Who is this class for: This course is designed for creative professionals, students, or anyone interested in gaining an ‘inside’ understanding of leading industry storytelling practices in contemporary culture using digital and emerging technologies. If you have a great story idea for entertainment, marketing or social change and want to learn how to develop it into into an engaging multi-platform narrative experience that you can share with the world, then this is the course for you.


Created by:  UNSW Australia (The University of New South Wales)

  • Dr Simon McIntyre

    Taught by:  Dr Simon McIntyre, Director, Learning and Innovation

    UNSW Australia | Art & Design

  • Dr Ollie Bown

    Taught by:  Dr Ollie Bown, Senior Lecturer

    UNSW Australia | Art & Design

  • Emma Robertson

    Taught by:  Emma Robertson, Associate Professor

    UNSW | Art & Design

  • Dr Geoge Khut

    Taught by:  Dr Geoge Khut, Lecturer

    UNSW | Art & Design

  • Dr Jeffrey Koh

    Taught by:  Dr Jeffrey Koh, Associate Lecturer

    UNSW | Art and Design (formerly)
Commitment6 weeks of study, 3-4 hours / week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.8 stars
Average User Rating 4.8See what learners said
Syllabus

FAQs
How It Works
Coursework
Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers
Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.

Certificates
Certificates

Earn official recognition for your work, and share your success with friends, colleagues, and employers.

Creators
UNSW Australia (The University of New South Wales)
UNSW Australia, based in Sydney, was established in 1949 and is one of Australia’s leading research and teaching universities with more than 50,000 students from over 120 countries. UNSW aspires to provide students with an outstanding educational experience, which both reflects our strong traditions of excellence, innovation and social justice, and builds on our strengths in scientific, technological and professional disciplines.
Ratings and Reviews
Rated 4.8 out of 5 of 73 ratings

Thought provoking and great evidence presented about the evolving story of the merging of content delivery systems, globally to promote and preserve late capitalism in the first part of the 21st century.

I'm a storyteller, music and image maker with some experience in illustration and design. Technology has played a big part in what I do.

This course is an essential resource for anyone venturing into cross-platform storytelling.

The information contained in the curriculum come from seasoned professionals and invested academics. All of them are pushing the boundaries of what is possible in 2017 and reflecting on what the future of storytelling looks like.

I found plenty of ideas to help me draw a strategy for my own work, I highly recommended it.

This is an outstanding course and I highly recommend it to people who want to get familiar with the topic and also to those who want to start a career as a transmedia storyteller. The course structure is motivating and coherent (key concept explanations, interviews to a number of world leading transmedia professionals to learn practical tips and strategies, practical activities). Furthermore, recommended readings and sites are useful to complement the course material. Finally, there is a project for participants to apply their knowledge and creativity.

it is a detailed course that help the learner to understand the power of transmedia storytelling for promoting merchandise, social causes and ideas. It help to understand many concepts of marketing used in the creation of transmedia campaigns for products and services, it has a huge quantity of examples and experiences shared by professionals in the field which help a lot to understand how the concepts are used in the real world, it has a huge quantity of reading and extra materials that let you understand more deeply any topic of the course, the course staff engage on the discussion of the forums and provide feedback on your forum activities. This is one of the best courses that I ever took on Coursera, totally recommend it.