关于此 专项课程
100% 在线课程

100% 在线课程

立即开始,按照自己的计划学习。
灵活的计划

灵活的计划

设置并保持灵活的截止日期。
中级

中级

完成时间(小时)

完成时间大约为3 个月

建议 7 小时/周
可选语言

英语(English)

字幕:英语(English), 乌克兰语, 中文(简体), 阿拉伯语(Arabic), 巴西葡萄牙语, 西班牙语(Spanish)...

您将获得的技能

Organization DesignStrategic ManagementGame TheoryStrategic Thinking
100% 在线课程

100% 在线课程

立即开始,按照自己的计划学习。
灵活的计划

灵活的计划

设置并保持灵活的截止日期。
中级

中级

完成时间(小时)

完成时间大约为3 个月

建议 7 小时/周
可选语言

英语(English)

字幕:英语(English), 乌克兰语, 中文(简体), 阿拉伯语(Arabic), 巴西葡萄牙语, 西班牙语(Spanish)...

专项课程 的运作方式

加入课程

Coursera 专项课程是帮助您掌握一门技能的一系列课程。若要开始学习,请直接注册专项课程,或预览专项课程并选择您要首先开始学习的课程。当您订阅专项课程的部分课程时,您将自动订阅整个专项课程。您可以只完成一门课程,您可以随时暂停学习或结束订阅。访问您的学生面板,跟踪您的课程注册情况和进度。

实践项目

每个专项课程都包括实践项目。您需要成功完成这个(些)项目才能完成专项课程并获得证书。如果专项课程中包括单独的实践项目课程,则需要在开始之前完成其他所有课程。

获得证书

在结束每门课程并完成实践项目之后,您会获得一个证书,您可以向您的潜在雇主展示该证书并在您的职业社交网络中分享。

how it works

此专项课程包含 4 门课程

课程1

Competitive Strategy

4.7
1,700 个评分
371 个审阅
In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage. This course is also available in Chinese. Please go to our course catalog to access the Chinese version of Competitive Strategy....
课程2

Advanced Competitive Strategy

4.7
484 个评分
99 个审阅
Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically....
课程3

Strategic Organization Design

4.6
77 个评分
18 个审阅
Strategic Organization Design will introduce new topics and modules with even more real world examples and opportunities for student interaction than its predecessors Competitive Strategy (https://www.coursera.org/learn/competitive-strategy) and Advanced Competitive Strategy (https://www.coursera.org/learn/advanced-competitive-strategy). The final course in the Competitive Strategy and Organization Design specialization covers the internal workings of an organization and its interactions with the outside world. Where the first two courses mainly covered the way firms interact with the outside world, in particular competitors and complementors, the third course looks at the way a firm’s organization should be designed to compete effectively....
课程4

Competitive Strategy and Organization Design Project

4.5
4 个评分
1 个审阅
This industry project is designed to allow you to apply the knowledge you have gained throughout the specialization for advising a real company. Our partner company will approach you with two specific questions the company is currently facing and that relate to the content of the specialization. You are asked to choose one of these questions and conduct an in-depth research on the topic. You need to collect relevant information, analyze it and relate it to the content you have learned throughout the Specialization. Based on your findings you will write a final report summarizing your research and consult the company how to deal with the issues they are facing....

讲师

Avatar

Tobias Kretschmer

Professor
Institute for Strategy, Technology and Organization

关于 Ludwig-Maximilians-Universität München (LMU)

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences....

常见问题

  • 可以!点击您感兴趣的课程卡开始注册即可。注册并完成课程后,您可以获得可共享的证书,或者您也可以旁听该课程免费查看课程资料。如果您订阅的课程是某专项课程的一部分,系统会自动为您订阅完整的专项课程。访问您的学生面板,跟踪您的进度。

  • 此课程完全在线学习,无需到教室现场上课。您可以通过网络或移动设备随时随地访问课程视频、阅读材料和作业。

  • 此专项课程不提供大学学分,但部分大学可能会选择接受专项课程证书作为学分。查看您的合作院校了解详情。

  • Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in about 5 to 6 months.

  • No background knowledge is required! Anyone interested in learning more about competitive strategies and the strategic design of organizations is welcome to join the Specialization.

  • We recommend to take the courses in the presented order, as they build on each other.

  • You will improve your ability to analyze and understand strategic decisions of organizations and be able to improve your own decision making. You will have applied your new knowledge to a specific practical case and have gained experience in how to apply theoretical insights in every-day management decision making.

还有其他问题吗?请访问 学生帮助中心