Facebook 社交媒体营销 专业证书
Launch your career in social media marketing. 培养工作技能并获得证书,从初级到做好职业准备需要大约 5 个月的时间。无需学位或相关经验。
提供方


您将学到的内容有
Create and analyze an effective advertising campaign for your target audience
Create a creative brief that includes the assets for your paid ad
Create, edit, and troubleshoot ads in Facebook Ads Manager
Establish and manage a social media presence
您将获得的技能
关于此 专业证书
应用的学习项目
Our projects offer an opportunity to apply social media marketing skills practically. From establishing your business goals and brand to creating and evaluating an ad campaign in Facebook Ads Manager, you’ll work directly within social media platforms to create engaging and relevant content, discover the ins-and-outs of each social media platform, practice analyzing metrics, and more. Your results will include a portfolio you can share with a future employer or use at your own business.
No degree or prior experience required. Enthusiasm for social media and basic internet navigation skills are required.
No degree or prior experience required. Enthusiasm for social media and basic internet navigation skills are required.
此专业证书包含 6 门课程
Introduction to Social Media Marketing
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
Social Media Management
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
Fundamentals of Social Media Advertising
This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.
Advertising with Facebook
This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio. At the end of this course, you’ll take the Facebook Digital Marketing Associate Certification exam.
提供方

Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.

常见问题
完成专项课程后我会获得大学学分吗?
Can I just enroll in a single course?
我可以只注册一门课程吗?
此课程是 100% 在线学习吗?是否需要现场参加课程?
How long does it take to complete the Professional Certificate?
What background knowledge is necessary?
Do I need to take the courses in a specific order?
Will I earn university credit for completing the Specialization?
完成专项课程后我会获得大学学分吗?
Will I only learn about Facebook and Instagram?
还有其他问题吗?请访问 学生帮助中心。