Create a Customer Satisfaction Survey in Qualtrics

提供方
Coursera Project Network
在此免费的指导 项目中,您将:

Develop a Deeper Understanding of the Importance of Studying Customer Satisfaction.

Create and Edit a Customer Satisfaction Survey Template in Qualtrics.

Finalize and Be Ready to Distribute the Customer Satisfaction Survey.

在面试中展现此实践经验

Clock2 Hours
Beginner面向初学者
Cloud无需下载
Video分屏视频
Comment Dots英语(English)
Laptop仅限桌面

By the end of this project, you will discover how to create a basic Customer Satisfaction survey in Qualtrics. This type of study will help your business more accurately understand how customers in various segments feel about your business or a particular product or service. These studies can be very important to an organization because they can help you gauge an overall level of satisfaction with your business or with the purchase of one of your products or service lines. In this type of research, it can actually prove just as beneficial to gain insights from those customers that are unhappy with certain aspects of the organization as it can be to identify those customers that are truly satisfied. Identifying levels of dissatisfaction early and often can help organizations continue to capitalize on areas of success, but more importantly, allow them to rectify any major issues prior to those issues becoming truly detrimental to the brand. Upon completing this project, you will be able to deepen your understanding of customer research studies and design a basic Customer Satisfaction survey in Qualtrics. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

必备条件

No background necessary.

您要培养的技能

Market ResearchAdvertisingPublic RelationsBranding

分步进行学习

在与您的工作区一起在分屏中播放的视频中,您的授课教师将指导您完成每个步骤:

  1. Understand the advantage of Customer Satisfaction surveys and create a free Qualtrics account.

  2. Choose a survey template and navigate the landing page.

  3. Format the Customer Satisfaction survey.

  4. Draft survey questions/answer choices and personalize the template to fit company objectives.

  5. Survey finalization and distribution.

指导项目工作原理

您的工作空间就是浏览器中的云桌面,无需下载

在分屏视频中,您的授课教师会为您提供分步指导

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常见问题

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