Create an A/B web page marketing test with Google Optimize

4.6
27 个评分
提供方
Coursera Project Network
在此免费指导项目中,您将:

Set up Google Optimize with Google Analytics

Create an A/B test web page marketing experience

Refine weight, audience targeting, activation and other advanced options

在面试中展现此实践经验

Clock1.5 hours
Beginner面向初学者
Cloud无需下载
Video分屏视频
Comment Dots英语(English)
Laptop仅限桌面

In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

必备条件

Some basic knowledge of Google Analytics is preferred for a better experience, but not mandatory.

您要培养的技能

  • Analytics
  • Marketing
  • A/B Testing
  • google optimize

分步进行学习

在与您的工作区一起在分屏中播放的视频中,您的授课教师将指导您完成每个步骤:

  1. Intro and get started with Google Optimize

  2. Activate Google Optimize, Analytics and install the extension

  3. Create a sample Google Site

  4. Install Optimize, Analytics and set up the first experience

  5. Create a page variant for A/B testing

  6. Set up page and audience targeting

  7. Create objectives

  8. Finish additional settings, traffic allocation and activation events

指导项目工作原理

您的工作空间就是浏览器中的云桌面,无需下载

在分屏视频中,您的授课教师会为您提供分步指导

授课教师

审阅

来自CREATE AN A/B WEB PAGE MARKETING TEST WITH GOOGLE OPTIMIZE的热门评论

查看所有评论

常见问题

常见问题

还有其他问题吗?请访问 学生帮助中心