Organization DesignStrategic ManagementGame TheoryStrategic ThinkingCompetition (Economics)PricingMarketingCompetitivenessBusiness StrategyOrganizational Structure
Competitive Strategy and Organization Design 专项课程
Excel in Competitive Strategy & Organization. Acquire theoretical knowledge & tools to master internal & external strategic management challenges
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Competitive Strategy and Organization Design 专项课程路德维希马克西米利安慕尼黑大学您将获得的技能
关于此 专项课程
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Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners.
The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge.
Participants will learn to understand and analyze
● behavior of organizations in situations in which strategic decisions are interdependent
● strategies to build up and maintain a customer base
● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors
● the design of an effective organization that can compete, grow and adjust flexibly to different environments
This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!
应用的学习项目
The specialization is designed for gaining knowledge on the theory and concepts of competitive strategy and organization design. Through illustrating real-world examples, interviews with industry experts as well as own hands-on project experience learners have the opportunity to immediately apply newly gained theoretical insights to practical challenges.
Throughout all modules of the specialization, students’ learning process is aided through plenty of interaction opportunities.
In the final industry project, learners can apply all the knowledge gained throughout the specialization to solve a real-life business problem faced by our partner company.
可分享的证书
完成后获得证书
100% 在线课程
立即开始，按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
中级
需要一些相关领域经验。需要一些相关经验。
完成课程大约需要 7 个月
建议进度：2 小时/周
英语（English）
字幕：英语（English）, 阿拉伯语（Arabic）, 法语（French）, 乌克兰语, （欧洲人讲的）葡萄牙语, 中文（简体）, 意大利语, 巴西葡萄牙语, 越南语, 德语（German）, 俄语（Russian）, 西班牙语（Spanish）
可分享的证书
完成后获得证书
100% 在线课程
立即开始，按照自己的计划学习。
灵活的计划
设置并保持灵活的截止日期。
中级
需要一些相关领域经验。需要一些相关经验。
完成课程大约需要 7 个月
建议进度：2 小时/周
英语（English）
字幕：英语（English）, 阿拉伯语（Arabic）, 法语（French）, 乌克兰语, （欧洲人讲的）葡萄牙语, 中文（简体）, 意大利语, 巴西葡萄牙语, 越南语, 德语（German）, 俄语（Russian）, 西班牙语（Spanish）
专项课程的运作方式
加入课程
Coursera 专项课程是帮助您掌握一门技能的一系列课程。若要开始学习，请直接注册专项课程，或预览专项课程并选择您要首先开始学习的课程。当您订阅专项课程的部分课程时，您将自动订阅整个专项课程。您可以只完成一门课程，您可以随时暂停学习或结束订阅。访问您的学生面板，跟踪您的课程注册情况和进度。
实践项目
每个专项课程都包括实践项目。您需要成功完成这个（些）项目才能完成专项课程并获得证书。如果专项课程中包括单独的实践项目课程，则需要在开始之前完成其他所有课程。
获得证书
在结束每门课程并完成实践项目之后，您会获得一个证书，您可以向您的潜在雇主展示该证书并在您的职业社交网络中分享。
此专项课程包含 4 门课程
竞争策略
2,968 个评分
In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage.
高级竞争策略
821 个评分
Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy).
Strategic Organization Design
245 个评分
Strategic Organization Design will introduce new topics and modules with even more real world examples and opportunities for student interaction than its predecessors Competitive Strategy (https://www.coursera.org/learn/competitive-strategy) and Advanced Competitive Strategy (https://www.coursera.org/learn/advanced-competitive-strategy).
Competitive Strategy and Organization Design Project
27 个评分
This industry project is designed to allow you to apply the knowledge you have gained throughout the specialization for advising a real company. Our partner company will approach you with two specific questions the company is currently facing and that relate to the content of the specialization. You are asked to choose one of these questions and conduct an in-depth research on the topic. You need to collect relevant information, analyze it and relate it to the content you have learned throughout the Specialization. Based on your findings you will write a final report summarizing your research and consult the company how to deal with the issues they are facing.
提供方
路德维希马克西米利安慕尼黑大学
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
常见问题
退款政策是如何规定的？
我可以只注册一门课程吗？
有助学金吗？
我可以免费学习课程吗？
此课程是 100% 在线学习吗？是否需要现场参加课程？
完成专项课程需要多长时间？
What background knowledge is necessary?
Do I need to take the courses in a specific order?
完成专项课程后我会获得大学学分吗？
What will I be able to do upon completing the Specialization?
还有其他问题吗？请访问 学生帮助中心。
