Analyzing the Internal/External Competitive Profile Matrix

提供方
Coursera Project Network
在此指导项目中,您将:

Compute the internal and external factors that determine the competitiveness of your organization and the competitors

Apply the analysis conducted on the competing factors to determine the performance of each competitor.

Make strategic decision on how to minimize your weaknesses, and capitalize on your strengths to create a competitive advantage

Clock2 Hours
Intermediate中级
Cloud无需下载
Video分屏视频
Comment Dots英语(English)
Laptop仅限桌面

By the end of this guided project, you will be able to use the Internal/External Competitive Profile Matrix to analyze your industry and identify opportunities to create a competitive advantage for your company. The Matrix is a strategic management tool that enables you to benchmark you company in relation to competition and then identify the relative strengths and weaknesses of all the competitors based on external and internal factors. The Internal/External Competitive Profile Matrix was developed to address the limitations on the traditional Competitive Profile Matrix. Weaknesses such as subjective assigning of weight and raking. Therefore, the External/Internal Competitive Profile Matrix allows uniform weight, and force raking to provide a more comprehensive analysis and decision-making. To demonstrate the application of the Matrix, we will use a spreadsheet to analyze a division of a Fast-Food company. Example of the case study would empower you to use the model to analyze your company or any other company of your choice. The project is for business leaders who want have a deep insight on their competitive environment and how their company fare relative to competition. Also, for strategist who are interested in helping organization in making informed strategic decisions. At the end of the project, you will be able to use the Matrix to analyze your company, and make informed decisions to create a competitive advantage

您要培养的技能

  • strategy
  • Management
  • Entrepreneurship
  • Innovation
  • Leadership

分步进行学习

在与您的工作区一起在分屏中播放的视频中,您的授课教师将指导您完成每个步骤:

  1. Task 1: Introduction: By the end of this task, you will explain the Interna//External Competitive Profile Matrix

  2. Task 2: External Factors: By the end of this task, you will determine the external factors and assign them weight

  3. Task 3: External Ranking: By the end of this task, you will rank the external factors of all the competitors

  4. Task 4: External Weighted and Total Scores: By the end of this task, you will compute the external weighted and total scores

  5. Task 5: Internal Factors: By the end of this task, you will determine the internal factors and assign them weight

  6. Task 6: Internal Ranking: By the end of this task, you will rank the internal factors of the all competitors

  7. Task 7: Internal Weighted and Total Scores: By the end of this task, you will calculate the internal weighted and total scores

  8. Task 8: Interpretation of Results: By the end of this task, you will use the results to make strategic decisions

指导项目工作原理

您的工作空间就是浏览器中的云桌面,无需下载

在分屏视频中,您的授课教师会为您提供分步指导

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