Best Practices for Marketing with Facebook Messenger

提供方
Coursera Project Network
在此免费指导项目中,您将:

Set up a Facebook Page and Messenger Account.

Develop an understanding of the benefits of Facebook Messenger for Marketing Purposes.

Learn Best Practices of Marketing Communications with Facebook Messenger.

在面试中展现此实践经验

Clock2 hours
Beginner面向初学者
Cloud无需下载
Video分屏视频
Comment Dots英语(English)
Laptop仅限桌面

By the end of this project, you will have a better understanding of how you can utilize Facebook Messenger as a strategic tool in your marketing efforts. Facebook Messenger is a free instant messaging platform for content sharing which includes photos, messages, event details, and even group chats. Upon completing this course, you will be able to create your own Facebook Business Page with Messenger and you will have a solid understanding of the various ways the Messenger platform can be used to help increase sales and develop deeper relationships with prospective customers/clients. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

必备条件

No background necessary.

您要培养的技能

  • Marketing
  • Business Strategy
  • Communications Best Practices

分步进行学习

在与您的工作区一起在分屏中播放的视频中,您的授课教师将指导您完成每个步骤:

  1. Understand the benefits of Facebook Messenger and set up your Facebook Business Page and Messenger accounts.

  2. Develop a list of Facebook Page followers.

  3. Develop a list of Frequently Asked Questions in Messenger for our customers and prospects.

  4. Utilize one-on-one engagement to enhance the overall customer experience.

  5. Utilize Messenger to drive event traffic and formulate Messenger communications strategies.

指导项目工作原理

您的工作空间就是浏览器中的云桌面,无需下载

在分屏视频中,您的授课教师会为您提供分步指导

常见问题

常见问题

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