Designing effective interactive systems requires understanding the needs and capabilities of the people who will be using them. In this UX course we will focus on how to interact with users (or potential users) to understand what they need, what they currently do, what they love and hate, and examine human capabilities and behavior as they relate to UX design. Learners will be introduced to numerous techniques to gather data from and about users. This course is part of the User Experience (UX) Research and Design specialization offered on Coursera. What you'll learn: Find out what user needs assessments are, what qualitative research is, and how the two are related. Learn an end-to-end methodology for qualitative research that is suited for understanding user needs. The methodology includes knowledge of semi-structured interviews, in-situ observation, and affinity walls. Be exposed to good practices for conducting semi-structured interviews, in-situ observation, and affinity walls. Gain some experience with semi-structured interviews, in-situ observations, and affinity walls.
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教学大纲 - 您将从这门课程中学到什么
周
1完成时间为 4 小时
Lesson 1: Introduction and Qualitative Research Overview
3 个视频 （总计 18 分钟）, 5 个阅读材料, 4 个测验
3 个视频
1.2 Overview of Qualitative Research5分钟
1.3 User Needs Assessment Mini-Project4分钟
5 个阅读材料
Welcome Announcement10分钟
Course Syllabus10分钟
Help Us Learn More About You!10分钟
Mini-Project Assignment Handout10分钟
Stop! Did you score a 70% on your first peer assessment?10分钟
3 个练习
User Needs Assessment and Qualitative Research20分钟
Learn to Grade: Decide on a Mini-Project2分钟
Peer Review 1 Self-Check1分钟
周
2完成时间为 3 小时
Lesson 2: Interview Protocols
3 个视频 （总计 20 分钟）, 2 个阅读材料, 4 个测验
3 个视频
2.2 Components of an Interview Protocol7分钟
2.3 Good Practices for Interview Protocols10分钟
2 个阅读材料
Resource: Interview Protocol Template10分钟
Interview Protocol Assignment Handout10分钟
3 个练习
Interview Protocols20分钟
Learn to Grade: Write an Interview Protocol2分钟
Peer Review 2 Self-Check
周
3完成时间为 3 小时
Lesson 3: Interviews, Observation, and Data Extraction
5 个视频 （总计 40 分钟）, 2 个阅读材料, 3 个测验
5 个视频
3.2 Tips for Interviewing9分钟
3.3 Observing Users6分钟
Sample Think-Aloud Protocol3分钟
3.4 Extracting Data from Interview5分钟
2 个阅读材料
A Quick Note on the Upcoming Lecture10分钟
Interview and Data Extraction Assignment Handout10分钟
2 个练习
Interviewing Tips20分钟
Peer Review 3 Self-Check1分钟
周
4完成时间为 3 小时
Lesson 4: Affinity Walls and Analysis
2 个视频 （总计 15 分钟）, 2 个阅读材料, 3 个测验
2 个阅读材料
Affinity Wall Notes From the Previous Lecture10分钟
Affinity Wall Assignment Handout10分钟
2 个练习
Affinity Walls20分钟
Peer Review 4 Self-Check1分钟
4.7
22 条评论来自Understanding User Needs的热门评论
Interesting lectures and fun projects. I feel I learned a lot of useful info about conducting preliminary UX research with users.
I really like this lecturer, he gives lots of good examples and analogies for the principles taught in this course. Well done.
讲师
Kentaro Toyama
W K Kellogg Professor of Community Information and Associate Professor of InformationSchool of Information
关于 密歇根大学
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
关于 用户体验研究与设计 专项课程
Integrate UX Research and UX Design to create great products through understanding user needs, rapidly generating prototypes, and evaluating design concepts. Learners will gain hands-on experience with taking a product from initial concept, through user research, ideation and refinement, formal analysis, prototyping, and user testing, applying perspectives and methods to ensure a great user experience at every step.
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