课程信息
4.8
205 个评分
55 个审阅
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为25 小时

建议:6 weeks of study, 3-4 hours / week...
可选语言

英语(English)

字幕:英语(English)
100% 在线

100% 在线

立即开始,按照自己的计划学习。
可灵活调整截止日期

可灵活调整截止日期

根据您的日程表重置截止日期。
完成时间(小时)

完成时间大约为25 小时

建议:6 weeks of study, 3-4 hours / week...
可选语言

英语(English)

字幕:英语(English)

教学大纲 - 您将从这门课程中学到什么

1
完成时间(小时)
完成时间为 4 小时

What is Transmedia Storytelling?

This module will introduce you to the instructors of this course, and give you an understanding of how the course works and what you will learn. We will also introduce you to what Transmedia Storytelling is and how it is important to the way we interact and communicate. We’ll explain the anatomy of story and the importance of developing a narrative, and show you some examples of contemporary transmedia storytelling. The information in this module will form the backbone of your own transmedia strategy that you will develop over the duration of the course....
Reading
21 个视频 (总计 129 分钟), 12 个阅读材料
Video21 个视频
Professional advice on getting started4分钟
Brian Seth Hurst - Conspiracy for Good11分钟
Susan Bonds - Why so serious? Transmedia promotion for The Dark Knight7分钟
Henry Jenkins - The Matrix. An example of a transmedia world3分钟
Mikey Leung - The Darwin Aboriginal Art Fair10分钟
Scott Snibbe - Biophilia, a transmedia story of music, technology and nature2分钟
Key Concept - What is transmedia storytelling?12分钟
An industry perspective of transmedia storytelling7分钟
Henry Jenkins - The benefits of a transmedia approach2分钟
Henry Jenkins - The importance of collaboration in the creative process2分钟
Commercialism11分钟
Copyright and transmedia storytelling2分钟
Geoffrey Long - The future of the term 'transmedia'2分钟
Henry Jenkins - What defines a successful transmedia project?1分钟
Key Concept - The anatomy of story15分钟
Henry Jenkins - How a transmedia strategy enriches a story3分钟
Tom Ellard - Important elements of story6分钟
Tom Ellard - Story structure and the hero’s journey3分钟
Tom Ellard - The role of memory, imagery and emotion in understanding story5分钟
Henry Jenkins - World building4分钟
Reading12 个阅读材料
Course Overview5分钟
Important note about the assignments in the course5分钟
Join the transmedia storytelling MOOC community!5分钟
Meet your academic instructors5分钟
Meet our industry partner - X Media Lab5分钟
Meet the industry contributors10分钟
Special thanks and acknowledgements5分钟
Key points to remember from this lesson5分钟
Module 1 Lesson 2 Useful links and resources30分钟
Key points to remember from this lesson5分钟
Module 1 Lesson 3 Useful links and resources30分钟
Key points to remember from this lesson5分钟
2
完成时间(小时)
完成时间为 5 小时

Creative Ideas Generation - Building a Storyworld

This module introduces you to creative thinking techniques that you can use to help you develop a cohesive and rich story narrative. You’ll explore important models of creative thinking, along with different tools and techniques that can help you expand your narrative into a storyworld that will become the basis of an effective transmedia strategy....
Reading
17 个视频 (总计 100 分钟), 8 个阅读材料, 1 个测验
Video17 个视频
Narrative and story4分钟
Charles Santoso - Six word stories1分钟
Key Concept - Three tools for creating content7分钟
Developing and communicating ideas6分钟
Charles Santoso - Conceptual blending8分钟
Stuart Samuels - What is an idea?6分钟
Key Concept - Developing your conceptual story idea with content6分钟
The importance of a strong central narrative8分钟
Charles Santoso - Creativity techniques4分钟
Sergio Paez - The role of visual storytelling3分钟
Mikey Leung - Planning and testing your story3分钟
Key Concept - Working creatively in storyworlds by using constraints3分钟
Building a storyworld6分钟
Charles Santoso - Storytelling and seed ideas9分钟
Susan Bonds - The process of developing a transmedia story7分钟
Mikey Leung - Using storyworlds in transmedia social campaigns3分钟
Reading8 个阅读材料
Module 2 Lesson 1 Useful links and resources30分钟
Key points to remember from this lesson5分钟
Module 2 Lesson 2 Useful links and resources30分钟
Key points to remember from this lesson5分钟
Module 2 Lesson 3 Useful links and resources30分钟
Key points to remember from this lesson5分钟
Module 2 Lesson 4 Useful links and resources30分钟
Key points to remember from this lesson5分钟
3
完成时间(小时)
完成时间为 4 小时

Understanding a Transmedia Audience

Understanding the different audiences that engage with elements of a transmedia experience can help develop and improve the reach and impact of your storyworld. This module explores the concepts of ethnography and participatory design as a means of identifying, engaging, and learning from your audience, to help you to focus your strategy to better meet their needs. ...
Reading
13 个视频 (总计 68 分钟), 6 个阅读材料, 1 个测验
Video13 个视频
Audience in transmedia storytelling7分钟
Connecting audience with story6分钟
Henry Jenkins - The collective intelligence of a transmedia audience4分钟
Key Concept - Understanding the audience using ethnography3分钟
The changing nature of audience4分钟
Mikey Leung - Identifying and engaging your audience2分钟
Henry Jenkins - Developing strategy for engaging multiple types of audience5分钟
John McGhee - Identifying and understanding user groups for virtual reality (VR) medical visualisations7分钟
Key Concept - Understanding the audience using participatory design5分钟
Mikey Leung - The potential of transmedia storytelling for audience engagement2分钟
Maya Zuckerman - Rapid prototyping2分钟
Cindi Drennan - The Departure. A case study of engaging a community in participatory design6分钟
Reading6 个阅读材料
Module 3 Lesson 1 Useful links and resources30分钟
Key points to remember from this lesson5分钟
Module 3 Lesson 2 Useful links and resources30分钟
Key points to remember from this lesson5分钟
Module 3 Lesson 3 Useful links and resources30分钟
Key points to remember from this lesson5分钟
4
完成时间(小时)
完成时间为 4 小时

The Transmedia User Experience

The success of your project is ultimately determined by the quality of the audience's experience. Will your transmedia strategy capture people’s imagination and continue to engage them in multiple facets of the larger storyworld over time? In this module you will being to think about how the convergence of narrative, audience, and technology affects the design of a transmedia strategy. You will also explore theories and frameworks that will help you better understand how to design and evaluate engaging, persuasive and enjoyable transmedia user experiences....
Reading
12 个视频 (总计 66 分钟), 6 个阅读材料, 1 个测验
Video12 个视频
Tracey Taylor - Group interactive experiences4分钟
Henry Jenkins - Orientation. Unifying a transmedia story experience3分钟
Key Concept - Getting a grip on experience11分钟
Tom Ellard - Advice about audience engagement2分钟
Catherine Fargher - Evaluating user engagement5分钟
Key Concept - Designing the transmedia user journey7分钟
Henry Jenkins - Continuity and expectation in the transmedia user experience3分钟
Designing cohesive experiences for multiple audiences11分钟
Tom Ellard - Translating stories across different media1分钟
Steve Peters - Ethics in transmedia storytelling2分钟
Catherine Fargher - Designing for participation4分钟
Reading6 个阅读材料
Module 4 Lesson 1 Useful links and resources30分钟
Key points to remember from this lesson5分钟
Module 4 Lesson 2 Useful links and resources30分钟
Key points to remember from this lesson5分钟
Module 4 Lesson 3 Useful links and resources30分钟
Key points to remember from this lesson5分钟
4.8
55 个审阅Chevron Right
职业方向

50%

完成这些课程后已开始新的职业生涯
工作福利

67%

通过此课程获得实实在在的工作福利

热门审阅

创建者 LLMar 23rd 2018

Very engaging. I have not seen this level of interviewing before. It's very educational and intensive. But less so on the education side, more on the motivational one. -L

创建者 EKSep 11th 2017

this is one of the best courses I have ever taken. So professional, helpful, insightful yet encouraging. Totally a must-take if you interested in content marketing.

讲师

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Associate Professor Simon McIntyre

Associate Dean Education
UNSW Sydney | Art & Design
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Dr Ollie Bown

Senior Lecturer
UNSW Australia | Art & Design
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Emma Robertson

Associate Professor
UNSW | Art & Design
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Dr Geoge Khut

Lecturer
UNSW | Art & Design
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Dr Jeffrey Koh

Associate Lecturer
UNSW | Art and Design (formerly)

关于 UNSW Sydney (The University of New South Wales)

UNSW Sydney, based in Sydney Australia, was established in 1949 and is one of Australia’s leading research and teaching universities with more than 50,000 students from over 120 countries. UNSW Sydney aspires to provide students with an outstanding educational experience, which both reflects our strong traditions of excellence, innovation and social justice, and builds on our strengths in scientific, technological and professional disciplines....

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