成时间大约为15 小时

建议:4 hours/week...

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间为 1 小时

Course Orientation

2 个视频 (总计 13 分钟), 4 个阅读材料, 1 个测验
2 个视频
Welcome from Professor Raj Echambadi!9分钟
4 个阅读材料
Syllabus10分钟
About the Discussion Forums10分钟
Glossary10分钟
Description of Organizations and Brands10分钟
1 个练习
Orientation Quiz10分钟
完成时间为 3 小时

Module 1: Finding Your Innovation Sweet Spot: Crafting a Great Value Proposition

9 个视频 (总计 88 分钟), 2 个阅读材料, 5 个测验
9 个视频
A Concise Framework to Analyze Innovation Problems - Part 19分钟
A Concise Framework to Analyze Innovation Problems - Part 25分钟
Prospect Theory: Minimizing Losses and Maximizing Gains22分钟
Marketing Myopia: Focus on "Needs" for Long-Term Advantage13分钟
Developing a Value Proposition - Part 112分钟
Developing a Value Proposition - Part 210分钟
The Case of DeWalt Tools5分钟
Module 1 Summary4分钟
2 个阅读材料
Module 1 Overview10分钟
Module 1 Readings10分钟
5 个练习
Lesson 1-1 Practice Quiz4分钟
Lesson 1-2 Practice Quiz6分钟
Lesson 1-3 Practice Quiz4分钟
Lesson 1-4 Practice Quiz6分钟
Module 1 Quiz22分钟
2
完成时间为 4 小时

Module 2: There Is More to a Product Than Just Function: Assessing Industry Trends

9 个视频 (总计 67 分钟), 2 个阅读材料, 6 个测验
9 个视频
Innovation Adoption Lifecycle5分钟
Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 19分钟
Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 210分钟
Mapping Performance and Expectations in an Innovation Context - Part 18分钟
Mapping Performance and Expectations in an Innovation Context - Part 27分钟
Types of Innovations8分钟
Module 2 Summary4分钟
The Evolution of the PC Industry7分钟
2 个阅读材料
Module 2 Overview10分钟
Module 2 Readings10分钟
5 个练习
Lesson 2-1 Practice Quiz4分钟
Lesson 2-2 Practice Quiz6分钟
Lesson 2-3 Practice Quiz6分钟
Lesson 2-4 Practice Quiz2分钟
Module 2 Quiz20分钟
3
完成时间为 2 小时

Module 3: Developing Winning Products: Sometimes Less Is More

7 个视频 (总计 70 分钟), 2 个阅读材料, 5 个测验
7 个视频
Crossing Over from Niche Markets to Mass-Market Dominance9分钟
Customer Journey Maps: Identifying Moments of Truth15分钟
General Philosophy About Building Great Products7分钟
Product Configuration Maps: How to Develop Winning Products17分钟
Module 3 Summary4分钟
The Case of Wikipedia11分钟
2 个阅读材料
Module 3 Overview10分钟
Module 3 Readings10分钟
5 个练习
Lesson 3-1 Practice Quiz6分钟
Lesson 3-2 Practice Quiz4分钟
Lesson 3-3 Practice Quiz4分钟
Lesson 3-4 Practice Quiz6分钟
Module 3 Quiz20分钟
4
完成时间为 4 小时

Module 4: Executing Innovative Business Models: The Whole Is Bigger Than the Sum of Its Parts

9 个视频 (总计 74 分钟), 2 个阅读材料, 5 个测验
9 个视频
How Do Innovative Business Models Help Companies? - Part 112分钟
How Do Innovative Business Models Help Companies? - Part 211分钟
Elements of a Business Model and Business Model Canvas - Part 15分钟
Elements of a Business Model and Business Model Canvas - Part 29分钟
Designing Innovative Business Models - Part 17分钟
Designing Innovative Business Models - Part 29分钟
Module 4 Summary4分钟
The Case of the Newspaper Industry10分钟
2 个阅读材料
Module 4 Overview10分钟
Module 4 Readings10分钟
4 个练习
Lesson 4-1 Practice Quiz6分钟
Lesson 4-2 Practice Quiz6分钟
Lesson 4-3 Practice Quiz6分钟
Module 4 Quiz24分钟
完成时间为 9 分钟

Course Conclusion

1 个视频 (总计 4 分钟)
4.8
50 条评论Chevron Right

33%

完成这些课程后已开始新的职业生涯

25%

通过此课程获得实实在在的工作福利

来自Strategic Innovation: Building and Sustaining Innovative Organizations的热门评论

创建者 TNov 5th 2019

I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.

创建者 GLFeb 21st 2019

The course is great! The product cycle, business model and the tool that this Innovation course offers makes total sense and are useful to help you track your way to success on innovation segment.

讲师

Avatar

Raj Echambadi

Alan J. and Joyce D. Baltz Professor | Sr. Associate Dean for Strategic Innovation
Department of Business Administration, College of Business
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E. Geoffrey Love

Associate Professor
Department of Business Administration, Gies College of Business

立即开始攻读硕士学位

此 课程 隶属于 伊利诺伊大学香槟分校 提供的 100% 在线 Master of Business Administration (iMBA)。如果您被录取参加全部课程,您的课程将计入您的学位学习进程。

关于 伊利诺伊大学香槟分校

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

关于 Innovation: From Creativity to Entrepreneurship 专项课程

In a world characterized by volatility, uncertainty, complexity, and ambiguity, leaders require innovation skills. Thinking flexibly and developing an entrepreneurial mindset are critical to thriving in uncertain business environments. This specialization addresses how to recognize and question assumptions and constraints so as to identify and capitalize on opportunities. Innovation is needed within existing organizations and to found new organizations. Learning to change the rules of the game by creating innovative value propositions and discovering new market positions for sustained competitive advantage are some of the actionable lessons in this specialization. This specialization will be of value to both aspiring and practicing entrepreneurs as well as employees in established firms who are interested in becoming innovative leaders in an interconnected world....
Innovation: From Creativity to Entrepreneurship

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