Choosing an Objective for a Facebook Ad Campaign

提供方
在此免费指导项目中,您将:

You will be able to identify the difference between the Awareness, Consideration and Conversion.

You will be able to choose the right Ad Campaign Objective to make his brand's/Client's goals

Y​ou will create all 11 types of Facebook Ad Campaign Objectives and identify the Major differences between

在面试中展现此实践经验

1.5 hours
中级
无需下载
分屏视频
英语(English)
仅限桌面

By the end of this project, you will be able to choose the right Facebook Ad Campaign Objective for your brand using the Facebook Business Manager’s “Ads Manager”. Throughout this project, you will be able to identify all 11 types of Facebook Ad Campaign objectives and the difference between them. This will help you easily identify the right objective needed for your brand’s Ad Campaign on Facebook. This guided project is for intermediate level learners who know how to use Facebook’s Ads Manager to create Ads but don’t know which objective to choose from when running their Ad Campaigns. We are going to use Facebook Business Manager which is the business arm for Facebook. This platform helps you create Ads, Analyze and create your audiences, Ad business information to your pages and many more. When running Ads, Facebook Business Manager is a better platform than just boosting through the Facebook directly as it gives us access to more objectives and data to run our Ad Campaign in the best way possible.

必备条件

Familiarity with Facebook Business Manager to run their Ad Campaigns

您要培养的技能

  • Advertising

  • Facebook Business Manager

分步进行学习

在与您的工作区一起在分屏中播放的视频中,您的授课教师将指导您完成每个步骤:

  1. Identifying the difference between the Awareness, Consideration and Conversion stages for an Ad Campaign Objective

  2. Choosing between the Brand Awareness and Reach Ad Campaign Objective

  3. Creating a Traffic Campaign and add your website’s link as a CTA for Ad receivers to click on

  4. Running Engagement, Page Likes and Event Responses Campaigns

  5. Using App Installs and Video Views Campaign Objectives

  6. Running Messages and Lead Generation Campaigns

  7. Using the different Conversion Campaign Objectives “Conversions, Catalogue Sales, and Store Traffic”

指导项目工作原理

您的工作空间就是浏览器中的云桌面,无需下载

在分屏视频中,您的授课教师会为您提供分步指导

常见问题

由于您的工作空间包含适合笔记本电脑或台式计算机使用的云桌面,因此指导项目不在移动设备上提供。

指导项目授课教师是特定领域的专家,他们在项目的技能、工具或领域方面经验丰富,并且热衷于分享自己的知识以影响全球数百万的学生。

您可以从指导项目中下载并保留您创建的任何文件。为此,您可以在访问云桌面时使用‘文件浏览器’功能。

您可在页面顶部点按此指导项目的经验级别,查看任何知识先决条件。对于指导项目的每个级别,您的授课教师会逐步为您提供指导。

是,您可以在浏览器的云桌面中获得完成指导项目所需的一切。

您可以直接在浏览器中于分屏环境下完成任务,以此从做中学。在屏幕的左侧,您将在工作空间中完成任务。在屏幕的右侧,您将看到有授课教师逐步指导您完成项目。