Customer Journey Maps with IoT Touchpoints in Miro

提供方
Coursera Project Network
在此指导 项目中,您将:

Understand the purpose of customer journey maps and how they support the User Experience (UX).

Understand the components of customer journey maps and identify use cases for them.

Flesh out the project scenario in a customer journey map, identify IoT touchpoints, and consider next steps in Miro.

Clock2 hours
Intermediate中级
Cloud无需下载
Video分屏视频
Comment Dots英语(English)
Laptop仅限桌面

By the end of this project, you will be able to create a customer journey map that includes touchpoints from the internet (IoT). When customer journey maps include IoT touchpoints, they enable businesses to understand the holistic customer experience by considering their user experience (UX) and when user interface (UX) design may influence that experience. To identify IoT touchpoints with customer journey maps, you will gain hands-on experience applying design thinking, user interface knowledge, and context from each step of the customer journey in the Miro online visual collaboration platform for teamwork. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

您要培养的技能

Customer Relationship Management (CRM)User Experience Design (UXD)Target Customer PersonasCustomer Journey MappingUser Interface (UI) Design

分步进行学习

在与您的工作区一起在分屏中播放的视频中,您的授课教师将指导您完成每个步骤:

  1. Review the value of customer journey mapping, the fundamentals of User Interface (UI) design, and how both support the User Experience (UX).

  2. Identify components of customer journey maps and consider the benefits of mapping the customer journey.

  3. Visualize the Internet of Things (IoT) and the customer journey and explore journey maps in Miro.

  4. Explore the templates and tools available and begin designing the customer journey map in Miro.

  5. Apply knowledge of the customer journey to the project scenario, identify IoT touchpoints, and consider next steps in Miro.

指导项目工作原理

您的工作空间就是浏览器中的云桌面,无需下载

在分屏视频中,您的授课教师会为您提供分步指导

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