- Performance Advertising
- Digital Marketing
- Brand Management
- Social Media Marketing
- Content Marketing
- Marketing
- Social Media Marketing Strategy
- Content Development
- content management
- Marketing Content Development
- Campaign Management
- Ad Management
元社交媒体营销 专业证书
Launch your career in social media marketing. 培养工作技能并获得证书,从初级到做好职业准备需要大约 5 个月的时间。无需学位或相关经验。
提供方


您将学到的内容有
Create and analyze an effective advertising campaign for your target audience
Create a creative brief that includes the assets for your paid ad
Create, edit, and troubleshoot ads in Meta Ads Manager
Establish and manage a social media presence
您将获得的技能
关于此 专业证书
应用的学习项目
Throughout the program, you’ll get to practice your new skills through hands-on projects. Our projects offer an opportunity to apply social media marketing skills practically. From establishing your business goals and brand to creating and evaluating an ad campaign in Meta Ads Manager, you’ll work directly within social media platforms to create engaging and relevant content, discover the ins and outs of each social media platform, practice analyzing metrics, and more. Your results will include a portfolio you can share with a future employer or use at your own business.
No degree or prior experience required. Enthusiasm for social media and basic internet navigation skills are required as well as a Meta account.
No degree or prior experience required. Enthusiasm for social media and basic internet navigation skills are required as well as a Meta account.
专业证书是什么?
塑造技能,做好工作准备
无论您是想开始新的职业生涯,还是改变目前职业,Coursera 专业证书都能帮您为开始工作做好准备。选择最适合的时间和地点,自行安排学习进度。立即注册,探索新的职业道路,可免费试用 7 天。您可以随时暂停学习或结束订阅。
实践项目
将您的技能应用到实践项目,并丰富您的简历内容,进而向潜在雇主展示您已为开始工作做好准备。您需要成功完成项目以获得证书。
获得职业证书
当完后计划中的所有课程后,您将获得一张证书。您可以将其在专业网络上分享,并获得使用职业支持资源的权限,这能够为您开启职业生涯提供助力。许多招聘合作伙伴认可我们的许多专业证书,并且我们还有许多合作伙伴可以帮助您准备认证考试。您可以在适用的各个专业证书页面上找到更多信息。

此专业证书包含 6 门课程
Introduction to Social Media Marketing
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
Social Media Management
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
Fundamentals of Social Media Advertising
This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
Advertising with Meta
This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.
提供方

元信息
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.

常见问题
退款政策是如何规定的?
我可以只注册一门课程吗?
此课程是 100% 在线学习吗?是否需要现场参加课程?
Who is Aptly?
How long does it take to complete the Professional Certificate?
What background knowledge is necessary?
Do I need to take the courses in a specific order?
完成专项课程后我会获得大学学分吗?
What will I be able to do upon completing the Specialization?
Will I only learn about Facebook and Instagram?
What are the technical requirements for me to take my Meta Digital Marketing Associate Certification exam?
还有其他问题吗?请访问 学生帮助中心。