- Marketing Strategy
- Data Analysis
- Marketing Mix Optimization
- Statistics for Marketing
- Advertising Effectiveness Evaluation
- Marketing
- Digital Marketing
- Python Programming
- Tableau Software
- Data Visualization (DataViz)
- Statistical Analysis
- Linear Regression
元营销分析 专业证书
Launch Your Career in Marketing Analytics. Build in-demand skills and gain credentials to go from beginner to job-ready in 5 months or less. No degree or prior experience required.
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您将学到的内容有
Collect, sort, evaluate, and visualize marketing data
Summarize and analyze data using marketing analytics methods
Design experiments and test hypotheses to evaluate advertising effectiveness
Use Meta Ads Manager to test ad effectiveness and evaluate the results
您将获得的技能

关于此 专业证书
应用的学习项目
Throughout the program, you’ll get to practice your new skills through hands-on projects. Our projects offer an opportunity to apply marketing data analysis practically, such as:
- Identifying data sources
- Using Python to sort data
- Using Tableau to visualize results
- Evaluating advertising effectiveness
- Optimizing the sales funnel
- Optimizing marketing campaigns using Meta Ads Manager
Your results could be added to a portfolio to share with a future employer or use at your own business.
Whether you are an experienced marketer or new to marketing, you will gain practical data analysis skills in this Professional Certificate.
Whether you are an experienced marketer or new to marketing, you will gain practical data analysis skills in this Professional Certificate.
专业证书是什么?
塑造技能,做好工作准备
无论您是想开始新的职业生涯,还是改变目前职业,Coursera 专业证书都能帮您为开始工作做好准备。选择最适合的时间和地点,自行安排学习进度。立即注册,探索新的职业道路,可免费试用 7 天。您可以随时暂停学习或结束订阅。
实践项目
将您的技能应用到实践项目,并丰富您的简历内容,进而向潜在雇主展示您已为开始工作做好准备。您需要成功完成项目以获得证书。
获得职业证书
当完后计划中的所有课程后,您将获得一张证书。您可以将其在专业网络上分享,并获得使用职业支持资源的权限,这能够为您开启职业生涯提供助力。许多招聘合作伙伴认可我们的许多专业证书,并且我们还有许多合作伙伴可以帮助您准备认证考试。您可以在适用的各个专业证书页面上找到更多信息。

此专业证书包含 6 门课程
Marketing Analytics Foundation
This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data.
Introduction to Data Analytics
This course equips you with a practical understanding and a framework to guide the execution of basic analytics tasks such as pulling, cleaning, manipulating and analyzing data by introducing you to the OSEMN cycle for analytics projects. You’ll learn to perform data analytics tasks using spreadsheet and SQL queries. You will also be introduced to using the Python programming language to manipulate datasets as an alternative to spreadsheets. You will learn foundational programming concepts and how they apply to marketing. You will also learn how to use Tableau to create data visualizations and dashboards.
Statistics for Marketing
This course takes a deep dive into the statistical foundation upon which Marketing Analytics is built. The first part of this course is all about getting a thorough understanding of a dataset and gaining insight into what the data actually means. The second part of this course goes into sampling and how to ask specific questions about your data. Finally, the third part is about answering those questions with analyses. Many of the mistakes made by Marketing Analysts today are caused by not understanding the concepts behind the analytics they run, which causes them to run the wrong test or misinterpret the results. This course is specifically designed to give you the background you need to understand what you are doing and why you are doing it on a practical level.
Data Analytics Methods for Marketing
This course explores common analytics methods used by marketers. You’ll learn how to define a target audience using segmentation with K-means clustering. You’ll also explore how linear regression can help marketers plan and forecast. You’ll learn to evaluate the effectiveness of advertising using experiments as well as observational methods and you’ll explore methods to optimize your marketing mix; marketing mix modeling and attribution. Finally, you’ll learn to evaluate sales funnel shapes, visualize and optimize them.
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元信息
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
常见问题
退款政策是如何规定的?
我可以只注册一门课程吗?
此课程是 100% 在线学习吗?是否需要现场参加课程?
Who is Aptly?
How long does it take to complete the Meta Marketing Analytics Professional Certificate?
What background knowledge is necessary?
Do I need to take the courses in a specific order?
Will I earn university credit for completing the Meta Marketing Analytics Professional Certificate?
What will I be able to do upon completing the Meta Marketing Analytics Professional Certificate?
Will I only learn about marketing analytics on Meta?
Will I get help finding a new job?
还有其他问题吗?请访问 学生帮助中心。