关于此 专项课程

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This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience. We must think in a strategic manner when creating brands. Branding is about co-creation and conversation between the audiences, customers and users. What is relevant is how people out there perceive and live the brand. Brands are the story, the personality and the culture of an organization; the intangible elements that form it.
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100% 在线课程
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灵活的计划
设置并保持灵活的截止日期。
初级
完成时间大约为5 个月
建议 2 小时/周
英语(English)
可分享的证书
完成后获得证书
100% 在线课程
立即开始,按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
初级
完成时间大约为5 个月
建议 2 小时/周
英语(English)

此专项课程包含 4 门课程

课程1

课程 1

Brand Identity and Strategy

4.7
270 个评分
85 条评论
课程2

课程 2

Brand & Content Marketing

4.2
90 个评分
20 条评论
课程3

课程 3

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

4.6
117 个评分
32 条评论
课程4

课程 4

Branding and Customer Experience

4.6
160 个评分
52 条评论

提供方

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IE商学院

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