In course 2 you will explore with real-world applications of your skills through a content management project. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness.
Facebook 社交媒体营销 专业证书
Launch your career in social media marketing. 培养工作技能并获得证书,从初级到做好职业准备需要大约 5 个月的时间。无需学位或相关经验。
提供方


总览
时长: 7 个月
2 小时/周
格式: 100% 在线
自行安排学习进度
价格: $49/月
随时取消
主要语言: 英语(English)
字幕:英语(English), 阿拉伯语(Arabic), 法语(French)
Empower yourself with a pathway to an in-demand career in Social Media Marketing
Empower yourself with a pathway to an in-demand career in Social Media Marketing
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This 6 course program, developed by digital marketing experts at Aptly and Facebook, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
向行业领导者学习
参加由 Facebook 设计的课程
学习开启 social media marketing 职业生涯所需的工作相关技能.
增强您的投资组合
通过解决实际问题的组合项目展示您的新技能。
获得 Facebook 颁发的职业证书
获得行业认可的证书,完善您的简历。

利用 Coursera 就业服务,为求职助力
直接从校友那里打听到
加入 Coursera 的 Facebook 社交媒体营销 毕业生社区
预览您将从中学习的实际项目
与招聘人员交谈时,展示您在投资组合中学到的技能
Social media management
Facebook Social Media Marketing Capstone
You will practice creating a presentation on the marketing campaign you’ve been developing throughout the program with a project where you will gain hands-on experience with communicating results and formulating recommendations based on the results of a social marketing campaign. In addition, you will sign up for and take the Facebook Digital Marketing Associate Certification Exam and receive your Digital Marketing Associate Certification from Facebook.

计划描述
您将获得的技能
- Performance Advertising
- Digital Marketing
- Brand Management
- Social Media Marketing
- Content Marketing
- Marketing
- Social Media Marketing Strategy
- Content Development
- content management
- Marketing Content Development
- Campaign Management
- Ad Management
- Ads Manager
- Facebook Advertising
- Marketing Optimization
- Digital Analytics
- Marketing Strategy
- Communication
总览
After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts.
Most importantly, throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.
此专业证书包含 6 门课程
Introduction to Social Media Marketing
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
Social Media Management
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
Fundamentals of Social Media Advertising
This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
Advertising with Facebook
This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio.
提供方

Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.
常见问题
完成专项课程后我会获得大学学分吗?
Can I just enroll in a single course?
我可以只注册一门课程吗?
此课程是 100% 在线学习吗?是否需要现场参加课程?
How long does it take to complete the Professional Certificate?
What background knowledge is necessary?
Do I need to take the courses in a specific order?
Will I earn university credit for completing the Specialization?
完成专项课程后我会获得大学学分吗?
Will I only learn about Facebook and Instagram?
What are the technical requirements for me to take my Facebook Digital Marketing Associate Certification exam?
还有其他问题吗?请访问 学生帮助中心。