总览

时长: 7 个月

2 小时/周

格式: 100% 在线

自行安排学习进度

价格: $49/月

随时取消

主要语言: 英语(English)

字幕:英语(English), 阿拉伯语(Arabic), 法语(French)

Empower yourself with a pathway to an in-demand career in Social Media Marketing

$45,851 Median Social Media Marketing salary in the US* ... 28,059 Open Social Media Marketing roles in the US* ... 23% Projected 10 year job growth in the US*

Empower yourself with a pathway to an in-demand career in Social Media Marketing

Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This 6 course program, developed by digital marketing experts at Aptly and Facebook, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

向行业领导者学习

参加由 Facebook 设计的课程

学习开启 social media marketing 职业生涯所需的工作相关技能.

增强您的投资组合

通过解决实际问题的组合项目展示您的新技能。

获得 Facebook 颁发的职业证书

获得行业认可的证书,完善您的简历。

Gateway XDP 重新设计概述可视化

利用 Coursera 就业服务,为求职助力

获取您所需的职业转型资源
了解最新的招聘趋势
借助根据最新招聘趋势精选的课程、指南和网络研讨会,在求职中获得领先优势。
获取个性化面试培训
通过专家培训、无限实践和基于 AI 的反馈,为面试做好准备。
与招聘专家和求职者交流
创建连接,通过在线论坛获取职业转型问题的答案。
与顶级雇主建立联系,包括:
Havas MediaReprise DigitalWPPVayner MediaBBDORuggableL'ange HairFreelancerSnow Teeth WhiteningThrive Digital

直接从校友那里打听到

加入 Coursera 的 Facebook 社交媒体营销 毕业生社区

预览您将从中学习的实际项目

与招聘人员交谈时,展示您在投资组合中学到的技能

Social media management

Facebook Social Media Marketing Capstone

计划描述

Develop foundational Social Media Marketing skills required for an entry-level role.

您将获得的技能

  • Performance Advertising
  • Digital Marketing
  • Brand Management
  • Social Media Marketing
  • Content Marketing
  • Marketing
  • Social Media Marketing Strategy
  • Content Development
  • content management
  • Marketing Content Development
  • Campaign Management
  • Ad Management
  • Ads Manager
  • Facebook Advertising
  • Marketing Optimization
  • Digital Analytics
  • Marketing Strategy
  • Communication

总览

After an introduction to digital marketing and the main social media platforms, you’ll learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts.

Most importantly, throughout the program you’ll get to practice your new skills through hands-on projects, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you’ll earn both the Coursera and the Facebook Digital Marketing Associate Certification, proving your skills in social media marketing and in the use of Facebook Ads Manager.

此专业证书包含 6 门课程

课程1

课程 1

Introduction to Social Media Marketing

4.9
3,226 个评分
1,119 条评论
课程2

课程 2

Social Media Management

4.9
1,163 个评分
381 条评论
课程3

课程 3

Fundamentals of Social Media Advertising

4.8
444 个评分
134 条评论
课程4

课程 4

Advertising with Facebook

4.8
522 个评分
159 条评论

提供方

Placeholder

Facebook

* Burning Glass, 2021

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